True (Avicii album)

True
Studio album by Avicii
Released 13 September 2013
Length 48:37
Label
Producer
Avicii chronology

True
(2013)		 Stories
(2015)
Singles from True
  1. "Wake Me Up"
    Released: 17 June 2013
  2. "You Make Me"
    Released: 30 August 2013
  3. "Hey Brother"
    Released: 9 October 2013
  4. "Addicted to You"
    Released: 27 November 2013
  5. "Lay Me Down"
    Released: 21 April 2014

True is the debut studio album by Swedish DJ Avicii. It was released on 13 September 2013 through PRMD Music and Universal Island. True features collaborations with Adam Lambert, Audra Mae, Salem Al Fakir, Dan Tyminski, and Aloe Blacc. Guitarists Nile Rodgers and Mike Einziger (lead guitar of Incubus) appear on Wake Me Up and Lay Me Down. Avicii said that sonically, the album would move away from his electronic dance and house music sound on previous records, by incorporating elements of other genres such as country music. True is preceded by the release of the Blacc-assisted "Wake Me Up!" that topped several charts around the world, and "You Make Me", which features vocals from Swedish artist Salem Al Fakir.

The album has been commercially successful, peaking within the top ten of at least ten countries. True debuted at number two in the United Kingdom during September 2013, and has subsequently re-peaked at number two in February 2014.[1][2] On 24 March 2014, Avicii released a remixed version of the album, titled True (Avicii by Avicii).

A 2-disc edition, comprising the standard 10-track "True" alongside the remix album was released featuring a brand new cover, in June 2014.[3]

Background

Swedish producer Avicii had been making music since he began remixing and producing tracks in his own bedroom at the age of 18.[4] He started life as a professional musician in 2007, and after numerous collaborations with other record producers and DJs, such as John Dahlbäck and David Guetta, Avicii reached international mainstream success with his 2011 single "Levels", which reached the top ten in over fifteen countries and topped the charts in Norway, Hungary and Sweden.[5] Subsequent releases "Silhouettes", which charted in eleven countries, and "I Could Be the One", which charted in twenty-four countries, achieved similar popularity and sales before Avicii entered the recording studio in late 2012 to record a debut studio album to follow up his mainstream success. Aloe Blacc, who features his vocals on the first single Wake Me Up was brought in contact to Avicii by Linkin Park's co-vocalist Mike Shinoda who is a good friend of Avicii.[6]

Composition

Since starting work on a studio album, Avicii has stated on multiple occasions that the material on the album will not be a replication of his earlier hits like "Levels" and "Silhouettes" but rather an experimental and more synthetic record.[7] In his own words, he wanted to bring "disruption" to the electronic dance music scene, which he described as "half stuck". Speaking to music magazine Billboard about the new album, Avicii said in response to an earlier conflict at the Ultra Music Festival that he wanted to "bring 15 minutes of something fresh to break [Ultra] up." In context to the listener's reactions to the heavy bluegrass and country music influences, he additionally stated, "We knew people would be provoked". He further explained that TRUE “is about me being true to my sound but also to my own influences and musical preferences. For me it will be successful if it resonates with people – no matter how many. It's what I stand for, so whoever loves it loves what I love. That's what fans are to me."[8][9]

Critical reception

Professional ratings
Review scores
Source Rating
AllMusic [10]
Digital Spy [11]
Entertainment Weekly B[12]
Hitfix B[13]
Newsday B+[14]
PopMatters (7/10)[15]
Rolling Stone [16]
Slant Magazine [17]
Spin (8/10)[18]
Sputnikmusic 2/5[19]

True received generally positive reviews. At Metacritic, which assigns a rating out of 100 to reviews from mainstream critics, the album received an average score of 69, based on seven reviews, which indicates "generally positive reviews".[20]

Philip Sherburne from Spin magazine gave the album a positive review. In his review of True, Sherburne said "Avicii inhabits his newfound country-pop shtick so naturally that you may wonder whether he somehow internalized Ralph Lauren's aesthetic, or whether 'going country' was part of the business plan all along... It may be a sprawling hodge-podge, but all this works more often than you'd expect."[18] Rolling Stone‍ '​s Caryn Ganz also gave the album a positive review, complementing the diversity of the guest musicians. In her review, Ganz said "Dan Tyminski of Union Station sings the grand Appalachian stomper "Hey Brother," and Imagine Dragons penned "Heart Upon My Sleeve." True saves room for two funky disco jams featuring banging diva vocals from Audra Mae and Adam Lambert. All of this proves that Avicii's new sound is much more than a page from Moby's Play book.[16] PopMatters's Francesca D'Arcy-Orga agreed, saying that "Avicii takes his listeners on a journey with True... it is an album that takes one type of music and moulds it into something completely different, allowing Avicii to cement himself as one of the best DJs in the world.[15]

However, David Jeffires of AllMusic gave the album a mixed-positive review, saying "country music and bluegrass keep winding their way into the album, and while it rarely smacks of a gimmick, these rustic numbers often evolve into EDM around their drum machine-introducing choruses, as if True was a remix album commission Avicii picked up while vacationing in Appalachia. In the end, it's an admirable and interesting effort where the highs offset the lows, but those with molly in hand and dancing shoes on feet should just cool their jets and get ready to sit a spell."[10] Blue Sullivan's review for Slant Magazine only awarded the album 0.5 out of five stars, saying that "Fans will likely write this off as churlish hatred of pop EDM, but there are other artists that are more than capable of arousing genuine dance-floor thrills: Deadmau5 (#5 on Forbes's list), Afrojack (#7), and Kaskade (#9) are all capable of spinning sinuously lush, sexy, and even surprising music. Morever, these artists' best material convincingly conveys something Avicii's work rarely does: a bone-deep love of this music and a palpable desire to create art their beloved EDM ancestors would be proud of."[17]

Promotion

In April 2013, Avicii released a 60-minute promotional mix of new album material on the online audio distribution platform SoundCloud. The mix featured several unreleased tracks from the album like "Wake Me Up" and songs featuring Dan Reynolds and Mac Davis, and has been played over three million times.[21] According to Billboard, the album was due for release on 17 September 2013.[8]

Ultra Music Festival

The Ultra Music Festival in Miami's Bicentennial Park, where Avicii showcased material from True.

Avicii performed at the 2013 Ultra Music Festival on March 22, 2013, revealing nearly forty minutes of new album material from True, to which he received a mixed to negative response from critics, fans and media alike. The new material, which incorporated bluegrass and country music elements, and included live performances from Aloe Blacc, backed by a banjo and kazoo, saw a negative response at the festival, whose attendees criticized the DJ for bringing the experimental material to a high-profile electronic dance music festival.[22][23] Some fans and following musicians also took to social media sites like Twitter to bash the performance.[24][25] Dubstep/electro house musician Jake Stanczak, better known as Kill the Noise, tweeted: "What are the similarities and differences between Avicii and Al Walser? Discuss."[26] Producer Tommie Sunshine tweeted: "I just listened to @Avicii's @ultramusic Festival Main Stage set; did he jump the #EDM shark?"[27]

However, fans and high profile musicians were quick to support Avicii and praise his performance at the Ultra Music Festival. Russian producer Zedd said in response to a negative comment about the performance, "I only heard a couple of those country-sounding tracks and I really liked them!"[28] Avicii's manager Ash Pournouri stated on Twitter: "So proud of @Avicii set at @ultramusic. Everyone will understand in a week. Stay calm and keep hyping the album."[29]

On 26 March, Avicii went on Facebook to respond to the negative reaction to the Ultra Music Festival performance.[30][31] He stated in an extended response, "we wanted to make a statement, and theres really no better place to make one than UMF mainstage. People will soon see what it's all about. [...] My music is open to anyone who wants to listen to it and I will always stay true to my sound. Love you all who listen with open hearts and open minds. These past few months I've been so lucky to have had the chance to work with so many talented artists and to bring them there when I launch the album was amazing and they all did an amazing job."[32]

True Reveal

On the 13 August 2013, Avicii premiered his #TrueReveal project. Avicii's management set up an experiment, featuring a glass cube, of which was surrounded by large speakers, and in the cube contained the album artwork for True. Twitter users could tweet a true meaning about themselves using the hash-tag #TrueReveal, and the more users who did this, the more volume of Avicii's second single from the album was directed at the glass cube, until it would break, releasing the album artwork. The experiment ended on 14 August 2013, at 3:29 PM EST. The experiment achieved over 100,000 tweets at 3:13, but the glass still did not break. A crane was called in and a worker threw the hook of the crane into the glass, breaking it, and revealing the album cover.

Later on, the second part of True Reveal was announced. "Track Ambassador" is a project that aims to make 15-second teasers on Instagram to each song on the album. The most voted teasers will be selected as the official ones and the creators will be involved in the making of the official full music video. The winners were revealed on 17 September 2013.

Liar Liar contains a sample of Avicii's own song Speed which was later remixed with Wake Me Up.

True (Avicii by Avicii)

On February 17, 2014, manager Ash Pournouri, confirmed through his Facebook, Twitter and Instagram pages that Avicii is due to release a remix edition of True,[33] containing a remake of all the tracks in True remixed by Avicii himself, however, "Heart Upon My Sleeve" was not remixed. On February 20, it was confirmed that the remix edition was due to be released on 24 March 2014.[34]

Singles

"Wake Me Up" was released as the lead single from True on 17 June 2013.[35] The song was first premiered on Pete Tong's show on BBC Radio 1 on 14 June 2013.[36] The song, which features vocals from Aloe Blacc, has so far charted on 20 national singles charts, peaking at number one in ten countries, including the Australian ARIA Charts and the Swedish Sverigetopplistan charts. The song has also peaked at number four on the Billboard Hot 100.

"You Make Me", featuring vocals from Swedish soul/pop singer Salem Al Fakir was revealed as the album's second single on 16 August 2013, when it received its worldwide radio premiere on Pete Tong's BBC Radio 1 dance music show.[37] The single was released in Australia and New Zealand on August 30, 2013[38] and was scheduled in the United Kingdom for September 15, 2013, a day before the album's release in that region.[39] The song, so far, has charted within the top 40 in several countries including the Netherlands, Germany, Australia and Ireland. Notably, the single has peaked at number one in Avicii's home country of Sweden, the top five in the United Kingdom, and at number 44 on the Canadian Hot 100.

"Hey Brother" was serviced to radio on 9 October 2013 as the album's third single in Australia,[40][41] and on 1 October 2013 in Denmark.[42] On 28 October 2013, it was released as the album's third single in Germany, Switzerland and Austria.[43] It was released to US Triple A radio on November 18, 2013.[44]

"Addicted to You" impacted Australian radio on 27 November 2013[45][46] as the album's fourth single. "Addicted to You" had a lyric video release on Avicii's VEVO page on the 24th of January, 2014.[47]

"Lay Me Down" was released as the fifth single from True;[48] it was released to Australian radio on 21 April 2014.[49]

Track listing

True – CD[50] / digital download[51]
No. TitleWriter(s)Producer(s) Length
1. "Wake Me Up"  
 4:09
2. "You Make Me"  
  • Bergling
  • Pournouri[a]
 3:53
3. "Hey Brother"  
  • Bergling
  • Pournouri
  • Fakir
  • Pontare
  • Bergling
  • Pournouri[a]
 4:14
4. "Addicted to You"  
  • Bergling
  • Pournouri[a]
 2:28
5. "Dear Boy"  
  • Bergling
  • Pournouri
  • Jonas Knutsson
  • Karen Marie Ørsted
  • Bergling
  • Pournouri[a]
 7:59
6. "Liar Liar"  
  • Bergling
  • Pournouri[a]
 3:58
7. "Shame on Me"  
  • Bergling
  • Pournouri[a]
 4:13
8. "Lay Me Down"  
  • Bergling
  • Rodgers[a]
  • Pournouri[a]
 5:00
9. "Hope There's Someone"  Antony Hegarty
  • Bergling
  • Pournouri[a]
 6:21
10. "Heart Upon My Sleeve"  
  • Bergling
  • Pournouri
  • Bergling
  • Pournouri[a]
 4:40
Total length:
 46:55
Notes

Remix album / CD 2 of 2-Disc Edition [3]

True (Avicii by Avicii)[58]
No. TitleWriter(s) Length
1. "Wake Me Up" (Avicii by Avicii)
  • Bergling
  • Pournouri
  • Blacc
  • Einziger
 7:05
2. "You Make Me" (Avicii by Avicii)
  • Bergling
  • Pournouri
  • Fakir
  • Pontare
 3:02
3. "Hey Brother" (Avicii by Avicii)
  • Bergling
  • Pournouri
  • Fakir
  • Pontare
 6:09
4. "Addicted to You" (Avicii by Avicii)
  • Bergling
  • Pournouri
  • Davis
  • Krajcik
 5:32
5. "Dear Boy" (Avicii by Avicii)
  • Bergling
  • Pournouri
  • Knutsson
  • Ørsted
 5:30
6. "Liar Liar" (Avicii by Avicii)
  • Bergling
  • Pournouri
  • B. Driscoll
  • E. Driscoll
  • Blacc
  • Einziger
  • Dyer
 5:06
7. "Shame on Me" (Avicii by Avicii)
  • Bergling
  • Pournouri
  • Fox
  • Dyer
  • Mae
 3:56
8. "Lay Me Down" (Avicii by Avicii)
  • Bergling
  • Pournouri
  • Rodgers
  • Lambert
 6:02
9. "Hope There's Someone" (Avicii by Avicii)Hegarty 8:08

Personnel

Vocals
Instruments
Production

Charts

Weekly charts

True
Chart (2013–14) Peak
Position
Australian Albums (ARIA)[59] 1
Austrian Albums (Ö3 Austria)[60] 3
Belgian Albums (Ultratop Flanders)[61] 5
Belgian Albums (Ultratop Wallonia)[62] 9
Canadian Albums (Billboard)[63] 2
Chinese Albums (Sino Chart)[64] 15
Danish Albums (Hitlisten)[65] 1
Dutch Albums (MegaCharts)[66] 4
Finnish Albums (Suomen virallinen lista)[67] 8
French Albums (SNEP)[68] 8
German Albums (Official Top 100)[69] 5
Hungarian Albums (MAHASZ)[70] 14
Irish Albums (IRMA)[71] 4
Italian Albums (FIMI)[72] 4
New Zealand Albums (Recorded Music NZ)[73] 5
Norwegian Albums (VG-lista)[74] 1
Polish Albums (ZPAV)[75] 46
Portuguese Albums (AFP)[76] 10
Spanish Albums (PROMUSICAE)[77] 12
Swedish Albums (Sverigetopplistan)[78] 1
Swiss Albums (Schweizer Hitparade)[79] 2
UK Albums (OCC)[80] 2
US Billboard 200[81] 5
US Dance/Electronic Albums 1
True: Avicii by Avicii
Chart (2014) Peak
Position
Australian Albums (ARIA)[82] 16
New Zealand Albums (Recorded Music NZ)[83] 23
Norwegian Albums (VG-lista)[84] 26
Swedish Albums (Sverigetopplistan)[85] 16
Swiss Albums (Schweizer Hitparade)[86] 15

Year-end charts

True
Chart (2013) Position
Australian Albums Chart[87] 28
Austrian Albums Chart[88] 45
Hungarian Albums Chart[89] 94
Chart (2014) Position
Australian Albums Chart[90] 26
Austrian Albums Chart[91] 49
Italian Albums Chart[92] 86

Certifications

Region Certification Sales/shipments
Australia (ARIA)[93] Gold 35,000^
Austria (IFPI Austria)[94] 3× Platinum 45,000x
Canada (Music Canada)[95] Platinum 80,000^
Colombia (ASINCOL)[96] Gold 5,000^
France (SNEP)[97] Platinum 100,000*
Germany (BVMI)[98] Gold 100,000^
Hungary (MAHASZ)[99] Gold 1,000x
Mexico (AMPROFON)[100] Platinum+Gold 90,000^
New Zealand (RMNZ)[101] Gold 7,500^
Norway (IFPI Norway)[102] 2× Platinum 60,000*
Poland (ZPAV)[103] 2× Platinum 40,000*
Sweden (GLF)[104] 2× Platinum 80,000^
Switzerland (IFPI Switzerland)[105] Gold 15,000x
United Kingdom (BPI)[106] Platinum 300,000^

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Release history

scope"col"| Country Date Format Label
France 13 September 2013 Digital download[52] Capitol Music France
Germany
Sweden
  • CD[108]
  • digital download
 Universal Music
Norway
Spain Digital download[54]
France 16 September 2013 CD[111] Capitol Music France
United Kingdom
United States 17 September 2013

References

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  2. ↑ "Bombay Bicycle Club score first ever Number 1 album". Officialcharts.com. Retrieved 2014-04-10.
  3. ↑ 3.0 3.1 https://shop.jbhifi.co.nz/music/dance/true-true-avicii-by-avicii-2cd/79907
  4. ↑ "About Avicii". MTV. Retrieved 15 July 2013.
  5. ↑ "Avicii - Levels (song)". Hung Medien. Retrieved 15 July 2013.
  6. ↑ How Avicii helped aloe blacc wake up and break out. Rolling Stone
  7. ↑ Tregoning, Jack. "Avicii on new album 'TRUE': "Disruption is good when a scene is half stuck"". In the Mix. Retrieved 15 July 2013.
  8. ↑ 8.0 8.1 Schulman, Jacob. "Avicii to Release Debut Album 'TRUE' in September: Exclusive". Billboard. Retrieved 15 July 2013.
  9. ↑ Dylan, Farella. "Avicii’s new album, ‘TRUE,’ will be released this September". Dancing Astronaut. Retrieved 15 July 2013.
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  12. ↑ Catucci, Nick (9 October 2013). "True Album Review". Entertainment Weekly. Time Inc. Retrieved 20 December 2014.
  13. ↑ Newman, Melinda (17 September 2013). "Avicii's new album, 'True,' expands far beyond EDM's borders: Album review". Hitfix. Retrieved 20 December 2014.
  14. ↑ Gamboa, Glenn (16 September 2013). "Avicii's 'True' review: EDM that crosses over". Newsday. Retrieved 20 December 2014.
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  25. ↑ Cunningham, Katie. "The best DJ reactions to Avicii's divisive Ultra set". In the Mix. Retrieved 15 July 2013.
  26. ↑ "6:08 AM – 25 Mar 13". jAAAke. Twitter. Retrieved 15 July 2013.
  27. ↑ "3:34 PM – 24 Mar 13". Tommie Sunshine. Twitter. Retrieved 15 July 2013.
  28. ↑ "4:47 PM – 24 Mar 13". Zedd. Twitter. Retrieved 15 July 2013.
  29. ↑ "8:14 PM – 24 Mar 13". Ash Pournouri. Twitter. Retrieved 15 July 2013.
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  34. ↑ "True story: Avicii will remix his own album 'True' in March". vibe. Jessica Wunsch. Retrieved 20 February 2014.
  35. ↑ "Wake Me Up – Single". iTunes AU. Apple Inc. Retrieved 15 July 2013.
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  41. ↑ Ryan, Gavin (10 October 2013). "Midweek Chart: It Is Lorde Vs Miley Cyrus For Aussie Chart". Noise11. The Noise Network. Retrieved 11 October 2013.
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  91. ↑ http://oe3.orf.at/charts/stories/2686464/
  92. ↑ "FIMI - Classifiche Annuali 2014 "TOP OF THE MUSIC" FIMI-GfK: un anno di musica italiana" (in Italian). Federazione Industria Musicale Italiana. Retrieved 14 January 2015.
  93. ↑ "ARIA Charts – Accreditations – 2013 Albums". Australian Recording Industry Association. Retrieved 11 December 2013.
  94. ↑ "Austrian album certifications – Avicii – True" (in German). IFPI Austria. Retrieved 11 December 2013. Enter Avicii in the field Interpret. Enter True in the field Titel. Select album in the field Format. Click Suchen
  95. ↑ "Canadian album certifications – Avicii – True". Music Canada.
  96. ↑ "Avicii es certificado disco de oro en Colombia y lanza su segundo sencillo" (in Spanish). El Colombiano S.A. Retrieved 6 September 2014.
  97. ↑ "French album certifications – Avicii – True" (in French). Syndicat National de l'Édition Phonographique. Retrieved 17 February 2015.
  98. ↑ "Gold-/Platin-Datenbank (Avicii; 'True')" (in German). Bundesverband Musikindustrie. Retrieved 16 December 2013.
  99. ↑ "Adatbázis – Arany- és platinalemezek – 2014" (in Hungarian). Mahasz. Retrieved 14 August 2014.
  100. ↑ "Certificaciones – Avicii" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved 4 July 2014.
  101. ↑ "New Zealand album certifications – Avicii – True". Recording Industry Association of New Zealand. Retrieved 30 May 2014.
  102. ↑ "Norwegian album certifications – Avicii – True" (in Norwegian). IFPI Norway. Retrieved 6 September 2014.
  103. ↑ "Polish album certifications – Avicii – True" (in Polish). Polish Producers of Audio and Video (ZPAV). Retrieved 20 November 2014.
  104. ↑ "Avicii - True" (in Swedish). Grammofon Leverantörernas Förening. Retrieved 7 September 2014.
  105. ↑ "The Official Swiss Charts and Music Community: Awards (Avicii; 'True')". Hung Medien. Retrieved 11 December 2013.
  106. ↑ "British album certifications – Avicii – True". British Phonographic Industry. Retrieved 14 December 2013. Enter True in the field Keywords. Select Title in the field Search by. Select album in the field By Format. Select Platinum in the field By Award. Click Search
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  108. ↑
  109. ↑ Leveringstid: 2-5 arbeidsdager Fraktklasse A. "True - Album - Avicii - Musikk - CDON.COM". Cdon.no. Retrieved 2014-02-08.
  110. ↑ "iTunes - Music - True by Avicii". Itunes.apple.com. 2013-09-13. Retrieved 2014-02-08.
  111. ↑ "True: Avicii, Gabe Dixon: Amazon.fr: Musique". Amazon.fr. 2009-09-09. Retrieved 2014-02-08.
  112. ↑ "True: Amazon.co.uk: Music". Amazon.co.uk. Retrieved 2014-02-08.
  113. ↑ "Buy online at Play.com and read reviews. Free delivery to UK and Europe!". Play.com. 2013-09-16. Retrieved 2014-02-08.
  114. ↑ "True: Music". Amazon.com. Retrieved 2014-02-08.