Twin Peaks (restaurant chain)

Twin Peaks
Private
Industry Restaurant franchise
Founded Lewisville, Texas, United States (2005)
Headquarters Addison, Texas, United States
Number of locations
 61[1]
Area served
 United States
Products Southwest food, American food, alcohol, beer
Services Food and beverage
Parent Front Burner Restaurants, LP.
Slogan “Eats. Drinks. Scenic Views.”
Website twinpeaksrestaurant.com

Twin Peaks is a chain of sports bars and restaurants (colloquially referred to as breastaurants[2]) based in Dallas, Texas.[3] The chain is known for having its waitresses dress in revealing uniforms that consist of cleavage- and midriff-revealing red plaid (or sometimes black bikini) tops, as well as khaki short shorts.[4] At other times, waitresses wear revealing seasonal or themed outfits.[5] Restaurants are decorated in the theme of a wilderness lodge and serve a mix of American, Southwest and Southern cuisines as well as alcohol.[6] The chain's slogan is "Eats. Drinks. Scenic Views."[7]

History

Twin Peaks waitress wearing official red plaid uniform
Twin Peaks waitress wearing special event uniform

Twin Peaks was founded in 2005 by Randy Dewitt and Scott Gordon in Lewisville, Texas.[3][4] Dewitt, who had previously helped Brinker International develop Rockfish Seafood, noted a thriving sports-bar market and decided to create a chain with a mountain-lodge motif and attractive servers.[4] According to analysts, 'breastaurant' chains have been growing at a rate of 30-40% per year, while the general restaurant industry as a whole has only grown about 3-5% annually.[8] Twin Peaks has subsequently expanded to 38 locations across 17 states in the USA as of August 2013.[9] Most locations are in Texas, with others the American Southwest, Midwest and South.[10] Twin Peaks has a mix of franchised and corporate-owned restaurants.[4]

Awards

Twin Peaks won a 2010 Hot Concept award from Nation's Restaurant News.[4] In 2011, Twin Peaks was named "Franchisee of the Year" by the International Franchise Association at their annual conference in Washington, DC.[11]

Lawsuits

In 2009, the parent company of Twin Peaks sued a competitor in a Texas Federal Court. The plaintiffs alleged their competitor planned to open a chain of competing "breastaurants" named "Northern Exposure" which used waitress uniforms similar to those of Twin Peaks.[12]

In 2011, a number of former Hooters executives (including former CEO Coby Brooks) left Hooters to start a Twin Peaks franchise group. Hooters then filed suit against Twin Peaks and alleged the former Hooters executives had stolen Hooters trade secrets and management documents as part of their move to Twin Peaks.[7][12]

References

  1. ↑ http://finance.yahoo.com/news/racy-breastaurant-fastest-growing-food-143448488.html
  2. ↑ Associated Press (24 June 2012). "Breastaurant Boom: Hooters-style eateries experience a mini-boom". FoxNews.com (New York). Retrieved 21 August 2012.
  3. ↑ 3.0 3.1 Rucker, LaReeca (24 June 2012). "4 Twin Peaks eateries set to offer 'hearty man fuel'". Hattiesburg American (Hattiesburg, MS: Gannett Company). Retrieved 21 August 2012.
  4. ↑ 4.0 4.1 4.2 4.3 4.4 Ruggless, Ron (9 August 2010). "Texas 'breastaurant' concept lures guests with cold beer, hot food and showy staff". Nation's Restaurant News (Penton Media). Retrieved 21 August 2012.
  5. ↑ Calendar of Twin Peaks special events
  6. ↑ Twin Peaks menu
  7. ↑ 7.0 7.1 Quirk, Mary Beth (3 October 2011). "Hooters Sues Twin Peaks Restaurant In Breastacular Battle". The Consumerist. Retrieved 21 August 2012.
  8. ↑
  9. ↑ PR Newswire (1 Aug 2013). "Twin Peaks chain plans expansion in Southwest Florida". Market Watch (Dallas: marketwatch.com). Retrieved 5 March 2014.
  10. ↑ Twin Peaks locations
  11. ↑ "Houston Restaurant Franchise Group Named Twin Peaks Franchisee Of The Year.". FranchiseWorks.com. 21 September 2011. Retrieved 21 August 2012.
  12. ↑ 12.0 12.1 Jamieson, Dave (30 September 2011). "Hooters Lawsuit Claims Rival Restaurant Stole "Trade Secrets"". Huff Post Business (New York: The Huffington Post). Retrieved 21 August 2012.

External links