Vogue (cigarette)

Vogue Blue superslim

Vogue is an upmarket brand of cigarette available in several varieties, including regular, menthol and lights. Vogue cigarettes are marketed in both king size and super slim, which is about 100 mm long and thinner than a standard size cigarette. The brand is owned by British American Tobacco.^[1] Vogue cigarette brand belongs to a decorative or fashionable kind on the cigarettes market and is sold primarily to women. The Vogue cigarette's style was based on the 1950s couture captured by Henry Clarke. The distinctive design of the package is intended to symbolize elegance, class and refinement. The brand is a clear example of how cigarette companies target specific groups with their products, despite strong scientific evidence showing smoking having highly detrimental effects on human health – in the US alone, it is estimated that 173,940 women die from smoking-related causes each year.^[2]

Singer Madonna is shown smoking a Vogue brand cigarette in the video for her 1990 single Vogue.

History

In 1999, the line of Vogue cigarettes emerged from an alliance of the British American Tobacco company with its British opponent Rothmans International companies. The ‘Vogue Superslims’ and ‘Vogue Superslims Menthol’ were launched in 1987. This trademark remains in a stable position on the market for women.

In 2005, Lilas, Bleue and Menthe, which formed the Vogue Arome line, were added to the main line of Vogue cigarettes. They achieved great success and up to 2006 the whole series of Vogue Arome was stocked on the European market. In March 2007, Vogue Blanche and Vogue Noire were launched.

The manufacturers announced a complete image renewal in August 2007.

See also

• Fashion brands
• Smoking culture

References

British American Tobacco Subsidiaries Current Bentoel Group (60%) British American Tobacco Ghana Gelora Djaja (40%) House of Prince Pakistan Tobacco Company P.J. Carroll & Company Reynolds American (42%) Souza Cruz Tekel WD & HO Wills Holdings Imperial Tobacco Canada ITC Limited (30%) British American Tobacco Vranje (89%) Former Integrated1 Batus Inc. Brown & Williamson Murray, Sons and Company Rothmans International Sold Allied Dunbar British American Racing The Crescent Cunliffe-Owen Aircraft Eagle Star Insurance Farmers Insurance Group Frederick & Nelson Gimbels Kohl's Marshall Field's Brands Current Benson & Hedges Carroll's Craven A du Maurier Dunhill HB Kent King's Kool Lucky Strike Pall Mall Parisienne Peter Stuyvesant Player's Prince Rothmans State Express 555 Sweet Afton Tekel Viceroy Vogue Winfield Former Elita People Hugo Cunliffe-Owen James Buchanan Duke Sir Joseph Hood, 1st Baronet Jan du Plessis Nicandro Durante Richard Burrows Other Export House 1 Integrated into other British American Tobacco subsidiaries or business entities. Category Commons

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