Vice Versas

Vice Versas are a type of chocolate produced in the UK by Nestlé, similar in composition to Galaxy Minstrels. A Vice Versa can exist in one of two varieties; one consisting of milk chocolate encased in a white coloured sugar coating; the other of white chocolate in a brown coating.

History

Vice Versas were first produced in the UK in 1991, but production was later discontinued. The chocolate sweet was re-launched in 2004, only to be withdrawn once more, roughly a year later. Nestle offered the following explanatory statement on their website following the second discontinuation of Vice Versa production:

"We are sorry to inform you that the products have been withdrawn from our range due to the high cost of production and the relatively low level of sales. We would like to assure you that the decision to withdraw any product is reached only with great reluctance and we regret any disappointment this product's absence has caused you."[1]

Today

There exists a cult following for Vice Versas,[2] and an online petition was drawn up following the second discontinuation of sale. This petition, which was in support of the re-launching of Vice Versas, received over 970 signatures[3]

In July 2012, Nestle announced that Vice Versas were to be relaunched from 6 August, although they are already available to buy in some stores in the UK.[4]

References

  1. Grantham Today: News, Sport, Jobs, Property, Cars, Entertainments & More
  2. Chocolate!
  3. Chocolate Review-Petition for discontinued bars Currently there also exists a petition which has reached 1192 signatures
  4. "Nestle relaunches Vice Versas". 2 July 2012.