WKST-FM

WKST-FM
City of license Pittsburgh, Pennsylvania
Broadcast area Pittsburgh, Pennsylvania
Branding "96.1 KISS"
Slogan "Pittsburgh's Hit Music Station"
Frequency 96.1 MHz (also on HD Radio)
96.1 HD-2 Evolution
First air date August 8, 1960
(as WCAE-FM)
Format Top 40 (CHR)
ERP 44,000 watts
HAAT 159 meters
Class B
Facility ID 65678
Callsign meaning KISS (The T substitutes for the second S)
Former callsigns 1999-2000: WPHH
1998-1999: WDRV
1991-1998: WVTY
1983-1991: WHTX
1977-1983: WXKX
1966-1977: WTAE-FM
1961-1966: WRYT-FM
1960-1961: WCAE-FM
Owner iHeartMedia, Inc.
Sister stations WBGG, WDVE, WPGB, WWSW-FM, WXDX-FM
Webcast Listen Live
Website 961kiss.com

WKST-FM (96.1 FM) - branded as 96.1 KISS - is a Rhythmic-leaning top 40 outlet based in Pittsburgh, Pennsylvania. Owned by iHeartMedia, Inc., the station broadcasts at 96.1 MHz, with an ERP of 44 kW. Its transmitter is located in Baldwin.

History

The station originally signed on as WCAE-FM, co-owned with WCAE (AM) and WTAE-TV, [1] and had a MOR format until 1976, when it simulcast WTAE (AM) during the day and played disco at night, known as "Disco 96." As disco began to wane in popularity, the station flipped to a rock-leaning top 40 format as WXKX (96KX or "96 Kicks"). 96KX thrived for the next five years and ranked as the frequency's most highly-rated format for three decades. On March 25, 1983, faced with new competition from WBZZ (B-94), the station changed format and call letters, and became WHTX, also known as "Hit Radio 96". This station evolved, in the latter part of the decade, into a gold-based adult contemporary format under the name of "Gold 96".

On June 26, 1991, it switched calls to WVTY ("Variety 96") and format to an adult top 40 approach, which in turn would lead to a Modern AC format ("The River") the day before Thanksgiving Day, 1997. New call letters WDRV would follow on February 27, 1998. After it was sold in February 1999, WDRV returned to adult top 40, this time as WPHH ("Mix 96.1"). On September 30, 2000, they switched to the current format and became the current WKST-FM, "96.1 Kiss". During its first four years, WKST waged a battle with WBZZ from 2000 to 2004 by countering WBZZ's conventional Top 40/CHR approach with WKST's Rhythmic flavor. In 2007, the rivalry resumed again when CBS revived "B94" and used the same conventional direction by going after the same 18-34 audience that WKST has managed to cater. However, B94 still could not compete with WKST-FM, and would switch formats again, this time to sports talk in 2010.

In 2012, WKST-FM became the first Top 40/CHR in Pittsburgh radio history to record #1 6+ and 12+ ratings.

Programming

As mentioned above, WKST's musical direction had always favored Rhythmic and/or Dance hits since its 2000 debut, although at times it will add artists like The Lumineers to stay within the Mainstream realm. With B94 changing formats after Valentine's Day 2010, WKST-FM became the only top 40 station in Pittsburgh, and with competition coming from Adult Top 40 WBZZ (whose direction leans towards Top-40 and Rhythmic Contemporary) and a new version of WAMO (via a FM translator, as the AM is a daytimer; now a full-blown Rhythmic Top 40), WKST has continued to add more Rhythmic hits to distinguish itself from the two stations.

In addition, as with other Clear Channel Top 40s, WKST also airs a pair of Ryan Seacrest programs, On Air during middays and American Top 40 on Sundays.

The Morning Freak Show

The Morning Freak Show with Mikey and Big Bob is KISS-FM's morning show. Mikey and Big Bob were involved with two other shows sharing The Freak Show name, the first one on WDRQ 93.1 in Detroit, Michigan. This show was followed by another one at Q102 in Philadelphia, Pennsylvania. These two show were originally hosted by Tic Tak with Mikey and Big Bob as his co-hosts. When the offer came in for the morning show at current station 96.1 KISS-FM, Tic Tak did not choose to stay with the show. The Morning Freak Show caters to a young adult crowd.[2]

WKST HD2

On April 25, 2006, Clear Channel announced that WKST's HD2 subchannel will carry a format focusing on Dance hits. The HD2 signed on July 17, 2006, broadcasting the Club Phusion format, which was later replaced with the EDM-focused "Evolution" brand.

References

  1. ↑ "WCAE-FM Sign-On Date" (PDF). Broadcasting Yearbook. 1961–1962. pp. B–145. Retrieved September 19, 2011.
  2. ↑ http://kissnation.961kiss.com/freakshow

External links

Coordinates: 40°23′49″N 79°57′42″W / 40.3970°N 79.9617°W