What's Your Flava?

"What's Your Flava?"
Single by Craig David
from the album Slicker Than Your Average
B-side "Four Times a Lady"
Released 28 October 2002
Format CD single
Genre R&B
Length 3:36
Label Wildstar Records, Edel Germany, Atlantic Records
Writer(s) Craig David, Trevor Henry, Anthony Marshall
Producer(s) Trevor Henry, Anthony Marshall
Craig David singles chronology
"Rendezvous"
(2001)		 "What's Your Flava?"
(2002)		 "Hidden Agenda"
(2003)
Alternative covers
UK CD2 cover

"What's Your Flava?" is a song recorded by English R&B artist Craig David. It was released on 28 October 2002 as the second single from his second studio album Slicker Than Your Average (2002). It peaked at number four on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants.

In 2003, the song was used in a commercial for Mattel's highly unsuccessful Flavas dolls.[1] In 2007, an edited and condensed version of the song was used for Popeye's Chicken commercials.[2] There is a remix featuring American rapper Twista.[3]

Formats and track listings

Australia CD single[3]

  1. "What's Your Flava?" - 3:39
  2. "Four Times a Lady" - 5:30
  3. "What's Your Flava?" (instrumental) - 4:40

UK CD single 1[3]

  1. "What's Your Flava?" - 3:39
  2. "Four Times a Lady" - 4:30
  3. "What's Your Flava?" (instrumental) - 4:41

UK CD single 2

  1. "What's Your Flava?" (featuring Twista) - 4:28
  2. "What's Your Flava?" (Detrimental Pirate Material remix) - 6:01
  3. "What's Your Flava?" (Smoothed Out Garage mix) - 4:46
  4. "What's Your Flava?" (Todd's Underground Flava remix) - 3:39

Music video

The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X.[4] It is a parody of the 1971 film Willy Wonka & the Chocolate Factory. The video sees David offering a chance for four girls to win a tour around his music factory if they find golden CDs hidden inside his new album Slicker Than Your Average. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.

Chart performance

The single charted at number eight in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at number nine in Canada, ten in Australia, twenty two in the Republic of Ireland and number 24 on the Radio & Records chart in the United States.

Charts and certifications

Charts

Chart Peak
position
Australia (ARIA)[5] 10
Belgium (Ultratop 50 Flanders)[6] 14
Belgium (Ultratop 50 Wallonia)[7] 22
Canada (Nielsen SoundScan)[8] 9
Denmark (Tracklisten)[9] 11
Netherlands (Dutch Top 40)[10] 24
France (SNEP)[11] 20
Italy (FIMI)[12] 12
Ireland (IRMA)[13] 22
New Zealand (Recorded Music NZ)[14] 16
Norway (VG-lista)[15] 17
Scotland (Official Charts Company)[16] 14
Sweden (Sverigetopplistan)[17] 31
Switzerland (Schweizer Hitparade)[18] 13
UK Singles (Official Charts Company)[19] 8
US Bubbling Under Hot 100 Singles (Billboard)[20] 4

Certifications

Region Certification Sales/shipments
Australia (ARIA)[21] Platinum 70,000^

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

References

  1. ↑ Schwartz, Marty (1 February 2012). "Day 32: Lecture Series – “What’s Your Flava?” Literary Analysis". 1000 Words, 1000 Days. Retrieved 13 December 2013.
  2. ↑ https://www.connection.ebscohost.com/c/articles/23834877/popeyes-hatches-plan-coop-up-kfc-mcdonalds
  3. ↑ 3.0 3.1 3.2 "Craig David – What's Your Flava? (CD)". Discogs. Retrieved 13 December 2013.
  4. ↑ Moss, Corey (2 October 2002). "Craig David Plays Willy Wonka In 'Flava' Video". MTV. Retrieved 6 December 2013.
  5. ↑ "Australian-charts.com – Craig David – What's Your Flava?". ARIA Top 50 Singles.
  6. ↑ "Ultratop.be – Craig David – What's Your Flava?" (in Dutch). Ultratop 50.
  7. ↑ "Ultratop.be – Craig David – What's Your Flava?" (in French). Ultratop 50.
  8. ↑ Craig David | Awards Allmusic.com
  9. ↑ "Danishcharts.com – Craig David – What's Your Flava?". Tracklisten.
  10. ↑ "Nederlandse Top 40 – Craig David search results" (in Dutch) Dutch Top 40.
  11. ↑ "Lescharts.com – Craig David – What's Your Flava?" (in French). Les classement single.
  12. ↑ "Italiancharts.com – Craig David – What's Your Flava?". Top Digital Download.
  13. ↑ "Chart Track: Week 44, 2002". Irish Singles Chart.
  14. ↑ "Charts.org.nz – Craig David – What's Your Flava?". Top 40 Singles.
  15. ↑ "Norwegiancharts.com – Craig David – What's Your Flava?". VG-lista.
  16. ↑ "Archive Chart: 2002-11-09". Scottish Singles Top 40.
  17. ↑ "Swedishcharts.com – Craig David – What's Your Flava?". Singles Top 60.
  18. ↑ "Swisscharts.com – Craig David – What's Your Flava?". Swiss Singles Chart.
  19. ↑ "Archive Chart: 2002-11-09" UK Singles Chart.
  20. ↑ "Craig David Album & Song Chart History" Billboard Bubbling Under Hot 100 for Craig David.
  21. ↑ "ARIA Charts – Accreditations – 2002 Singles". Australian Recording Industry Association.

External links