WBUF

WBUF
City of license Buffalo, New York
Broadcast area Buffalo, New York
Branding 92.9 Jack FM
Slogan Playing What We Want
Frequency 92.9 MHz (also on HD Radio)
First air date 1947
Format Adult Hits
ERP 76,000 watts
HAAT 195 meters
Class B
Facility ID 53699
Callsign meaning BUFfalo
Former callsigns see below
Owner Townsquare Media
(Townsquare Media of Buffalo, Inc.)
Webcast Listen Live
Website 929jackfm.com

WBUF is an FM radio station, located in and licensed to Buffalo, New York. Its studios are located at the Rand Building in Downtown Buffalo, with a transmitter southeast of the city. It is owned by Townsquare Media and broadcasts on 92.9 FM. WBUF is a grandfathered "Superpower" Class B FM radio station (one of at least three, the others being WDCX-FM and WTSS, in the Buffalo market); under current U.S. Federal Communications Commission rules, Class B FM's are not allowed to exceed 50,000 watts erp.[1]

Programming

WBUF is running the Jack FM format, which it acquired in May 2005 while still under the management of CBS Radio. After the station was sold to Regent Broadcasting (now Townsquare Media), 92.9 Jack FM was kept; with a run of ten years and counting, the Jack FM format has remained popular and cost-effective enough to maintain, even as most other markets have dropped the format.

The Jack FM format is by far the longest-running format in the recent history of the station; prior to the adoption of Jack, WBUF had a history of short-lived and rapidly changing formats (usually failed attempts to challenge other more dominant stations in the market), with the station typically changing formats every two years between 1993 and 2005. (In contrast, WLKK, notorious for its frequent format changes in the market, only changes formats once every four to seven years.)

Since May 16, 2005, WBUF has been broadcasting as "92.9 Jack FM" using the popular Jack FM format, playing an eclectic mix of popular music from the past 40 years. At first, 92.9 was one of the only Jack FM stations which didn't use Howard Cogan as the voice of Jack due to its proximity to Toronto's CJAQ-FM, which identified themselves as 92.5 Jack FM. Using Cogan would have most likely caused confusion with listeners due to the fact the two stations are also close by in frequency on the FM dial. WBUF-FM also cannot generally be heard in the Greater Toronto Area because the Canadian Radio-television and Telecommunications Commission (CRTC) allows CKJN-FM to broadcast which is often overlapping and very unreliable in that vicinity, though this was not the case until CKJN signed on.

Until mid April 2009, WBUF used voice talent Brad Davidorf, best known for his voice work on TBS. WBUF has since reemployed Howard Cogan ("The Coginator") as imaging voice.

Within two months of the change, CJAQ dropped the Jack FM format and went back to the KISS FM format that Jack FM replaced six years earlier.

WBUF began streaming its programming on the Internet in mid-November 2006.

External links

References

Coordinates: 42°57′14″N 78°52′34″W / 42.954°N 78.876°W