Treets

Treets
Product type Confectionery
Introduced 1960s
Related brands
Tagline "Melt in your mouth, not in your hand"

Treets, or are a brand of confectionery sold by Mars Limited in the United Kingdom, Switzerland, France, Germany and the Netherlands.

The original product consisted of peanuts coated in milk chocolate with an outer shell of dark brown glazed candy, and appeared in the UK in the 1960s; these were later marketed as Peanut Treets, (sold in a yellow packet), together with Toffee Treets (sold in a blue packet)[1] and Chocolate Treets (sold in a brown packet). All three shared the same glazed coating, but the filling of the button-shaped Chocolate Treet consisted solely of the milk chocolate which surrounded the peanut or toffee pellet in the other versions. All three were marketed with the slogan "Melt in your mouth, not in your hand" which was first used in 1967.[2]

The brand was discontinued by Mars in 1988. Chocolate Treets had already been replaced with the similar Minstrels. Peanut Treets were discontinued in favour of the multi-coloured Peanut M&M's. Toffee Treets were later sold as Relays, before being dropped altogether.[1]

Mars reintroduced the Peanut Treets brand in the UK, France and Germany in July 2009. Peanut M&Ms continue to be sold in the UK alongside Treets.

Notes

  1. ↑ 1.0 1.1 Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. p.90
  2. ↑ Brewer's Dictionary of Modern Phrase and Fable

References