Vanity label

A vanity label (see related topic on vanity press) is an informal name given sometimes to a record label founded as a wholly or partially owned subsidiary of another, larger and better established (at least at the time of the vanity label's founding) record label, where the subsidiary label is (at least nominally) controlled by a successful recording artist, designed to allow this artist to release music by other artists they admire. The parent label handles the production and distribution and funding of the vanity label, but the album is usually released with the vanity label brand name prominent. Usually, the artist/head of the vanity label is signed to the parent label, and this artist's own recordings will be released under the vanity label's brand name. Creating a vanity label can be an attractive idea for the parent label primarily as a "perk" to keep a successful artist on the label's roster happy and a venue to bring fellow artists to the public's attention.

Prominent vanity labels

Vanity Label	Founding Artist	Founded	Notable Artists Released	Parent Label (at founding)	Status
Brother Records	The Beach Boys	1966	The Beach Boys Brian Wilson & Mike Love The Flames Stephen Kalinich	Capitol Records	active
Bizarre Records^[1]	Frank Zappa	1967	The Mothers of Invention Alice Cooper	Warner Bros. Records	re-issued on Reprise Records
Apple Records	The Beatles	1968 to 1975, revived in 1988 for Beatles CD rereleases	The Beatles John Lennon Paul McCartney/Wings George Harrison Ringo Starr Badfinger Mary Hopkin Yoko Ono David Peel Ravi Shankar John Tavener James Taylor	EMI, under the Parlophone brand in the UK and the Capitol Records brand in the US	active (2006); see also Apple Corps
Threshold Records^[1]	The Moody Blues	1969	The Moody Blues Blue Jays The Graeme Edge Band	London Records (now Decca Records)	—
Kling Klang	Kraftwerk	1970	Kraftwerk	EMI Warner Music	active
Grunt Records	Jefferson Airplane	1971	Jefferson Airplane, Jefferson Starship, Starship	RCA Records	imprint not used after 1987
Rolling Stones Records^[1]	Rolling Stones	1971	Rolling Stones	Atlantic Records (WEA) (now Warner Music Group)	albums now released by Universal Music Group
Swan Song Records^[1]	Led Zeppelin	1974-05-10	Led Zeppelin Bad Company	Atlantic Records (WEA) (now Warner Music Group)	closed (1983)
Duck Records	Eric Clapton	—	Eric Clapton	Reprise Records (WEA) (now Warner Music Group)	active
Qwest Records	Quincy Jones	1980	New Order (in the US) Frank Sinatra George Benson	A&M Records Warner Bros. Records	active (2007)
Es Paranza Records	Robert Plant	1983	Robert Plant	Atlantic Records (WEA) (now Warner Music Group)	—
Respond Records	Paul Weller	1983	Tracie Young The Questions A Craze Vaughn Toulouse	Polydor Records	Closed 1986
Numa Records	Gary Numan	1984	Gary Numan Paul Gardiner	Pinnacle Records	closed (1995)
Paisley Park Records	Prince	1986	Prince Sheila E. George Clinton	Warner Bros. Records (WEA) (now Warner Music Group)	closed (1994)
UZI Suicide	Guns N' Roses	1987	Guns N' Roses Hanoi Rocks	Geffen	inactive; owned by Geffen
Maverick Records	Madonna	1992	Madonna Alanis Morissette Deftones The Prodigy (in the US) Michelle Branch Mest Story of the Year The Rentals Tantric Candlebox Erasure	Warner Bros. Records	inactive (managed by Warner Bros. Records since 2006)
Nothing Records	Trent Reznor	1992	Nine Inch Nails Marilyn Manson 12 Rounds Pop Will Eat Itself The The	Universal Music Group under Interscope Records	defunct as of 2004. Reznor has now formed a similar label, The Null Corporation
Grand Royal	Beastie Boys	1992	Beastie Boys Bis At the Drive-In Jimmy Eat World Atari Teenage Riot Sean Lennon Luscious Jackson Bran Van 3000	Capitol Records	dissolved in 2001. Back catalogue distributed by GR2 Records, created when a group of fans purchased Grand Royal's assets.
Peak Records	Russ Freeman	1994	David Benoit Eric Marienthal The Rippingtons Russ Freeman	Concord Music Group	active (2007)
Moonfog Productions	Satyricon	1994	Darkthrone, Satyricon, DHG, Khold	Tatra Records	active (2009)
SYUN	Susumu Hirasawa	1994	Syun P-MODEL Phnonpenh MODEL Pre P-MODEL Tadahiko Yokogawa Shifukudan Fukō Project PEVO Teruo Nakano	DIW	inactive since 1996
Roswell Records	Dave Grohl	1995	Foo Fighters Probot	originally Capitol Records, then RCA Records (Foo Fighters) Southern Lord Records (Probot)	active (2012)
genre b.goode	TISM	1995	TISM	Shock Records	inactive since 2004, revived in 2010 for the re-recording of Shut Up – The Footy's On The Radio
Palace Records	Will Oldham	1996	Bonnie 'Prince' Billy Will Oldham Papa M Matt Sweeney	Drag City	active (2007)
TESLAKITE	Susumu Hirasawa	1996	Susumu Hirasawa P-MODEL Wataru Kamiryo KAKU P-MODEL Mandrake Susumu Hirasawa + InhVmaN	Nippon Columbia (1996-1998) MAGNET Records (1999) Chaos Union (2000–present)	active (2012)
Melankolic Records	Massive Attack	September 1996	Alpha Horace Andy Craig Armstrong Day One Lewis Parker Sunna	Virgin Records	active (2007)
Aftermath Entertainment	Dr. Dre	1996	Eminem Game 50 Cent Cashis Busta Rhymes Slim da Mobster Hayes Kendrick Lamar	Universal Music Group under Interscope Records	active (2008)
Vapor Records	Neil Young	1996	Neil Young Jonathan Richman Tegan and Sara Los Abandoned Spoon Acetone	originally Sanctuary Records, then Universal Music	active (2007)
Hellcat Records	Tim Armstrong	1997	Rancid Joe Strummer & The Mescaleros Transplants The Slackers Dropkick Murphys The Distillers	Epitaph Records	active (2007)
Adeline Records	Billie Joe Armstrong	1997	Green Day AFI The Living End Jesse Malin	Warner Music Group	active (2007)
Elementree Records^[2]	Korn	1997	Videodrone Orgy Deadsy	Epic Records	dissolved after Korn's departure from Epic
ATO Records^[2]	Dave Matthews	1997	Ben Kweller David Gray My Morning Jacket Crowded House Gov't Mule Gomez	Sony BMG	active (2007)
Mötley Records	Mötley Crüe	1997	Mötley Crüe	Hip-O Records (former), Warner Music Group (current)	active
Tool Dissectional	Tool	1999	Tool	Volcano Entertainment/Zomba	active
Way Moby	"Weird Al" Yankovic	1999	"Weird Al" Yankovic	Volcano Entertainment/Zomba	active
Third Man Records	Jack White	1999	White Stripes The Raconteurs The Muldoons The Dead Weather	V2 Records, then Warner Brothers	active (2007)
E Works	Eels	2000	Eels	DreamWorks	active
Big Brother Recordings	Oasis	2000	Oasis Happy Mondays	Sony BMG	active
Honest Jon's	Damon Albarn	2000	The Good, the Bad & the Queen The Ailerons Blur	Parlophone	active (2007)
Shady Records	Eminem	2000	Eminem D12 Obie Trice 50 Cent Cashis Slim da Mobster Slaughterhouse Yelawolf	Universal Music Group	active
Flawless Records^[2]	Fred Durst	2000	Puddle of Mudd She Wants Revenge Big Dumb Face	Universal Music Group under Geffen Records	active (2007)
Serjical Strike Records	Serj Tankian	2001	Axis of Justice Bad Acid Trip Buckethead Death by Stereo Fair to Midland Kittens for Christian Serart Serj Tankian	Universal Music Group under The Universal Motown/Universal Republic Group	active (2009)
UTP Records	Juvenile	2001	Juvenile Young Buck (until 2002) 2 Pistols Partners-N-Crime	Warner Music Group	active
1st & 15th Entertainment	Lupe Fiasco	2001	Lupe Fiasco Sarah Green Pooh Bear a.k.a. MDMA	Warner Music Group under Atlantic Records	active (2012)
US Records	Usher	2002	One Chance Rico Love Ryon Lovett Justin Bieber	J Records	active (2007)
Idlewild Records	They Might Be Giants	2002	They Might Be Giants	none	active (2007)
Brushfire Records	Jack Johnson	2002	Jack Johnson Matt Costa G. Love & Special Sauce Rogue Wave Animal Liberation Orchestra	Universal Music Group under Universal Republic	active (2007)
Grand Hustle Records	T.I.	2003	T.I. Young Dro B.o.B DJ Drama Big Kuntry King Iggy Azalea 8Ball & MJG	Warner Music Group under Atlantic Records	active (2010)
Jaded Records	Jay Sean	2003	Jay Sean	Cash Money Records	active
Attack Records	Morrissey	2003	Morrissey Nancy Sinatra Damien Dempsey Jobriath James Maker Kristeen Young Remma	Sanctuary Records	active (2005)
G.O.O.D. Music	Kanye West	2004	Common Kid Cudi Pusha T Cyhi Tha Prynce Big Sean Mr Hudson John Legend Mos Def Consequence	Sony Music Entertainment/Atlantic Recording Corporation	Active (since 2005)
Machine Shop Records	Mike Shinoda and Brad Delson of Linkin Park	2004	Linkin Park Fort Minor Skylar Grey Alexa Ray Joel Army of Anyone	Warner Bros. Records	active (2012)
Heiress Records	Paris Hilton	2004	Paris Hilton	Warner Bros. Records	inactive
DC Flag Records	Joel and Benji Madden of Good Charlotte	2004	Hazen Street Lola Ray MC Chris	Epic Records	active
Knockout Entertainment	Ray J	2005	Ray J Brandy Shorty Mack Willie Norwood Michael Copon TKO	E1 Music	active (2008)
Decaydance Records^[2]	Pete Wentz	2005	Fall Out Boy Gym Class Heroes Four Year Strong Panic at the Disco The Academy Is... Cobra Starship Lifetime The Cab The Hush Sound	Warner Music Group under Fueled By Ramen	active (2009)
Big Orange Clown Records	Shawn Crahan	2005	Gizmachi	Sanctuary Records	active (2008)
Raybaw Records	Big & Rich	2005	James Otto Cowboy Troy	Warner Bros. Nashville	dissolved in 2008
Liberty & Lament Records	Lucero	2005	Lucero	Warner Bros.	active (2007)
Young Money Entertainment	Lil Wayne Mack Maine	2005	Lil Wayne Nicki Minaj Drake Mack Maine Tyga Gudda Gudda Jae Millz Christina Milian Lil Chuckee Lil Twist T Streets Short Dawg Cory Gunz Shanell aka SnL Porcelain Black	Cash Money Records	Active
Helium-3	Muse	2006	Muse	Warner Bros.	active (2007)
Born & Bred Records	Dropkick Murphys	2007	Dropkick Murphys	Warner Bros.	active (2007)
Ragged Flag	The Prodigy	2007	The Prodigy	Cooking Vinyl	inactive
Sergeant Records	Douglas Vale	2007	Douglas Vale Tyler Hilton Kejsi Tola Sunrise Avenue Macklemore Pharoahe Monch	Warner Music Group	Active (since 2008)
Tennman Records	Justin Timberlake	2007	Esmée Denters	Interscope Records	Active (since 2007)
RBMG	Usher	2008	Justin Bieber	Island Def Jam Music Group	active (2013)
1017 Brick Squad	Gucci Mane	2008	Waka Flocka Flame OJ Da Juiceman Frenchie Wooh Da Kid Slim Dunkin	Warner Bros.	active (2009)
Take Me to the Hospital	The Prodigy	2008	The Prodigy	Cooking Vinyl	active
Tass Radio Records	T-Beats and Unkgeta	2008	T-Beats Unkgeta AmphetamineThaEmcee	Universal Music Group under Interscope Records	Active
N.E.E.T. Recordings	M.I.A.	2008	Nguzunguzu Sleigh Bells Rye Rye	XL Recordings, Interscope Records	active
Search & Destroy	Fightstar	Late 2008/Early 2009	Fightstar	Gut Records	active (2009)
Roc Nation	Jay-Z	2009	Jay-Z J.Cole Wale Melanie Fiona Jay Electronica Rita Ora	Sony Music Entertainment/Atlantic Recording Corporation	Active (since 2009)
Ticker Tape	Radiohead	2011	Radiohead	XL Recordings	active
222 Records	Adam Levine	2012	Matthew Morrison Diego Boneta Tony Lucca	Independent	active
Little Will-E Records	Ronnie Dunn	2013	Ronnie Dunn	Independent	active
Metamorphosis Records ^[3]	Katy Perry	2014	Ferras	Capitol Records	inactive
Nash Icon Music	Scott Borchetta	2014	Reba McEntire Ronnie Dunn Martina McBride	Big Machine Records	active
Axtone Records	Axwell	2005	Axwell Thomas Gold Hard Rock Sofa NEW_ID	Universal Music Group	active

References

"Vanity labels: good business or an ego boost?" New York Times, 5/10/92