WTLX

WTLX
City of license Monona, Wisconsin
Broadcast area Madison, Wisconsin
Branding FM 100.5 ESPN
Frequency 100.5 MHz FM
Format Sports Talk
ERP 6,000 watts
HAAT 55 meters
Class A
Facility ID 4477
Callsign meaning From the station's previous hot TaLk format, "100 X"
Former callsigns WWAM (1989-1990)
WYKY (1990-1998)
Affiliations ESPN Radio
Owner Good Karma Broadcasting, LLC
Sister stations WTTN, WWHG, WBEV, WXRO, WAUK, WRRD
Webcast Listen Live
Website ESPNMadison.com

WTLX ("FM 100.5 ESPN") is a radio station serving the Madison, Wisconsin area. The station is owned by Good Karma Broadcasting, LLC, and runs a Sports Talk format.

The station began with an Adult Contemporary format as WYKY, "Key 100.5", then for several years aired a "hot talk" format as "100X,", with a schedule including the Howard Stern and Don & Mike shows and sports programming from Sporting News Radio and later Fox Sports Radio. By the mid-2000s, the station would morph into an all-sports format, with both national and Wisconsin-based programming. WTLX would take affiliation with ESPN Radio, whose programming had been airing in Madison on rival station WTSO, on January 1, 2009. Along with that affiliation change, WTLX's transmitter and city of license moved from the Columbus area (northeast of Madison) to the Madison suburb of Monona, where it transmits from the water tower at the Mendota Mental Health Institute.

WTLX's current daily schedule includes programming from ESPN Radio as well as Wisconsin-based programming originating from Milwaukee-area sister station WAUK (540), including "The World's Greatest Sports Talk Show with Steve 'The Homer' True" (3PM-6PM), and "The Badger Hour" (6-7PM).

Weekday programming begins with Mike and Mike in the Morning, followed by The Herd with Colin Cowherd, Scott Van Pelt, Homer, The Badger Hour with Lance Davis, and In the Trenches. Specialty programming includes the Miller Light Football Show, Pat Richter, Wisconsin College GameDay, and High School Hysteria.

Live sports programming on WTLX features local high school sports play-by-play along with Marquette Golden Eagles college basketball (on which Steve True handles play-by-play duties) and Madison Mallards baseball. The station also carries national broadcasts from ESPN Radio, including NBA, Major League Baseball, and college football.

External links

Coordinates: 43°08′02″N 89°23′56″W / 43.134°N 89.399°W