WFLO-FM

WFLO-FM
City of license Farmville, Virginia
Broadcast area Southside Virginia
Branding "WFLO 95.7FM"
Slogan "Your Community Radio Station"
Frequency 95.7 MHz
First air date 1961
Format Adult Contemporary
ERP 50,000 watts
HAAT 150 meters
Class B
Facility ID 12320
Transmitter coordinates 37°19′35.0″N 78°23′9.0″W / 37.326389°N 78.385833°W
Affiliations AP Radio
Owner Colonial Broadcasting Company
Sister stations WFLO
Webcast WFLO-FM Webstream
Website WFLO-FM Online

WFLO-FM is an Adult Contemporary formatted broadcast radio station licensed to Farmville, Virginia, serving the Southside. WFLO-FM is owned and operated by Colonial Broadcasting Company.[1]

History

By 1960, it was becoming evident that FM would be helpful addition to WFLO. In that year, WFLO-FM was born at 95.7 with a power of 6,300 watts effective radiated power on a 360 foot tower. It would usually stay on longer than the AM, signing on at 5 am, and signing off at 10 or 11 pm.

WFLO-FM increased power to 40,000 watts in the late 1980s and began full time broadcasting, going to a syndicated program service by satellite at night. In 1995, the WFLO parent company (Colonial Broadcasting Company Incorporated) purchased the assets of WSVS in Crewe and became licensee/owner of the former major competitor of WFLO.

In May 1996 a severe storm destroyed the station tower, bringing it down completely and consequently WFLO-AM and FM were off the air for a time. However, a makeshift AM antenna was put into service within a few days to put AM back on the air at considerably reduced signal strength. The rebuilding of WFLO-FM was another story, but eventually the tower which supports both AM and FM was rebuilt with an additional 150 feet added to the tower height. In addition, FM power was increased to 50,000 watts. The complete rebuilding process took nearly a full year before everything was finalized at a cost of over $100,000.00. The loss was partially covered by insurance.[2]

WFLO-FM is now one of the most powerful FM stations in Southern Virginia, reaching Lynchburg, Richmond, and Charlottesville with a decent signal. WFLO-FM has remained much of Southside Virginia's most listened to station for nearly 20 years.

References

  1. ↑ "WFLO Facility Record". Federal Communications Commission, audio division.
  2. ↑ http://wflo.net/index.php?option=com_content&task=view&id=22&Itemid=45

External links