WLOU

WLOU
City of license Louisville, Kentucky
Branding "Praise Power 104.7 & 1350"
Slogan Praise & Worship Station
Frequency 1350 kHz
Repeaters 104.7 MHz Translators, E & NW Louisville Metro
First air date Nov.19,1948
Format

Urban Gospel

power = 2,200 watts day
500 watts night/directional
Class B
Facility ID 31883
Transmitter coordinates 38°13′52.00″N 85°49′22.00″W / 38.2311111°N 85.8227778°W
Callsign meaning LOUisville, KY[1]
Owner
(Anchor Radio, LLC)
Sister stations WLLV

WLOU (1350 AM) is a radio station broadcasting a Urban Gospel Music format. Licensed to Louisville, Kentucky, USA, the station serves the Louisville, KY-IN market area. Its studios are located west of downtown and the transmitter is on the city's westside near I-264. WLOU utilizes a translator on 104.7 FM.

WLOU is the heritage African-American oriented station in Louisville, programming to that community continuously since Oct. 21, 1951. The early conversion to Rhythm & Blues makes WLOU one of the first five full-time R&B stations. The station featured the popular R&B format for decades and, despite being an AM stand-alone daytime station, was one of the nation's top-rated R&B/Soul/Black Radio outlets. (Nighttime service began March 8, 1984.) After WGZB and WMJM eclipsed WLOU's dominance in the 1990s, it took on the urban gospel format in early 1996.

The station has been owned by Anchor Radio, LLC since 2011.[2] In late 2011 Anchor Radio, LLC acquired two synchronous FM translators on 104.7 MHz (W284AD New Albany,IN; W284AM Middletown, KY) and began simulcasting WLOU using the slogan "WLOU on FM." Occasionally, WLOU simulcasts with sister station WLLV(AM).

In January 2012 the station was recognized as the Medium Market Station of the Year at the 2012 Stellar Awards ceremony in Nashville, TN.

References

  1. ↑ "Call Letter Origins". Radio History on the Web.
  2. ↑ "WLOU Facility Record". United States Federal Communications Commission, audio division.

External links