WJLB

WJLB
City of license Detroit, Michigan
Broadcast area Metro Detroit
Branding "FM 98"
Frequency 97.9 MHz (also on HD Radio)
First air date May 24, 1941
Format Mainstream Urban
ERP 50,000 watts
HAAT 149 meters (489 ft)
Class B
Facility ID 59592
Transmitter coordinates 42°24′22″N 83°06′44″W / 42.40611°N 83.11222°W
Callsign meaning John Lord Booth
Former callsigns WMZK (?-12/3/80)
WBRI (?-12/3/80)
WJLB (?-?)
WLOU (?-?)
W49D (5/9/41-?)
Owner iHeartMedia, Inc.
Sister stations WDFN, WDTW, WDTW-FM, WKQI, WMXD, WNIC
Webcast Listen Live
Website fm98wjlb.com
WJLB station vehicle

WJLB ("FM 98") is a mainstream urban radio station in Detroit, Michigan, that broadcasts on 97.9 MHz.

WJLB, along with sister WMXD, broadcast for 20 years in Detroit's Penobscot Building in the heart of the financial district. iHeartMedia, Inc. (formerly Clear Channel Communications) moved both stations to a building in Farmington Hills in November 2009.

WJLB's transmitter is located in Highland Park near the intersection of Hamilton Avenue and Midland Street, and transmits its signal from an antenna 489 feet in height with an effective radiated power of 50,000 watts.

"FM 98" can be heard far north as Flint and as far west as Lansing on I-96, and past Jackson west on Interstate 94.

History

The station traces its origins to a testing station which began operations on May 7, 1941, with 1,000 watts of power at 44.9 megahertz frequency. On May 24, it officially began broadcasting as W49D, Michigan's second FM radio station. It was owned by John Lord Booth, who was born in Detroit on June 13, 1907, and passed away in Grosse Pointe Farms on November 11, 1994, at the age of 87.

97.9 signs on as WMZK

On September 12, 1945, W49D was assigned a full-powered frequency at 96.5 MHz and renamed WLOU. In June 1948, the station moved up to the 97.9 frequency as WMZK, which was a play on the word music, with a format of automated beautiful music. In later years, WMZK alternated between beautiful music and foreign-language programming for various ethnic groups.

WJLB

In 1980, the WJLB callsign migrated back to the FM dial along with an urban contemporary format from the 1400 kHz AM frequency. WJLB-AM, which went on the air as WMBC in 1926 and adopted the WJLB callsign in 1939, had been providing programming geared toward Detroit's black community for nearly four decades.

"fm98! Strong Songs! WJLB!"

Throughout the 1980s, the stereo FM station was transformed as a CHR/Urban Contemporary (also called "CHUrban", which would be the forerunner to the current rhythmic contemporary format) known as "WJLB fm98, Detroit's Strongest Songs!", which would gravitate back to a full-blown urban format. WJLB-AM 1400 continued to program to the African-American community in Detroit for nearly a quarter-century afterward as WQBH, and is now WDTK, owned by Salem Communications with a conservative news/talk format. Within a few years, WJLB-FM performed well in the Detroit Arbitron ratings, despite picking up competition from several competitors, including WHYT, which was mostly dance and Top 40, but in 1992, would flip to "96.3 Jamz" and aired a rhythmic contemporary format, and then in 1996 at the 105.9 frequency, the former jazz-formatted WJZZ, which became WCHB-FM "The Beat", and later WDTJ "105.9 Jamz" (now urban AC-formatted WDMK "105.9 Kiss-FM"). fm98 was famous for its specialty Friday mix shows with "Electrifying Mojo" and the "Sunday Night Segue," hosted by John "Johnny Smooth" Edwards, featuring classic "Quiet Storm" tracks.

In April 1994, Booth American Company merged with Broadcast Alchemy to become Secret Communications. In August, Chancellor Media acquired the station from Secret Communications. In 1997, Chancellor Media and Evergreen, which already owned WKQI "Q95.5" and WQRS, later merged to form AMFM, Inc. In November 1999, AMFM, Inc. was purchased by Clear Channel Communications. WJLB and sister station WMXD "Mix 92.3" have been under the Clear Channel banner ever since. Over the last several years, WJLB has shifted to a more younger emphasizing playlist with more Hip Hop and less Old school and House music which the station was built on in the 1990s and through 2005.

FM 98 WJLB currently ranks at #8 (4.5) in the Detroit market according to the November 2010 PPM Ratings release.

WJLB's HD2 side channel features a Motown oldies format known as "The Sounds of Detroit," which changed from a Classic Hip-Hop format in the fall of 2013.

Sources

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