VerticalResponse
 | |
| Subsidiary | |
| Industry | Email Marketing, Email service provider (marketing), Social Media Marketing, SaaS |
| Founded | San Francisco, California, U.S. (2001) |
| Founder | Janine Popick |
| Headquarters |
Blue Shield of California Building San Francisco, California, U.S. |
Area served | Worldwide |
Key people |
Janine Popick (Founder, CEO) |
| Parent | Deluxe |
| Website | VerticalResponse.com |
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. [1][2][3][4][5][6][7][8] VerticalResponse’s market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.[3][9][10][11][12][13][14][15]
History
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.[16][17] The company secured $1.4 million from 18 angel investors in its first four years of existence.[16] It turned its first profit in 2005.[16]
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns.[1][2][18][19][20]
In 2013, VerticalResponse was acquired by Deluxe Corporation.[21][22][23]
Awards
- About.com 2012 Reader's Choice Award Winner: Best Email Marketing Service[24]
- Ranked #66 on the 2011 San Francisco Business Times Fast 100 List of Fastest-Growing Private Companies[25]
- Ranked #343 Fastest Growing Company in North America on Deloitte's 2011 Technology Fast 500[26]
- 2011 U.S. Chamber of Commerce Small Business Blue Ribbon Award[27]
- 2010 San Francisco Chamber of Commerce "Ebbies" Award for Emerging Growth[28]
See also
- Email Marketing
- Social Media Marketing
External links
References
- ↑ 1.0 1.1 "The Daily Start-Up: Facebook Plays Matchmaker In Salesforce-Rypple Deal". The Wall Street Journal. Retrieved August 2, 2013.
- ↑ 2.0 2.1 Courtney Rubin. "VerticalResponse Acquires Roost". Inc. Retrieved August 6, 2013.
- ↑ 3.0 3.1 "Six ways to create buzz for your brand on Pinterest". Miami Herald. Retrieved August 5, 2013.
- ↑ Geri Stengel (December 5, 2012). "Outsourcing Customer Service May Be Penny Wise and Pound Foolish". Forbes. Retrieved August 6, 2013.
- ↑ Jennifer Hoyt Cummings (July 13, 2012). "Your Practice: Five questions to test your disaster plan". Reuters. Retrieved August 4, 2013.
- ↑ Graham, Jefferson (February 9, 2009). "E-mail professionals help get the word out". USA Today. Retrieved August 1, 2013.
- ↑ Patrick Hoge. "VerticalResponse sold for $27 million". San Francisco Business Times. Retrieved August 7, 2013.
- ↑ Jake Anderson. "Deluxe Corp. Buys Mktg. Firm For $27M As Profits Rise". Twin Cities Business. Retrieved July 30, 2013.
- ↑ "Get Started: Small biz jobs; social networking". Yahoo! Small Business Advisor. Retrieved August 5, 2013.
- ↑ Lasker, Zephrin (March 27, 2012). "How the Advertising Industry Can Help America". Forbes. Retrieved August 2, 2013.
- ↑ Carol Tice. "Small Businesses Don't Have Time for Social Media -- and Don't Track Results". Forbes. Retrieved August 3, 2013.
- ↑ "Small businesses spending more time and money on social media (infographic)". Tech Journal. Retrieved August 6, 2013.
- ↑ Steve McKee. "How to Run an Effective Social Media Program". Bloomberg. Retrieved August 7, 2013.
- ↑ Steve Woods. "Blogging Your Small Business to Success". Technorati. Retrieved August 4, 2013.
- ↑ Anita Ferrer. "Nonprofits Raise the Social Networking Bar". Associations Now. Retrieved August 3, 2013.
- ↑ 16.0 16.1 16.2 Elizabeth Browne. "Vertical Response rises to the top". San Francisco Business Times. Retrieved August 7, 2013.
- ↑ "Janine Popick". Huffington Post. Retrieved August 5, 2013.
- ↑ Robin Wauters. "VerticalResponse Buys Social Media Marketing Technology Startup Roost". Tech Crunch. Retrieved August 5, 2013.
- ↑ Courtney Rubin. "VerticalResponse Acquires Roost". Inc. Retrieved August 4, 2013.
- ↑ Anita Campbell. "VerticalResponse Email Marketing Company Acquired by Deluxe". Small Business Trends. Retrieved August 6, 2013.
- ↑ Matt McGee. "Deluxe Buys Vertical Response For $27 Million". Marketing Land. Retrieved August 2, 2013.
- ↑ "VerticalResponse sold for $27 million". San Francisco Business Times. Retrieved August 7, 2013.
- ↑ Pace Lattin. "Vertical Response Bought by Deluxe Corp". Performance Marketing Insider. Retrieved August 2, 2013.
- ↑ "Online Business Awards - 2012 About.com Readers' Choice Awards". About.com. Retrieved August 8, 2013.
- ↑ "Fast 100 Show All the Ways to Grow". San Francisco Business Times. Retrieved August 2, 2013.
- ↑ "Deloitte Fast 500 Rankings 2011". Deloitte. Retrieved August 1, 2013.
- ↑ "Bay Area companies named US Chamber award winners". Silicon Valley Business Journal. Retrieved August 3, 2013.
- ↑ "Award Winners". SFChamber.com. Retrieved August 6, 2013.