Unilever Philippines

Unilever Philippines, Inc. is the Philippine subsidiary of Anglo-Dutch multinational company, Unilever. It is based in Paco, Manila. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 14 billion pesos. It employs over 1,000 people nationally.

Aside from Unilever Philippines, other Unilever subsidiaries in the country include Unilever RFM Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company (Unilever Bestfoods).

Unilever Philippines serves as part of Unilever Group N.V./plc to produce manufacture and supervise Unilever brands (like Surf, Close-Up, Clear, among others) to the Philippine market. To maintain the needs of mass production of most of the Unilever brands & products, they are also importing Unilever products from some neighboring countries like Malaysia, Indonesia, Vietnam, and so on. Despite being based in Manila, its competitors, the Philippine subsidiaries of Procter & Gamble and Nestlé are based in Makati.

History

Unilever Philippines, Inc. was established in the year 1927. Known until 1993 as Philippine Refining Company (PRC), Unilever Philippines started as an oil milling business which at its peak produced nearly 100,000 tons of coconut oil annually.

The company has been a leader in introducing new technologies into the country since the early days of its existence - margarine production in the 1930s, non-soap detergents, shampoos and toothpaste in the 1960s and 1970s and sulphonation technology and cogeneration power plant in the 1980s. The nineties has seen the company focusing on several improvements in the Environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines.

Socioeconomic involvement

Unilever works closely with other NGO's to protect and improve the environment. In year 2000, the company received recognition for its environment management systems with an ISO 14001 accreditation. The company has adopted the Total Quality approach during the last ten years and was the first in our industry to receive the ISO 9002 accreditation in 1994.

Logo

In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., composed to created a triangle shape, with gold and platinum icon, this brand was developed as "Paglilingkod namin sa inyo".

Unilever changed the format in 1997, where it creates a U shape, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.

The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy Wolff Olins. It is composed of 25 icons woven together to create a U shape, with each icon representing one of the company's sub-brands or its corporate values. The brand identity was developed around the idea of "adding vitality to life."

Marketing

Between early 1997 and mid-2007, each TV commercial of any Unilever brand it says at the end of commercial (with logo and voice over plus moments of silence, especially when it's on blue color on a white background): "From Unilever." Because the logo then was changed in 1997 after the Unilever-PRC logo. The word "from Unilever" came from 1998.

External links

• Official website