Unica Corporation
| IBM Subsidiary | |
| Industry | Enterprise Marketing Management (EMM) |
| Founded | 1992 by Yuchun Lee, Ruby Kennedy and David Cheung |
| Headquarters | Waltham, MA |
Key people |
Yuchun Lee, CEO Kevin Shone, CFO |
| Products |
Unica Campaign Unica CustomerInsight Unica Detect Unica Interact Unica Leads Unica Marketing Operations Unica NetInsight Unica NetTracker Unica PredictiveInsight |
| Website | http://www.unica.com |
Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.
When purchased by IBM, Unica was managed by Yuchun Lee and Kevin Shone and had 500 employees.
History
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.
Customers
Unica has a wide variety of customers ranging from the American Cancer Society to Yale University. Other well-known companies include:
- Disney
- Verizon
- Coca-Cola
- Ford Motor Company
- General Motors
- GEICO Direct
- HBO
- Hewlett Packard
- Boots UK
Unica has 1,500 organizations for its customers spanning six continents and 30 different countries, including Australia, Benelux, France, Germany, India, Singapore, Spain, United States, and the United Kingdom.