WAYI

For the Sellersburg, Indiana radio station that held the call sign WAYI at 93.9 FM from 2011 to 2014, see WLCL.
WAYI
City of license Charlestown, Indiana
Broadcast area Louisville, Kentucky
Branding Way-FM
Frequency 104.3 MHz
Format Christian Contemporary
ERP 3,000 watts
HAAT 100 meters
Class A
Facility ID 76595
Callsign meaning WAY-FM Indiana
Former callsigns WLVX (1996-1998)
WBLO (1998-2003)
WEGK (2003-2005)
WLRX (2005-2007)
WAYI (2007-2010)
WWPW (2010-2012)
WLUE-FM (2012-2014)
WAYG (2014)
Owner WAY-FM Network
(Way-FM Media Group, Inc.)

WAYI is a Christian Contemporary radio station at 104.3 FM. The station is licensed to Charlestown, Indiana, serving the Louisville, Kentucky Radio market. The station is owned by Way-FM Media Group, Inc..

Station history

The station was previously owned by Radio One when it was rhythmic contemporary WBLO, only to flip the format in 2005 to classic country. In 2007, Radio One sold the station to the WAY-FM Network, a Christian broadcaster and took the call letters WAYI. The station was formerly a simulcast of WESI, 105.1 FM, but up until 2010 it had simulcast with WRVI.

On March 31, 2010, Radio Multi-Media, a group headed by Rene Moore (formerly of the 1980s singing duo Rene & Angela). began leasing the station, flipping the format to Urban Contemporary and changing the call letters to WWPW. WWPW also added the syndicated Rickey Smiley in morning drive.[1][2]

Radio-Multi-Media filed for bankruptcy in December 2011 and ceased operation of the station. Way Media applied for Special Temporary Authority with the FCC to take the station dark for several weeks until they were able to provide a programming feed to the transmitter site.[3]

On February 1, 2012, the station returned to the air with a news/talk format, simulcasting WNDA 1570 AM New Albany, Indiana under new call letters, WLUE-FM.[4]

On February 15, 2012, WLUE-FM changed their format to an 80s-based adult contemporary format branded as "Louie 104.3".[5] On January 31, 2014, WLUE's format and lease expired and its programming returned to the Way-FM format. The company that was leasing the station was exercising an option to buy WLUE from Way-FM but decided for financial reasons to pass on acquiring the outlet and have no plans to bring the AC format back or look for another signal.[6]

On February 3, 2014, WLUE-FM changed their format to contemporary Christian, branded as "Way FM" under new call letters, WAYG. On May 8, 2014, the call letters were again changed back to WAYI.

References

  1. ↑ "Louisville's new "Beat" will be at 104.3 ... tonight". Radio Info. 2010-03-31. Retrieved 2011-12-22.
  2. ↑ "WWPW/Louisville Flips to Urban as 104.3 The Beat". Radio Online. 2010-03-31. Retrieved 2011-12-22.
  3. ↑ Venta, Lance (2011-12-22). "104.3 The Beat Louisville Goes Dark". Radio Insight. Retrieved 2011-12-22.
  4. ↑ http://radioinsight.com/blog/headlines/netgnomes/55361/louie-coming-back-to-louisville/#.TyoRn5iqC70
  5. ↑ http://adioinsight.com/blog/headlines/netgnomes/55361/louie-coming-back-to-louisville/#.Tzw9jJiqC70
  6. ↑ Message from WLUE (Posted January 31, 2014)

External links