WatchMojo.com

WatchMojo.com
Web address http://WatchMojo.com
Type of site
 Reference, Pop Culture and Infotainment
Launched 2006
Current status Active

WatchMojo.com is a privately held video content producer, publisher and syndicator based in Montréal, Canada. The videos it produces are typically suggestions supplied by visitors of the site on its suggestion tool or its YouTube, Facebook, and Twitter pages. With 2.7 billion views [1] and 7.2 million subscribers [2] added throughout 2014, WatchMojo has one of the largest channels on YouTube.

History

It was founded in 2005 by Ashkan Karbasfrooshan, Raphael Daigneault, and Christine Voulieris. The WatchMojo.com website was launched on January 23, 2006 and its YouTube channel was launched on January 25, 2007.[3]

Karbasfrooshan, the CEO of WatchMojo.com, has stated that WatchMojo employs 17 full-time employees and a team of between 80-90 freelance writers and video editors.[4]

In December 2014, on the day its YouTube channel surpassed 6 million subscribers, it announced a representation deal with talent agency William Morris Endeavor.[5]

Content

WatchMojo.com does not feature user-generated content nor does it allow a mechanism for users to upload videos onto its site.[6]

The website produces daily "Top Tens" videos as well as videos summarizing the history of specific niche topics. These topics can be one of 12 categories: automotive, business, comedy, education, fashion, film, health and fitness, lifestyle, music, parenting, politics and economy, space and science, sports, technology, travel, and video games.[7]

Business model

Due to the 2008-09 recession, by 2009 WatchMojo.com had de-emphasized an ad-supported model in favour of licensing fees paid by other media companies to access and use their media. Later that year Beet.tv featured WatchMojo.com alongside Magnify.net as examples of companies which successfully switched from ad-based revenue models to licensing fee based revenue models.[8]

References

  1. ↑ http://hereisthecity.com/en-gb/2015/01/17/youtubes-biggest-star-pewdiepie-ups-his-game-with-41bn-annual-vi/
  2. ↑ http://www.tubefilter.com/2015/01/23/top-250-most-subscribed-youtube-channels-worldwide-2014/
  3. ↑ YouTube Statistics for Watchmojo
  4. ↑ "WMFAQ Ep. 12: How to Work for WatchMojo". YouTube. Retrieved 4 November 2014.
  5. ↑ http://www.hollywoodreporter.com/news/wme-signs-online-video-producer-755476
  6. ↑ Alicia Androich; Eve Lazarus; Norma Ramage (9 September 2011). "Canada’s Digital Media Companies to Watch". Marketing. Retrieved 5 February 2012.
  7. ↑ http://www.watchmojo.com/corporate/best_of.php
  8. ↑ Whitney, Daisy (22 September 2009). "The Shift from Ad Models to License Fees". Beet.tv. Retrieved 5 February 2012.

External links