Trump: The Art of the Deal
 | |
| Author |
Donald Trump Tony Schwartz |
|---|---|
| Country | USA |
| Language | English |
| Genre | Business |
| Publisher | Warner Books |
Publication date | November 1, 1987 |
| Media type | Hardback and paperback |
| Pages | 372 |
| ISBN | 978-0446353250 |
Trump: The Art of the Deal is a 1987 book by business magnate Donald Trump, that is part memoir and part a business advice book. It reached #1 on the New York Times Bestseller list and held a position in the list for 51 weeks, during which time it sold about 1 million hardcover copies.[1]
It was the first book by Donald Trump.[2] Trump was persuaded to write the book (with a ghostwriter) by Conde Nast owner Si Newhouse after the May 1984 issue of the Newhouse magazine GQ sold well, in which Donald appeared on the cover in a story about "Success".[1][3] The book was co-written by journalist Tony Schwartz and published on November 1, 1987 by Warner Books.
The book was published only several years prior to Trump's financial decline in 1991.[4] Trump's self-promotion, best-selling book and media celebrity status led one commentator to call him "a poster-child for the 'Greed is Good' 1980s".[5] The phrase "Greed is Good" was from the movie Wall Street which was released about 1 month after The Art of the Deal.
Synopsis
In the book, Trump writes about his childhood, his work in Brooklyn prior to moving to Manhattan and building The Trump Organization out of his studio apartment, developing the Hyatt Hotels and Trump Tower, renovating Wollman Rink, and other projects.[6]
The book also contains an 11-step formula for business success inspired by Norman Vincent Peale's The Power of Positive Thinking.[1] The steps include #1 "Think Big", #7 "Get the Word Out", #10 "Contain the Costs".[1]
References
- ↑ 1.0 1.1 1.2 1.3 Timothy L. O'Brien (2005). TrumpNation: The Art of Being The Donald. Grand Central Publishing. p. 69-70. Retrieved November 20, 2014.
- ↑ Ralph Novak (February 29, 1988). "Picks and Pans Review: Trump: the Art of the Deal". People. Retrieved November 21, 2014.
- ↑ GQ. May 1984. Success Issue. Donald Trump, Sandra Bernhard, Bobby Short.
- ↑ John Tierney (March 6, 1991). "'Art of the Deal,' Scaled-Back Edition". New York Times. Retrieved November 21, 2014.
- ↑ James Brian McPherson (2006). Journalism at the End of the American Century, 1965-present. Greenwood Publishing Group. p. 101. Retrieved November 23, 2014.
- ↑ Trump: The Art of the Deal Paperback