VIVmag
VIVmag is the first exclusively digital, interactive women's lifestyle magazine. Launched in 2006 and backed by Canadian industrialist David Harrison Gilmour (the founder of FIJI Water LLC), the bimonthly magazine is distributed by Zinio Systems, Inc. There is no print version. The paperless title can be viewed in most browsers or downloaded to your computer and read via the Zinio Reader.
Editor in chief Anne M. Russell is the former editor of Shape magazine and, like Shape, VIVmag offers service journalism in areas of fashion, beauty and nutrition, in addition to overall fitness and health. VIVmag, however, targets a slightly older (35+), more upscale demographic.