Volvic (mineral water)
 | |
| Country | France |
|---|---|
| Source | Auvergne Regional Park |
| Type | still |
| pH | 7 |
| Calcium (Ca) | 11.5 |
| Chloride (Cl−) | 13.5 |
| Bicarbonate (HCO3) | 71 |
| Magnesium (Mg) | 8 |
| Nitrate (NO3) | 6.3 |
| Potassium (K) | 6.2 |
| Silica (SiO2) | 31.7 |
| Sodium (Na) | 11.6 |
| TDS | 109 |
| Website | http://www.volvic.co.uk/ |
| All values in milligrams per liter (mg/l) | |
Volvic is a brand of mineral water. Its source is Auvergne Regional Park just to the north of the Puy de Dôme in France.
The first of the springs in the area was tapped in 1922, and the first bottles appeared on the market in 1938. Today, Volvic waters are internationally known. Over 50% of the production of Volvic water is exported to more than 60 countries throughout the world. Two bottling plants produce over 1 billion bottles of water annually and are the principal employers of the local commune. In 1993, the Volvic Company was bought by the Groupe Danone Group.
Since 1997, Volvic has been using PETE, a recyclable material, to make their bottles .
Volvic also produces a range of fruit extract drinks in Europe named Volvic Touch of Fruit (later renamed to "Touch of..." followed by whichever flavour it is). In 2005, they were introduced in North America under the brand Volvic natural.
Campaigns
The track "Bombay Theme" from the 1995 Bollywood film Bombay's soundtrack is an instrumental orchestral piece composed and arranged by A. R. Rahman and conducted by K. Srinivas Murthy, recently featured in the TV commercial for Volvic, starring Zinedine Zidane since 2000.
Volvic's "1L = 10L FOR AFRICA" campaign meant that for every one liter of Volvic purchased they promise to provide 10 litres of drinking water through their "well-creation" programme with World Vision in the countries of Ghana, Malawi, Mali and Zambia.
Another recent campaign is the 14 Day Challenge, in which people are challenged to drink 1.5 litres of Volvic mineral water every day for 14 days, to achieve hydration to the body and mind.
In Popular Culture
In 2006, Volvic released an ad campaign from 2006-2007 that featured an anthropomorphic volcano and dinosaur, named "George" and "Alan" respectively, talking about the water and its many uses it has. The campaign did not generate much success to the water and only lasted a short year before being replaced.
A year later, in 2007, a YouTube video mashup was made of the first commercial in a label known formally as YouTube Poop videos.[1] Shortly after, more users of the website went on to make further videos regarding the other commercials in the series, developing them into a meme later on.[2]
External links
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