WMCO
| City of license | New Concord, Ohio |
|---|---|
| Broadcast area | east-central Ohio |
| Branding | The Orbit 90.7 |
| Slogan | "The New Music Hot Spot" |
| Frequency | 90.7 |
| Format | college/eclectic |
| ERP | 1,300 Watts |
| HAAT | 26 meters |
| Class | Class A Non-Commercial FM |
| Facility ID | 47111 |
| Owner | Muskingum University |
| Website | WMCO website |
WMCO (90.7 FM) is a radio station located in New Concord, Ohio. WMCO is licensed to Muskingum University as a non-commercial educational radio station and serves east-central Ohio including the cities of Zanesville and Cambridge from the antenna site in New Concord, Ohio.
Programming
WMCO plays all types of music, with a concentration on newly released, non-mainstream music. WMCO is part of the academic program of the Department of Communication, Media, & Theatre and is operated by students in media classes and campus and community volunteers. The target audience includes Muskingum University students, area high school and middle school students, and area residents.
History
WMCO has been broadcasting for over 50 years with the official sign on date of January 28, 1961. WMCO relocated their studios to the current location in Caldwell Hall in the fall of the 2004-2005 academic school year. The station is currently known as "The Orbit 90.7".
Awards
- WMCO was awarded two Associated Press Broadcasters Awards, Best Use of Sound and Best Continuing Coverage, with the coverage of John Glenn's shuttle trip in 1999.
- In 1991, WMCO was named the Ohio Associated Press Best Local Sports Operation, small market.