Who, What, Wear

Who What Wear is an online fashion magazine targeted at readers aged 18 to 34. The website posts daily content on current trends in celebrity and runway fashion.[1] Who What Wear was established in 2006 by co-founders Hillary Kerr[2] and Katherine Power.[3] Kerr serves as the site's editorial director, while Power is the creative director.[4] The website began as a simple blog, with once daily posts on the latest fashion news. Today, Who What Wear is a multi-media brand that includes a website, newsletter, and podcasts. Kerr and Power have also authored two books—Who, What, Wear: Celebrity and Runway Style for Real Life published in 2009, and What to Wear, Where published in 2011. The website spawned two spin-off sites: Byrdie, a website dedicated to the latest trends in beauty; and Domaine, an online webzine for home décor. Currently, Who What Wear's website is visited by almost 300,000 viewers each month.

References

  1. ↑ "Fashion Offices with WWW: Katherine Power & Hilary Kerr". The Coveteur. Retrieved 2014-03-25.
  2. ↑ Breslin, Yale (2014-02-18). "Ten Questions: Who What Wear’s Hillary Kerr". Elle. Retrieved 2014-03-25.
  3. ↑ Tomb, Devin (2014-01-10). "We Want Her Job! Meet Hillary Kerr, Cofounder of Who What Wear: Fashion". Glamour. Retrieved 2014-03-25.
  4. ↑ "About us". WhoWhatWear. Retrieved 2014-03-25.

External links