When It Was Now

When It Was Now
Studio album by Atlas Genius
Released 19 February 2013
Recorded August - December 2012[1]
Genre Alternative rock, indie rock,[2] synthpop
Label Warner Bros.[3]
Producer Atlas Genius, Michael H. Brauer
Atlas Genius chronology

Through the Glass
(2012)		 When It Was Now
(2013)		 Trojans
(2013)
Singles from When It Was Now
  1. "Trojans"
    Released: 15 September 2012
  2. "If So"
    Released: February 2013

When It Was Now is the debut studio album by Australian alternative rock band Atlas Genius, released on 19 February 2013 by Warner Bros. Records.[4] The album peaked at No. 34 on Billboard 200. It also reached No. 10 on the Top Alternative Albums chart. The two singles from the album, titled "Trojans" and "If So", reached No. 4 and No. 8 on the Billboard Alternative Songs chart, respectively.[5]

Recording and production

The band wrote, recorded and produced When It Was Now themselves at a studio they built in their hometown of Adelaide, Australia. It was mixed by Michael Brauer at Electric Lady Studios in New York City.[1] They also recorded many of the final tracks in hotels in Chicago, Los Angeles and New York. In addition, some of the final mixing was done in London.[6] Once their studio was built, the first song that Atlas Genius finished was "Trojans." The song went on to sell over 1,000 tracks per week in the States and soon had 45,000 downloads sold.[4]

Release and promotion

The album was released on iTunes and the band's website on 19 February 2013.[7] The first single "If So" peaked to No. 8 and spent a consecutive 25 weeks on the Alternative Songs chart on Billboard.[8] The single was also featured on the video game FIFA 13 and was getting praised by Rolling Stone for its "solid sound".[9] The song also got over 75,000 Sound Cloud streams in two weeks. On February 20, 2013, the next single, "Symptoms", was iTunes' single of the week.[10] The single "Trojans" peaked to No. 4 on both Billboard's Alternative Songs and Billboard Rock Airplay charts.[11] It also spent an entire year on both Billboard's Alternative Songs chart. It sold nearly 300,000 tracks in the US alone.[12]

On 17 July 2013, Atlas Genius announced tour dates for the North American "Ones To Watch" tour. The tour began Fall 2013. Atlas Genius performed 26 headlining concerts over a seven week time span. They were joined on tour with Family of the Year and Dale Earnhardt Jr. Jr. and The Colourist.[8]

Critical reception

The album received mixed to positive reviews for critics. Rolling Stone gave the When It Was Now 3 out of 5 stars, saying "These two Australian brothers deliver Phoenix-like dance pop that's so big on airy hooks that its lyrical lightheadedness isn't too much of a problem."[13] Heather Phares from AllMusic said "When It Was Now is a solid debut that proves Trojans wasn't a fluke."[14] However, Nick Freed from Consequence of Sound said "As it is, When It Was Now has three great songs, four decent, and four forgettable."[15]

Track listing

All songs written and composed by Keith Jeffery, Michael Jeffery, Steven Jeffery, Darren Sell. 

Track listing
No. Title Length
1. "Electric"   4:03
2. "If So"   3:01
3. "Back Seat"   3:03
4. "Trojans"   3:39
5. "Through the Glass"   3:52
6. "On a Day"   3:27
7. "Centred On You"   3:37
8. "Don't Make a Scene"   2:43
9. "All These Girls"   3:23
10. "When It Was Now"   3:31
11. "Symptoms"   3:21
Total length:
 37:41

References

  1. ↑ 1.0 1.1 "About". Atlas Genius. 2013-02-19. Retrieved 2013-11-21.
  2. ↑ "Atlas Genius | New Music And Songs". MTV. 2013-09-25. Retrieved 2013-11-21.
  3. ↑ "Atlas Genius". Warner Bros Records. Retrieved 2013-11-21.
  4. ↑ 4.0 4.1 "Atlas Genius Ready Debut Album When It Was Now". Glide Magazine. Retrieved 2013-11-21.
  5. ↑ Artist Biography by Heather Phares. "Atlas Genius | Awards". AllMusic. Retrieved 2013-11-21.
  6. ↑ "Atlas Genius Celebrate Album Release with Jimmy Fallon Appearance | Fender News & Tech Talk | Fender Guitar". Fender.com. 2013-02-22. Retrieved 2013-11-21.
  7. ↑ Havens, Lyndsey. "Australian band Atlas Genius’ album released today | The University Daily Kansan". Kansan.com. Retrieved 2013-11-21.
  8. ↑ 8.0 8.1 "Atlas Genius - Chart history". Billboard. Retrieved 2013-11-21.
  9. ↑ Bernhardt, Ross. "Atlas Genius Releases Debut Album 'When It Was Now'". Charged.Fm. Retrieved 2013-11-21.
  10. ↑ "Atlas Genius Debut Out Today, Performing on Fallon Tonight, Single of the Week on iTunes | 100% ROCK MAGAZINE". Magazine.100percentrock.com. 2013-02-20. Retrieved 2013-11-21.
  11. ↑ "Atlas Genius - Chart history". Billboard. Retrieved 2013-11-21.
  12. ↑ "Atlas Genius Announces Fall 2013 'Ones to Watch' Tour - BWWMusicWorld". Broadwayworld.com. 2013-09-26. Retrieved 2013-11-21.
  13. ↑ Jon Dolan (2013-02-25). "When It Was Now | Album Reviews". Rolling Stone. Retrieved 2013-11-21.
  14. ↑ Heather Phares (2013-02-09). "When It Was Now - Atlas Genius | Songs, Reviews, Credits, Awards". AllMusic. Retrieved 2013-11-21.
  15. ↑ "Album Review: Atlas Genius – When it Was Now". Consequence of Sound. 2013-02-25. Retrieved 2013-11-21.