Westmont Hospitality Group

Westmont Hospitality Group is a company nominally based in Mississauga, Ontario, Canada[1] which owns and manages hotels. It was founded by the Mangalji family.[2] It is one of the biggest hospitality management companies.[3] It currently is managed by Majid Mangalji.[4] The total revenue for this company is $700 million.

The company has strategic alliances with Intercontinental Hotels (as Holiday Inn), Choice Hotels (as Comfort Inn and Quality Inn), Hilton Hotels, Radisson Hotels, Wyndham Hotels & Resorts and Starwood Hotels. It is the successor (through a 1999 corporate takeover) of the Journey's End Corporation, a Canadian hotel management and franchising company.

History

Westmont Hospitality Group in its present form was created through hostile corporate takeover of Unihost (formerly Journey's End) by W-Westmont in 1999.

Westmont Hospitality Group was initially established in Toronto, with the first of the Westmont-owned hotels opened in 1975. The first of the Journey's End Corporation properties was built (by the then-independent firm) in Belleville, Ontario in 1978.

At the time of the 1999 takeover, W-Westmont (run by Goldman Sachs's Whitehall Street Real Estate Funds and Westmont Hospitality Group) already owned 45 hotels across Canada, most of them franchises of US-based hotel chains. By the 1990s, Journey's End (renamed UniHost in 1997) had built 137 hotels; its properties would have been the largest group of Canadian hotels at that time.

The Journey's End/Unihost properties would therefore initially constitute the bulk of the combined firm.

While the group has continued to grow (with currently over 500 hotels) the firm serves primarily as a management company for properties franchised from the US chains.

Journey's End Corporation

In 1978, Maurice H. Rollins (of Rollins Construction, a builder and developer[5]) and Joseph D. Basch of Belleville, Ontario founded Journey's End Corporation to build new two-story hotels as standardised buildings with no on-site amenities. As newly constructed properties in locations reasonably near freeways and airports but often on crossroads without an existing hotel, these were initially priced to compete directly and aggressively against existing Canadian motels. At the time, motels typically were small independent properties built long before the 400-series highways and Quebec autoroutes and located on relatively inexpensive land along the old two-lane highways. The first motel opened in Belleville, Ontario and was followed by additional locations in Kingston, Peterborough, Cornwall, and Ottawa in succession, eventually expanding across Canada and the northeastern United States.

These properties were marketed as an alternative carefully positioned between more expensive (but full service) chain hotels of that era and the small, low-cost independent motels. The logo for the "Journey's End" brand was a sunset depicted on a black background. Rooms were comparable in quality to those of a good hotel, but there would be no pool, restaurant, bar, health club, meeting facilities or other on-site amenities. There would be no room service.[6] Architectural designs were often generic and varied little from one city to another. In addition to motels, Journey's End also developed sub-brands; Journey's End Hotels, which were hi-rise versions of the motels often located in urban locations, and Journey's End Suites, their all-suite concept.

While the intended target market was "budget-minded business travellers looking for something between the full-service luxury hotels and the clean-but-plain roadside inns," subsequent market research indicated many clients were individuals travelling from small towns across Canada - a group which had traditionally supported small roadside motels. By the early 1990s, there were nearly a hundred and forty of these bare-bones hotels[7] with a total of twelve thousand rooms[8] built with capital from more than 2,400 limited partners.

Unihost

Journey's End Corporation become a publicly held company in 1986, expanding its operations beyond the initial low-end "budget hotel" model by operating franchised Canadian hotel locations in higher-priced market segments on behalf of existing US chains such as Holiday Inn and Ramada.[9]

On June 30, 1997, Journey's End Corporation (TSX: JEM) changed its corporate name to UniHost,[10] retaining the original name solely for a "Journey's End Management" subsidiary dedicated to operating what were originally the Journey's End own-brand budget hotels (by then mostly re-branded "Comfort Inn by Journey's End").

UniHost Corporation was engaged in the ownership and leasing of hotels in Canada and was one of multiple companies to enter into a strategic alliance with Choice Hotels in 1997[11] as Journey's End hotels gradually became Comfort Inn (or, in some locations, Quality Inn).

Unihost would continue to manage Quality Inn and Comfort Inn hotels, but the "...by Journey's End" brand was about to disappear entirely.

W-Westmont Corporation

On May 21, 1999 the The W-Westmont Corporation, a partnership that included Goldman Sachs and Company, purchased the Unihost Corporation of Canada for $7/share (or almost $265 million Canadian) in cash and took on about $300 million of Unihost debt. Unihost's board had rejected an earlier $6-a-share bid as too low.[12]

The stock was de-listed from the Toronto Exchange and the company taken private. With the exception of the naming of one tiny street in Newmarket, Ontario (Journeys End Cir L3Y 8Z6, 44.06985°N, 79.423289°W) the Journey's End name is now gone from the Canadian roadside.

References

  1. ↑ "Westmont Hospitality Group, Inc." Bloomberg BusinessWeek. Retrieved on August 9, 2011. "5090 Explorer Drive Suite 700 Mississauga, ON L4W 4T9 Canada"
  2. ↑ The international hotel industry: corporate strategies and global opportunities. Travel & Tourism Intelligence. 2001. p. 629. ISBN 978-1-903522-06-6.
  3. ↑ Cunill, Onofre Martorell (2006). The growth strategies of hotel chains: best business practices by leading companies. Routledge. p. 133. ISBN 978-0-7890-2664-4.
  4. ↑ "U.S. hotelier completes deal to buy UniHost ; W-Westmount pays premium of 54 per cent". Toronto Star. May 24, 1999. p. 1 (Business section).
  5. ↑ Orland French (June 17, 2011). "The Forming of an Entrepreneur: The Remarkable Journey of Maurice Rollins". Country Roads: Discovering Hastings County.
  6. ↑ Shawn G. Kennedy (January 11, 1989). "Real Estate; A No-Frills Hotel Rises In Manhattan". New York Times.
  7. ↑ Luke Hendry (June 2011). "Maurice Rollins a self-made man". Belleville Intelligencer.
  8. ↑ Orland French (2011). The Remarkable Journey of Maurice Rollins. Wallbridge House Publishing. ISBN 978-0-9868986-0-0.
  9. ↑ "Journey's End Corporation More Than $10 Million To Be Spent On Renovation Of Four Journey's End Corporation Properties". Business Wire. 1997.
  10. ↑ "Journey's End Corporation changes its name to UniHost Corporation". Business Wire. 1997.
  11. ↑ Onofre Martorell Cunill (Jan 25, 2006). The growth strategies of hotel chains: best business practices by leading companies. Psychology Press.
  12. ↑ "COMPANY NEWS; W-WESTMONT TO PURCHASE UNIHOST OF CANADA". New York Times. April 24, 1999.

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