Wimm-Bill-Dann Foods

Wimm Bill Dann Foods OJSC
Joint stock
Traded as MCX: WBDF
Industry Foods and Beverages
Founded (1992)
Headquarters Moscow, Russia
Products Yogurt
Milk
Fruit Juice
Soft Drinks
Revenue Decrease US$ 2.18 billion (2009)[1]
Decrease US$ 0.201 billion (2009)[1]
Decrease US$ 0.117 billion (2009)[1]
Total assets Decrease US$ 1.49 billion (2009)[1]
Total equity Increase US$ 0.703 billion (2009)[1]
Number of employees
 18,485
Slogan Is What You Want
Website www.wbd.ru

Wimm Bill Dann is one of Europe's largest dairy products companies. The company is headquartered in Moscow, Russia. WBD produces yogurt, milk, flavored milk, fruit juices, and other soft drinks.

Wimm Bill Dann has 30 production sites in 16 cities, from Vladivostok to Kiev, and owns a subsidiary company in Amsterdam, Netherlands. The "About our Company" page on the website describes the company's close ties to Russia's cattle and dairy farms. The company's management is both Russian and non-Russian. Its stock is listed on the New York Stock Exchange.

PepsiCo Purchase

On 2 December 2010, PepsiCo agreed to buy 66% of Wimm-Bill-Dann for $3.8 billion.[2] The purchase is one of the biggest foreign investments yet seen in Russia outside the energy industry.[3]

Operations

In response to a decline in the census of dairy cattle in Russia, the company spent US$7 mm in 1999 to modernize its suppliers' milking and refrigeration equipment, using state-of-the art Swedish technology.

Wimm Bill Dann holds a 34% share in all dairy products in Russia, and a 20% share of the fruit drink market.

Brands

WBD has a portfolio of over 1,000 different types of yogurt and dairy drinks, and 150 types of fruit juices and fruit drinks. Its most recognized brands are "J7", "100 % Gold Premium", "Favourite Garden" (Russian: "Любимый сад"), "House in a village" (Russian: "Домик в деревне"), "Jolly Milkman" (Russian: "Весёлый молочник"), and "Agousha" (Russian: "Агуша").

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Wimm Bill Dann Foods OJSC (3 February 2010). "Wimm Bill Dann Foods OJSC Consolidated Financial Statements Years Ended December 31st, 2009, 2008, 2007". wbd.com. Wimm Bill Dann. Retrieved 8 January 2011.
  2. ↑ "PepsiCo to Acquire 66% of Russia's Wimm-Bill-Dann Dairy and Juice Company for $3.8 billion". pepsico.com (Press release). PepsiCo. 2 December 2010. Retrieved 8 January 2015.
  3. ↑ "Pepsi's Russian challenge". The Economist 397 (8712). 11 December 2010. Retrieved 8 January 2015.

External links