WDWD

WDWD
City of license Atlanta, Georgia
Broadcast area Atlanta metropolitan area
Branding Radio Disney Atlanta
Slogan "Your Music. Your Way."
Frequency 590 kHz
First air date August 1, 1937 (as WAGA)
Format CHR/Children's
Power 12,000 watts daytime
4,500 watts nighttime
Class B
Facility ID 8623
Transmitter coordinates 33°50′44″N 84°38′40″W / 33.845692°N 84.64439°W
Callsign meaning Walt Disney Walt Disney
Former callsigns WAGA (1937-1959), WPLO (1959-1987), WKHX (1987-1997)
Former frequencies 1480 (1937-1946)
Affiliations Radio Disney
Owner ABC, Inc. (Disney)
(Sale to Salem Media Group pending)
(Radio Disney Atlanta, LLC)
Website www.radiodisney.com

WDWD (590 AM) is a Radio Disney affiliated station serving the metro Atlanta market. Its radio transmitter site, originally along North Druid Hills Road, is now located just north of Austell, Georgia, in west-northwest metro Atlanta. The station's signal is aimed by a four-tower directional antenna array from the Austell transmitter location towards Atlanta. In 2009, the station upgraded daytime transmit power from 5,000 to 12,000 watts, while the nighttime power remains at 4,500 watts. Also in 2009, the station started broadcasting in the AM HD Radio (hybrid digital) mode (currently unavailable since 2013).

History

Radio Disney 590 logo used from 2008 to 2010.

The station signed-on with original broadcast callsign WAGA[1] (once the sister station of the current television station by that name) in 1937.[2] By 1946, WAGA had moved from 1480 to 590 kHz. In 1959, the station changed to a top 40[3] music format and changed its call sign to WPLO[1] which was in reference to the new ownership, Plough Broadcasting Company.[4] Another format changed happened in 1966 when WPLO switched to a country music format.[4] In 1987, the station changed callsigns to WKHX and adopted the "Kicks 590" slogan still used on WKHX-FM 101.5. WKHX used to broadcast in Kahn/Hazeltine AM stereo with a "real country" format.[5] Then in 1997, the station adopted the Radio Disney format and the current callsign WDWD.

In September 2009, the station was forced off-air for a week when it was submerged by nearby Noses Creek, which reached double its flood stage during the historic and record-breaking 2009 Atlanta floods. The station had been shut down prior to the flood, so that once the equipment was completely disassembled and thoroughly cleaned and dried, nearly all of it was salvaged since there had been no short circuiting from the water.

On August 13, 2014, Disney put WDWD and twenty-two other Radio Disney stations up for sale, in order to focus more on digital distribution of the Radio Disney network.[6][7] Disney originally planned to temporarily shut down the station on September 26, 2014.[8] However, it will remain on the air and continue carrying Radio Disney programming until it is sold.[9]

On February 25, 2015, Radio Disney Atlanta filed to sell WDWD to South Texas Broadcasting, Inc.,[10] a subsidiary of the Salem Media Group.[11] Salem bought the station for $2.75 million.[12] The application to assign the station license was granted by the FCC on April 13, 2015.

Programming

WDWD's programming consists of a 24-hour simulcast of the Radio Disney network, which is a youth-friendly contemporary hit radio music format except at 12:00 noon to 1:00 PM weekdays when the format changes to children's music. There are some minor locally originated exceptions that differ from the Radio Disney network simulcast. The top of the hour station announcement and some radio station special events announcements which run during commercial breaks are locally produced. There is one WDWD-originated, locally produced show per week which airs at 6:00 AM on Sundays called "AM590 Kids Concerns", a public affairs program which runs for 25 to 30 minutes.

On March 10, 2015, Salem Media CEO Ed Atsinger revealed that Salem will move the WNIV/WLTA programming to WDWD after the consummation of the sale.[13]

References

  1. ↑ 1.0 1.1 Jeffrey Leachman - Atlanta, Georgia AM Radio Directory
  2. ↑ A selection from a decade of visits to tower and studio sites in the Northeast and beyond
  3. ↑ Warden, Timothy J (2003). "WPLO 590 Atlanta Playlists 1964-1965". Airheads Radio Survey Archive (Publisher). Retrieved April 25, 2010.
  4. ↑ 4.0 4.1 Farrington, Steve (April 21, 2002). "WPLO 590 Atlanta". Steve Farrington (Publisher). Retrieved April 25, 2010.
  5. ↑ K., Alex (April 30, 2001). "Offenders of The Faith". Alex K. (Publisher). Retrieved April 25, 2010.
  6. ↑ Lafayette, Jon (August 13, 2014). "Exclusive: Radio Disney Moving Off Air to Digital". Retrieved August 13, 2014.
  7. ↑ "Radio Disney to Sell the Majority of Its Stations". Billboard. Retrieved 13 August 2014.
  8. ↑ Venta, Lance (August 13, 2014). "Radio Disney To Sell All But One Station". Radio Insight. Retrieved August 13, 2014.
  9. ↑ "NERW Extra: No Signoffs for Disney AMs". Northeast Radio Watch. Retrieved 27 September 2014. (subscription required)
  10. ↑ "Application for Consent to Assignment of Broadcast Station Construction Permit or License". CDBS Public Access. Federal Communications Commission. February 25, 2015. Retrieved February 25, 2015.
  11. ↑ Parties to the Application - FCC
  12. ↑ Venta, Lance (February 25, 2015). "Salem Acquires Disney Properties In Atlanta & Pittsburgh". Radio Insight. Retrieved February 25, 2015.
  13. ↑ Salem Reveals Pending Formats For Disney Acquisitions - Radio Insight

External links