Uyyala Jampala

Uyyala Jampala
Directed by	Virinchi
Produced by	Akkineni Nagarjuna Ram Mohan P Daggubati Suresh Babu[1]
Written by	Virinchi Varma Ram Mohan P
Starring	Avika Gor Raj Tarun
Music by	Sunny M.R.
Cinematography	Vishwa D.B.
Edited by	Marthand K. Venkatesh
Production company	Annapurna Studios
Distributed by	Annapurna Studios
Release dates	25 December 2013 (2013-12-25) (India) 23 January 2014 (2014-01-23) (United States)
Running time	124 minutes
Country	India
Language	Telugu
Budget	2 crore (US$320,000) 8 million (US$130,000)(production cost)[2]
Box office	16.25 crore (US$2.6 million)(two weeks)[3]

Uyyala Jampala is a 2013 Telugu film directed by Virinchi Varma. The film is presented by D Suresh Babu and is produced by Ram Mohan P, Akkineni Nagarjuna under Sunshine Cinema in association with Annapurna Studios and stars Avika Gor and Raj Tarun in lead roles. The soundtrack is composed by Sunny M.R. It was released on 25 December 2013. The film opened to highly positive reviews and turned as good romantic family entertainer.

Plot

The whole film is narrated by the protagonist of the film Soori (Raj Tarun) who is running back to confess his love to his cousin Umadevi (Avika Gor). Soori and Umadevi quarrel since their childhood which starts from the time of the latter's birth itself. Umadevi is the daughter of Rangaraju (Ravi Varma), the younger brother of Soori's mother. Rangaraju, his family and his parents live in a mansion while Soori and his widowed mother (Anita Chowdary) live in a small house exactly beside the mansion in a modernized yet naturally scenic village called Konavaram. Soori deals in the business of cock-shit which is required for those who maintain fish ponds nearby the village. He has two friends Kodanda (Alluri Hanuma), a person nearly equal to a Google search engine when it comes to the day-to-day advances in Technology and day-to-day affairs in the Village and Vasu (Peela Gangadhar), a gullible person who always has a "Be positive" attitude in all the cases. Added to this, a local belle Sunitha (Punarnavi Bhupalam) is infatuated to Soori and she happens to be Umadevi's close friend. In order to tease Umadevi, Soori flirts Sunitha everyday and gets on Umadevi's nerves. Meanwhile Umadevi too falls in love with a techie Parthu (Shashank Srivatsavaya).

When Soori observes her neglecting him and Sunitha and roaming around, he gets a suspicion and along with Vasu, he follows Umadevi one day and finds her in the company of Parthu. When Vasu and Soori follow him on their bike, they come to know that Parthu is a mechanic who works in the nearby town's Hero Motorcorp outlet. Soori calls Parthu and tells him that he wants to purchase the bike Parthu uses. After a test drive, Parthu is damaged severely as Soori trashes him. Later a wounded Parthu asks Umadevi to elope with him as Parthu's father is trying to arrange a marriage for him. When Umadevi expresses her fear, Parthu threatens her that he would die by swallowing sleeping tablets if she doesn't elope with him and she agrees. After packing her dresses, gifts presented by Parthu and her ornaments, Umadevi escapes from her house that night and boards a bus along with Parthu. Rangaraju creates havoc in his house and Soori finds out with the help of Sunitha that Umadevi is in Tuni, a major town in East Godavari District. Immediately, Parthu and Umadevi get down from the bus and ther Parthu's friends try to kidnap her while Parthu tries to snatch her ornaments. Soori comes there along with Kodanda and Vasu. After Umadevi comes to know the truth, she thrashes Parthu with a strong wooden stick and on the way to her return, she blames Soori for all the happenings.

Soori too feels the allegations are correct as Umadevi was disturbed by him when he flirted Sunitha and Parthu's entry at this time made her fall in love with him. When Soori and Umadevi reach home, Rangaraju tries to beat her and Soori intervenes. But when Soori is not there, Rangaraju slaps Umadevi and starts beating her. After listening to the sounds, Soori enters the room and stops Rangaraju. Soori's mother takes Umadevi to her house in order to ensure her safety and to calm down Rangaraju's frustration. During her stay in Soori's house, Umadevi starts loving Soori and Soori too loved her which he never felt that he was in love with her. Rangaraju decides to conduct the marriage of Umadevi with Bujji, who is known for his devilish and sadistic mother. On the request of Umadevi, Soori and Vasu go to Bujji's house and speak all nonsense regarding Umadevi and Rangaraju which finally leads to cancellation of marriage. Ranagarju comes to know this and blames Soori that he is aiming to grab his wealth by marrying Umadevi. Soori in turn challenges that he will find a good bridegroom for Umadevi.

After much scrutiny and with the help of Kodanda, Soori tracks down his old friend Murali (Kireeti Damaraju), a NRI staying in US who was a good friend of Umadevi. He somehow manages to bring Murali to Konavaram and there Murali accepts the marriage as he was in love with Umadevi since their childhood. Rangaraju is a happy man and apologizes to Soori and asks him to help him in conducting the marriage. Soori's mother later scolds Soori that he would definitely miss Umadevi once the marriage is done and when Umadevi goes to US. After a string of incidents which strain Soori mentally about his relation with Umadevi, he is requested by Umadevi not to attend her marriage just the night before the event which leaves Soori devastated. He keeps his word and doesn't turns up at the wedding but when his heart says that he is in love with her, he runs back to stop the marriage only to see Umadevi running towards him. She tells that the marriage is halted as she gave Murali sleeping tablets which he consumes without his knowledge and faints. Since all were busy in waking him up, she ran away. At this point Soori proposes her and she accepts his proposal. Though Murali was sad after gaining his consciousness, though Rangaraju was not happy initially, the marriage of Soori and Umadevi is conducted with the consent of all.

Cast

• Avika Gor as Uma Devi
• Raj Tarun as Soori
• Punarnavi Bhupalam as Sunitha
• Ravi Varma as Rangaraju,
• Peela Gangadhar as Vasu
• Kireeti Damaraju as Murali
• Alluri Hanuma as Kodanda
• Shashank Srivatsavaya as Parthu

Production

Development

The movie shooting was done in 2013. It is produced by Ashta Chamma fame, Ram Mohan P. He joined hands with D Suresh Babu and Akkineni Nagarjuna in producing the film and marketing it. Virinchi Varma is making his debut as director with this film. Sunny M.R. has done music for Swamy Ra Ra, and this is his second movie as Music Composer. The movie is placed in village backdrop and shot in villages in Coastal Andhra Pradesh. Editing is done by Marthand K. Venkatesh, art direction by Magadheera fame S Ravinder and cinematography by Vishwa D.B.

Casting

Main Male lead role is done by Raj Tarun. This is his debut film. Raj Tarun started his career with making short films with M.R productions and Nine productions and was much popularized by short films like Blind date, Sambar Idly, Approach, Proposal and Two Side Love. He is an engineering student from Visakhapatnam has acted in 52 short films and dreamed of becoming a director.^[4] But the makers of this film were adamant on casting him in the lead role. Female lead role is done by Avika Gor. This is her debut film in Tollywood. She is very famous with a television serial Balika Vadhu (Chinnari Pellikuthuru in Telugu). She was called for auditions for this movie, and she got selected as makers thought that she was apt for the role in her age and appearance.

Release

Central board of Film Certification (CBFC), Andhra Pradesh gave clean U censor certificate to the movie. The film was released in theatres on 25 December 2013 as Christmas Release. Close to one month of its release in India, the movie was released in US on 23 Jan 2014 in all the major locations.^[5] Uyyala Jampala was released in 400 theaters in AP on the Christmas Day but the screen count increased by 200 theaters by its first weekend due its completely positive talk of the film.

Critical reception

The film received positive reviews from critics and audiences. The Times of India stated "It's a simple good natured love story without the usual frills - over the top romantic numbers, melodrama or smart Alec style philisophising about the nature of love or fidelity."^[6] Deccan Chronicle rated Uyyala Jampala with three stars stating it as an earnest love story without unnecessary embellishments.^[7] 123telugu.com rated the film 3.25/5 and stated "Uyyala Jampala is a small and cute little romantic film that will make you smile at the end."^[8] Oneindia.in stated that Uyyala Jampala is a delightful rural love tale, which is high on entertainment quotient. Raj and Avika's cute performances are the main attractions in the film. Virinchi Varma's unique screenplay and dialogues, Sunny MR's melodious music and impressive background score and Vishwa DB's beautiful picturisation are other highlights of the film. The dragging first half and abrupt climax are its big drawbacks.^[9] Idlebrain.com stated "Plus points of the film are freshness, casting, performances, entertainment, direction and sensibility. Uyyala Jampala is a sweet love story and a family entertainer. You may watch it." by giving a positive rating of 3.25^[10]

Box office

The movie minted 10 crore (US$1.6 million) in its first week in Andhra Pradesh, thus been declared as a hit by audience. As of 19 January, Uyyala Jampala has grossed over 16 crores and 3.2 million of tickets were sold, as per idlebrain.com trade report^[11] The film was reportedly made under a budget of 2 crore (US$320,000) and collected 16.25 crore (US$2.6 million) in AP and Still running successfully with the houseful collections around the state. The film is expected to collect 20 crore (US$3.2 million) ^[12]

Satellite rights

This movie Satellite rights has been sold to Maa TV

Soundtrack

Sunny M.R. composed the soundtrack of the film. In March 2013, he was contacted by the film's producer Ram Mohan asking him whether he would be interested in a film that is set in the coastal side of Andhra Pradesh. However, he was busy in scoring the background score of Swamy Ra Ra then and could not answer to them for two months but he realized that he was late and scored a tune for the film and sent its copy to Ram and Virinchi. The tune which he sent out was Nijanga Idi Nenena. For vocals, he selected Harshika in Hyderabad who was an old friend working as a teacher in St Francis and he used his own voice in the last bit which was the original humming.^[13]

The song Lapak Lapak, according to Sunny M.R., was the most challenging song for him since the dialogues were lyrics and he has to compose a tune based on the dialogues. While Harshika sang for the main lead, Deepu sang for the boy and Bindu for the second female lead. Mana Bandham was recorded after 2-3 tunes being rejected by Virinchi. Vallabh Srinivas wrote the lyrics in 30 minutes in a recording studio after watching the montage visuals sent from Hyderabad and the song was recorded then. Sunny himself sang the song. The Hindi version of that song named Dher Tak Chala was written by Ashish Pandit and was sung by Arijit Singh as the makers felt that he should sing at least one song in the album and they felt that it will be like a breath of fresh air to include a Hindi song in a Telugu album. The title song of the film Uyyalaina Jampalaina was the last one to be composed. It replaced the song Nijanga Idi Nenena which was supposed to be the main song in the film. Associate director Naveen Nayak recommended Anudeep to sing the song and Harshika sang for the female lead.^[13]

The audio launch of the film held in Hyderabad on 15 December 2013 and the soundtrack was released on the same day on Aditya Music label.^[14]

References

External links

• Uyyala Jampala at the Internet Movie Database