WIXM
| City of license | Grand Isle, Vermont |
|---|---|
| Broadcast area | Burlington, Vermont |
| Branding | Mix 102.3 |
| Slogan | ""Burlington's Best Music Mix"" |
| Frequency | 102.3 MHz |
| Format | Hot Adult Contemporary |
| ERP | 20,000 watts |
| HAAT | 111 meters (364 feet) |
| Class | C3 |
| Facility ID | 34811 |
| Transmitter coordinates | 44°45′53″N 73°35′16″W / 44.76472°N 73.58778°W |
| Callsign meaning | W IXM = transposed meaning of "Mix" |
| Former callsigns |
WWSR-FM (Until 1980) WLFE (1980-2000) WLFE-FM (2000-2010) WIER (2010-2012)[1] |
| Owner | Radio Broadcasting Services, Inc. |
| Sister stations | WCAT, WFAD, WIFY, WRSA, WTWK, WWMP |
| Webcast | Listen Live |
| Website | mix1023.com |
WIXM (102.3 FM) is a radio station licensed to serve Grand Isle, Vermont. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a hot adult contemporary music format as "Mix 102.3".
History
Early years as WWSR "Stereo 102" & WLFE-FM country format
It began as WWSR with a middle of the road format under the Stereo 102 branding. In the late 1970s, it dropped this in favour of country as WLFE.
Active rock format and call letter change to WIER (2008-2012)
The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station WBTZ.[2]
In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.
On March 1, 2010, WLFE-FM changed their call letters to WIER and rebranded as "102.3 The Wire".[1]
Hot Adult contemporary format (2012-present)
WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012,[3] The station's playlist is listed on Mediabase[4] (where hot AC rival WEZF is listed), but it is not on the add board. In addition, the station's playlist can also be viewed on yes.com for the station's sample hours, but the station does play fewer 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its calls to WIXM.
References
- ↑ 1.0 1.1 "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved April 7, 2010.
- ↑ "Winter 2008 Station Information Profile". Arbitron.
- ↑ https://www.facebook.com/pages/Mix-1023/342976475744490 Mix 102.3 facebook
- ↑ Mediabase 24/7 WIER-FM Station Playlist Request
External links
- Query the FCC's FM station database for WIXM
- Radio-Locator information on WIXM
- Query Nielsen Audio's FM station database for WIXM
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