Vervegirl

Vervegirl
Categories Teen magazine
Total circulation
(December 2011)		 145,785[1]
Company Youth Culture
Country  Canada
Based in Toronto
Language English
Website www.vervegirl.com
ISSN 1714-5341

Vervegirl is a Canadian teen magazine published by Youth Culture.

About

Vervegirl is a Canadian in-school magazine based in Toronto for young women aged 13–24. Vervegirl engages young women through lifestyle, global causes, fashion, entertainment, career, health and beauty.

Published 5 times per year, Vervegirl can be found in over 1,100 high schools in 600 markets. Starting in 2005, they began releasing special issues exclusively through Wal-Mart Canada.[2] Articles can also be found at its website, which serves as a social networking site for its readers.

The Toronto-based magazine launched Vervegirl Toronto, a digest-sized, city-specific publication marketed to a previously-untapped teen audience in March 2006.[3] On March 5, 2007, the magazine announced a tour of eight Canadian high schools with Keshia Chanté, designed as a way to "connect with its readers using music" and provide "a platform for discussion on the importance of music programs in the high school curriculum."[4] Then in 2011, they teamed with Winners to host a styling contest created by Ogilvy and featuring Danny Fernandes and Mia Martina. Through an app on Facebook, contestants dressed up celebrity avatars to win a chance to style the celebrity in real life.[5]

Those mentioned or featured in the magazine include Tyler Medeiros, Jaclyn Kenyon, Keshia Chanté, and Elise Estrada. Nina Dobrev and Lauren Collins of Degrassi: The Next Generation fame were featured in a special issue in 2007.[6] In September 2009, the magazine featured Tracy Spiridakos to promote tween comedy series Majority Rules for Canadian network Teletoon.[7]

Vervegirl magazine was sold to Family Communications Inc. as of March 2014. Youthculture Inc. (the previous publisher) continued on in the youth field creating "shift2" a digital agency working with brands on YouTube.

References

  1. ↑ "eCirc for Consumer Magazines". Audit Bureau of Circulations. Retrieved April 28, 2012.
  2. ↑ Kohl, Jesse. "Vervegirl expands reach and ad opps." Media in Canada 8 August, 2008.
  3. ↑ "Vervegirl Toronto to launch in June." Media in Canada" 7 March 2006.
  4. ↑ "Rogers and Vervegirl magazine present high school tour with Canadian singing sensation Keshia Chanté." Canada Newswire 5 March 2007.
  5. ↑ Behar, Rose. "Winners and Vervegirl dress the stars." Media in Canada 4 August 2011.
  6. ↑ Warner, Tyrone. "Behind the scenes with Degrassi girls' 'Vervegirl' cover shoot." Canada AM 30 July 2007.
  7. ↑ "Teletoon bows brand integration first." Media in Canada 28 August 2009.

http://www.torontolife.com/daily/hype/reality-bites/2012/07/17/the-avenue-reality-series-2012/

Vervegirl is the executive produce of the second season of The Avenue, a web reality show starring Gregory Gorgeous.

External links