Trademark share

Trademark share is a term used to refer to a company's share of registered and unregistered trade marks in a particular industry or market segment. It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more profit or revenue, better ROI on ad campaigns, defend or increase market share) within an industry or market segment.^[1]

References

1. ↑ Inside Trademarks

"Trademarks in Social Gaming - A Key Indicator of Success for Game Developers (Part I)" , Feb 28, 2010

Trademark law Concepts Distinctiveness Dilution Genericization Passing off Concurrent use Priority right Coexistence agreement Confusing similarity Functionality doctrine Initial Interest Confusion Good faith doctrine Fair use Secondary liability Nominative use Disparagement Reputation parasitism Cybersquatting Parallel import Well-known trademark Treaties Paris Convention Madrid Agreement Madrid Protocol TRIPS Singapore Treaty Community Trade Mark Uniform Domain-Name Dispute-Resolution Policy Country Australia Canada China European Union Hong Kong India Ireland Japan Oman Philippines United Kingdom United States Types Standard Registered trademark Service mark Trade dress Unregistered trademark Wordmark Non-standard Certification marks Chartered marks Collective trademarks Defensive trademarks Electronic registration marks Font trademark Ghost marks Geographical indication Protected designation of origin Non-conventional Colour trademarks Hologram trademarks Motion trademarks Scent trademarks Shape trademarks Sound trademarks Related Brand Emblem Logo Bodies WIPO International Trademark Association OHIM (EU) USPTO (US) ICANN Deutsches Patent- und Markenamt (DE) BOIP (BX) Symbols Registered trademark symbol Service mark symbol Unregistered trademark symbol Related Trademark attorney Trademark examiner Trademark infringement Trademark share Trademark troll World Trademark Review Category:Trademark law Case laws WP:MOS/Trademarks