WHXT
| City of license | Orangeburg, South Carolina |
|---|---|
| Broadcast area | Columbia and The Midlands |
| Branding | Hot 103.9 / 93.9 |
| Slogan | Columbia's #1 Choice For Blazin' Hip-Hop & R&B |
| Frequency | 103.9 MHz |
| First air date | September, 1973 (as WHCE) |
| Format | Mainstream Urban |
| HAAT | 162 meters |
| Class | C3 |
| Facility ID | 50522 |
| Callsign meaning |
"HoT" (the station's moniker) X is in place of "O" |
| Former callsigns |
WHCE (1973-1976) WORG-FM (1976-1985) WORG (1985-1999) |
| Owner |
Alpha Media (Alpha Media Licensee, LLC) |
| Sister stations | WARQ, WMFX, WOIC, WWDM |
| Webcast | Listen Live |
| Website | hot1039fm.com |
WHXT is an urban contemporary radio station licensed to Orangeburg, South Carolina and serves the Columbia, South Carolina market. The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 103.9 MHz with an effective radiated power (ERP) of 9.2 kW. The station goes by the name Hot 103.9 and its current slogan is "Columbia's #1 Choice for Blazin' Hip-Hop and R&B." Its studios are on Pineview Road in Columbia, while the transmitter tower is located west of St. Matthews, South Carolina, southeast of Columbia.
History
The station originally signed on in September 1973 as WHCE (call sign meaning "W"e "H"ave "C"ountry "E"ntertainment) in Orangeburg with a country music format. It shared property with Top 40-formatted WORG 1580, but was under slightly different ownership. In 1976, WHCE became WORG-FM and switched to a Top 40-adult contemporary hybrid format, simulcasting much of the programming with the AM station in the process.
In the spring of 1989, WORG-FM changed formats to CHR as WKSO with the moniker of 103.9 Kiss-FM (The WORG call letters eventually resurfaced on a new FM station licensed to the nearby community of Elloree). The CHR format lasted until the early 90s when it changed, once again to Urban Contemporary.
For the next several years, the station had various Urban formats, including a period where the station simulcasted with WKWQ (now WZMJ) in the Columbia radio market. By June 1999, the station had made a long-planned move into the Columbia market, becoming WHXT with the Hot 103.9 moniker. The station was the first serious challenger to WWDM's long-standing dominance in the Urban Contemporary format, eventually beating them in the Arbitron ratings on several occasions. ICBC bought out WHXT in 2003, and WWDM restructured its format to an Urban AC.
WHXT was home to the nationally syndicated Doug Banks Morning Show until the end of 2007; it is now home to The Rickey Smiley Morning Show.
The station is owned by Alpha Media through licensee Alpha Media Licensee LLC, which also owns Urban AC WWDM, Classic rock WMFX, Alternative WARQ, and News/Talk WOIC in the Columbia radio market.
On September 9, 2014, WHXT began simulcasting on WSCZ 93.9 FM.
External links
- Hot 103.9's official website
- Query the FCC's FM station database for WHXT
- Radio-Locator information on WHXT
- Query Nielsen Audio's FM station database for WHXT
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Coordinates: 33°40′12″N 80°52′23″W / 33.670°N 80.873°W