WBVI

WBVI
City of license Fostoria, Ohio
Branding Mix 96.7
Slogan "The Hottest Music of the 90s and Now"
Frequency 96.7 (MHz)
First air date 1946
Format Hot adult contemporary
ERP 3,000 watts
HAAT 88 meters (289 feet)
Class A
Facility ID 67709
Transmitter coordinates 41°06′00″N 83°28′32″W / 41.10000°N 83.47556°W
Owner Roppe Corporation (dba TCB Holdings, Inc.)
Sister stations WFOB
Webcast Listen Live
Website http://www.wbvi.com

WBVI (96.7 FM) is a commercially licensed radio station, broadcasting from Fostoria, Ohio, USA, but is marketed as a Findlay radio station. WBVI is owned and operated by the Roppe Corporation, but does business as TCB Holdings, Inc. It airs a Hot Adult Contemporary music format.[1]

History: beginnings as WFOB-FM

Going on the air in 1946, the station was known for many years as WFOB-FM.

The call letters of WFOB-FM were changed to WBVI on July 6, 1987,[2] one year following its acquisition by TCB Holdings, also known as Tri-County Broadcasting. The station was similarly formatted as its AM sister, but focused more on music. In an effort to market the station to a "listen-at-work" audience in Findlay, WBVI became known as Findlay's "Mellow Mix 96.7", affiliating with the "Soft Hits" soft adult contemporary format offered by Jones Radio Network.

Though marketing itself as a Findlay station, WBVI's programming operations continued to originate from the Fostoria studios at 101 North Main Street. However, TCB opened a branch sales office for the station at 1995 Tiffin Avenue in Findlay.

At the start of the 1990s, WBVI was one of the first stations in the Toledo market to invest in hard-disk audio storage technology, through the use of Digilink, the computer automation system developed by Arrakis Systems of Colorado.

WBVI today

WBVI dropped the "Mellow" portion of its "Mellow Mix 96.7" name in the fall of 1996, moving to a more mainstream adult contemporary music format, while still using the Jones Satellite Network that the station had used for years under the previous brand. The station's "promo voice" also changed as the transition to a hotter sound continued.

The station's music format has since transitioned to Hot AC, using the "Bright AC" satellite format distributed by Dial Global (formerly Westwood One). Mix 96.7's satellite format mimics the Jack FM sound on weekends with "Anything Goes Weekends" featuring a variety of 1970s and 1980s classic hits.

Morning DJ KC Allen arrived as program director in the Fall of 1996, followed briefly by Tom Summers in 2001, and then Keith Hodkinson, following a brief tenure in the same capacity at nearby competitor WTTF-AM and WTTF-FM (now WCKY-FM) in Tiffin, Ohio.

Today Mix 96.7 features The Morning Mix with Josh Hohman from 6-10 am. The station broadcasts high school sports and is a member of the Cincinnati Bengals and Cincinnati Reds radio networks. In 2011, Mix 96.7 joined the Rocket Sports Radio Network, broadcasting selected University of Toledo football and men's basketball games.

Gallery

References

  1. ↑ "Station Information Profile". Arbitron.
  2. ↑ "Call Sign History". FCC Media Bureau CDBS Public Access Database.

External links