WXMC

WXMC
City of license Parsippany-Troy Hills, New Jersey
Broadcast area Morris / Sussex Counties, New Jersey
Frequency 1310 kHz (AM)
Format Spanish
Power 1,000 watts day
88 watts night
Class B
Owner Hasmukh Shah
(World India Radio, LLC)

WXMC is a Morris County, New Jersey area radio station which signed on in 1982 under its current call-letters. The station is owned by Hasmukh Shah, through licensee World India Radio, LLC. It broadcasts a Spanish Tropical format and is mostly automated.

History

The station's first incarnation on the 1310am frequency was WQTK in the late 1960s. The station offered a Top 40 format and was a daytimer only authorized to sign off after dark at 6 p.m.. In 1978 the station became WBIO and offered an adult contemporary format. The station began to have financial problems in 1979 and in 1981 went dark.

The station was sold and became WXMC in October 1982. The station then offered a traditional big band and adult standards format playing the hits of the 1930s and 1940s wilt some very traditional standards from the 1950s and a handful of non rock songs from the late 1950s and early 1960s. The station still had financial problems and again went silent in May 1983. The station is again sold and put back on the air in March 1984. At that point the station offered and adult contemporary music format.

After more financial problems, WXMC flipped to a standards format called Music Of Your Life in January 1985. The station played the hits of the 1930s, 1940's and early 1950s, as well as non rock songs from the 1950s, 1960's and 1970s. The station also played alimited amount of "soft rock". Under this format, the station prospered and pulled high ratings. The station was successful until it was sold in 1989. By the end of 1990, financial problems again set in. In 1991, they even lost phone service. That spring, the station went into receivership and an effort was made to keep the station afloat. Phone service was restored but financial difficulties continued to plague the station. WXMC was sold again in the summer of 1992.

That fall, WXMC segued into an adult contemporary format. In the summer of 1993, WXMC began selling airtime for infomercials and fortune tellers. By 1995, the station was brokered full-time. They also began to remain on the air 24 hours a day. In January 1996, the station was sold and flipped to Spanish Adult Contemporary. The station evolved into a Tropical format a few years later. Currently WXMC broadcasts Spanish programming and prior to that they simulcast Tarot Card readings and other programming from WNYX-LD a low-power television station in New York City.

External links

Coordinates: 40°51′51″N 74°21′06″W / 40.8642°N 74.3517°W