Trendmasters

Trendmasters

Industry	Toys
Fate	Closed; assets acquired by Jakks Pacific.
Defunct	2002

Trendmasters was an American toy company most notable for its figures based on the Godzilla series, as well as the 1998 film of the same name. It closed its doors in 2002, and its IP assets were acquired by Jakks Pacific.^[1]

After the success of its first wave of Godzilla toys in 1994, Trendmasters began producing toys based on many licenses, including the series Voltron: The Third Dimension, as well as films and television programs such as Nova's Ark, Battlefield Earth, Gamera, Forbidden Planet, Independence Day, Mars Attacks!, Extreme Ghostbusters, Lost in Space, Gumby, Cardcaptors, The Spooktacular New Adventures of Casper and The Powerpuff Girls.

In 1999, the company released a line of animated watches called C-watches. These watches allowed the user to set alarms for Mon-Fri, alerted the user to mealtimes, and had many other uses and animations. Special editions of these watches included the *NSYNC edition, Austin Powers Edition, Pro Wrestling Edition, Pokémon Edition, Star Wars Edition, etc.

Trendmasters produced the War Planets toy line, which even spawned a successful television series entitled Shadow Raiders, however the series is off-air and the figures have ceased production since Trendmasters closed. In addition, the company created the Rumble Robots toy line in 2001, as well as the Wuv luv line of fuzzy toys. It also created the KittyCatz and PuppyDogz line for the game Petz, which contains the combined games Dogz and Catz. They were also ingame as advertising for the real toys. Petz 5, the last old-school style Petz version, made in 2002, still had these, and there was no update system to get these out of game. The company also produced the Starcastle line. These playsets for girls starts of looking like castles, but then they would reveal hidden secrets and treasures, depending on the theme of the castle.

Ironically, although the figures based on the classic Godzilla series are often attributed for Trendmasters' rise in popularity, the failure of the extravagant toy line from the 1998 film is sometimes blamed for its ultimate demise - retailers refused figures for Godzilla: The Series due to the failure of the 1998 toy line. However, while the 98 Godzilla line proved to be a loss for many retailers, Trendmasters made a profit, and the company continued to do well for several years.

Legacy

Trendmasters remains remembered for its success and ironically, while the 1998 Godzilla film toys and merchandise produced by the company are at times blamed for its ultimate fate, they have become one of the most purchased and expensive items in online stores such as eBay and Amazon due to their rariety.

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