Tohato

Tohato Inc. (Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.

Products

• All Raisin
• Beano
• Bōkun Habanero
• Caramel corn
• ふわ丸 (Fuwamaru) Ninja snack
• Harvest
• Poteco
• Chokobi (チョコビ)

Advertisement campaign

Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.

External links

• (Japanese) Tohato official site