Tobacco

For the plant genus, see Nicotiana. For the American electronic musician, see Tobacco (musician).
Not to be confused with Tabacco.
Tobacco

Tobacco can also be pressed into plugs and sliced into flakes.
Botanical Tobacco
Source plant(s) Nicotiana
Part(s) of plant leaf
Geographic origin North America
Active ingredients Nicotine, harmine
Uses Recreational
Legal status
A historic kiln in Myrtleford, Victoria, Australia.
Basma tobacco leaves drying in the sun at Pomak village in Xanthi, Greece.

Tobacco is a product prepared from the leaves of the tobacco plant by curing them. The plant is categorized within the genus Nicotiana of the Solanaceae (nightshade) family. While there are more than 70 species of tobacco, the chief commercial crop is N. tabacum. The more potent species N. rustica is also widely used around the world.

Tobacco contains the alkaloid nicotine, a stimulant. Dried tobacco leaves are mainly smoked in cigarettes, cigars, pipe tobacco and flavored shisha tobacco. They are also consumed as snuff, chewing tobacco and dipping tobacco.

Tobacco use is a risk factor for many diseases, especially those affecting the heart, liver and lungs, and several cancers. In 2008, the World Health Organization (WHO) named tobacco as the world's single greatest cause of preventable death.[1]

Etymology

The English word tobacco originates from the Spanish and Portuguese word tabaco. The precise origin of the Spanish/Portuguese word is disputed but it generally thought to have originated, at least in part, from Taino, the Arawakan language of the Caribbean. In Taino, it was said to refer either to a roll of tobacco leaves (according to Bartolomé de las Casas, 1552), or to the tabago, a kind of Y-shaped pipe for sniffing tobacco smoke (according to Oviedo; with the leaves themselves being referred to as cohiba).[2]

However, similar words in Spanish, Portuguese and Italian were commonly used from 1410 to define medicinal herbs which are believed to have originated from the Arabic طبق tabbaq, a word reportedly dating to the 9th century, as the name of various herbs.[3]

History

Main article: History of tobacco
William Michael Harnett (American, 1848-1892). Still Life with Three Castles Tobacco, 1880. Brooklyn Museum

Traditional use

The earliest depiction of a European man smoking, from Tabacco by Anthony Chute, 1595.

Tobacco had already long been used in the Americas, with some cultivation sites in Mexico dating back to 1400–1000 B.C.[4] Many Native American tribes traditionally grew and used tobacco as an entheogen. Eastern North American tribes carried tobacco in pouches as a readily accepted trade item, and often smoked it in peace pipes, either in defined sacred ceremonies, or to seal a bargain.[5] They smoked it at such occasions in all stages of life, even in childhood.[6] They believed that tobacco is a gift from the Creator, and that the exhaled tobacco smoke carries one's thoughts and prayers to the Creator.[7][8]

Popularization

An Illustration from Frederick William Fairholt's Tobacco, its History and Association, 1859.

Following the arrival of the Europeans, tobacco became increasingly popular as a trade item. Hernández de Boncalo, Spanish chronicler of the Indies, was the first European to bring tobacco seeds to the old continent in 1559 following orders of king Philip II of Spain. These seeds were planted in the outskirts of Toledo, more specifically in an area known as "Los Cigarrales" named after the continuous plagues of cicadas ("cigarras" in Spanish). Before the development of lighter Virginia and White Burley strains of tobacco, the smoke was too harsh to be inhaled. Small quantities were smoked at a time, using a pipe like the midwakh or kiseru or smoking newly invented waterpipes such as the bong or the hookah (see thuốc lào for a modern continuance of this practice).

Tobacco smoking and chewing and stuffing became a major industry in Europe and its colonies by 1700.[9][10]

Tobacco has been a major cash crop in Cuba and in other parts of the Caribbean since the eighteenth century. Cuban cigars are world-famous.[11]

In the late nineteenth century, cigarettes became popular. James Bonsack created a machine that automated cigarette production. This increase in production allowed tremendous growth in the tobacco industry until the health revelations of the late-20th century.[12] [13]

Contemporary

See also: Tobacco control

Following the scientific revelations of the mid-20th century, tobacco became condemned as a health hazard, and eventually became encompassed as a cause for cancer, as well as other respiratory and circulatory diseases. In the United States, this led to the Tobacco Master Settlement Agreement (MSA), which settled the lawsuit in exchange for a combination of yearly payments to the states and voluntary restrictions on advertising and marketing of tobacco products.

In the 1970s, Brown & Williamson cross-bred a strain of tobacco to produce Y1. This strain of tobacco contained an unusually high amount of nicotine, nearly doubling its content from 3.2-3.5% to 6.5%. In the 1990s, this prompted the Food and Drug Administration (FDA) to use this strain as evidence that tobacco companies were intentionally manipulating the nicotine content of cigarettes.

In 2003, in response to growth of tobacco use in developing countries, the World Health Organization (WHO)[14] successfully rallied 168 countries to sign the Framework Convention on Tobacco Control. The Convention is designed to push for effective legislation and its enforcement in all countries to reduce the harmful effects of tobacco. This led to the development of tobacco cessation products.

Biology

Nicotiana

Main article: Nicotiana
Nicotine is the compound responsible for the addictive nature of tobacco use.
Tobacco flower, leaves, and buds

There are many species of tobacco in the genus of herbs Nicotiana. It is part of the nightshade family (Solanaceae) indigenous to North and South America, Australia, South West Africa and the South Pacific.

Many plants contain nicotine, a powerful neurotoxin to insects. However, tobaccos contain a higher concentration of nicotine than most other plants. Unlike many other Solanaceae, they do not contain tropane alkaloids, which are often poisonous to humans and other animals.

Despite containing enough nicotine and other compounds such as germacrene and anabasine and other piperidine alkaloids (varying between species) to deter most herbivores,[15] a number of such animals have evolved the ability to feed on Nicotiana species without being harmed. Nonetheless, tobacco is unpalatable to many species, and accordingly some tobacco plants (chiefly N. glauca) have become established as invasive weeds in some places.

Types

Main article: Types of tobacco

There are a number of types of tobacco including, but are not limited to:

Production

Cultivation

Tobacco plants growing in a field in Intercourse, Pennsylvania.

Tobacco is cultivated similarly to other agricultural products. Seeds were at first quickly scattered onto the soil. However, young plants came under increasing attack from flea beetles (Epitrix cucumeris or Epitrix pubescens), which caused destruction of half the tobacco crops in United States in 1876. By 1890, successful experiments were conducted that placed the plant in a frame covered by thin cotton fabric. Today, tobacco is sown in cold frames or hotbeds, as their germination is activated by light.

In the United States, tobacco is often fertilized with the mineral apatite, which partially starves the plant of nitrogen, to produce a more desired flavor.

After the plants are about eight inches tall, they are transplanted into the fields. Farmers used to have to wait for rainy weather to plant. A hole is created in the tilled earth with a tobacco peg, either a curved wooden tool or deer antler. After making two holes to the right and left, the planter would move forward two feet, select plants from his/her bag, and repeat. Various mechanical tobacco planters like Bemis, New Idea Setter, and New Holland Transplanter were invented in the late 19th and 20th centuries to automate the process: making the hole, watering it, guiding the plant in — all in one motion.

Tobacco is cultivated annually, and can be harvested in several ways. In the oldest method still used today, the entire plant is harvested at once by cutting off the stalk at the ground with a tobacco knife. It is then speared onto sticks, four to six plants a stick and hung in a curing barn. In the 19th century, bright tobacco began to be harvested by pulling individual leaves off the stalk as they ripened. The leaves ripen from the ground upwards, so a field of tobacco harvested in this manner will involve the serial harvest of a number of "primings," beginning with the volado leaves near the ground, working to the seco leaves in the middle of the plant, and finishing with the potent ligero leaves at the top. Before this the crop needs to be topped when the pink flowers develop. Topping always refers to the removal of the tobacco flower before the leaves are systematically removed and, eventually, entirely harvested. As the industrial revolution took hold, harvesting wagons used to transport leaves were equipped with man-powered stringers, an apparatus that used twine to attach leaves to a pole. In modern times, large fields are harvested mechanically, although topping the flower and in some cases the plucking of immature leaves is still done by hand. Most tobacco in the U.S. is grown in North Carolina, Kentucky, and Virginia.[18]

Curing

Main article: Curing of tobacco
Tobacco barn in Simsbury, Connecticut used for air curing of shade tobacco.
Sun-cured tobacco, Bastam, Iran.

Curing and subsequent aging allow for the slow oxidation and degradation of carotenoids in tobacco leaf. This produces certain compounds in the tobacco leaves, and gives a sweet hay, tea, rose oil, or fruity aromatic flavor that contributes to the "smoothness" of the smoke. Starch is converted to sugar, which glycates protein, and is oxidized into advanced glycation endproducts (AGEs), a caramelization process that also adds flavor. Inhalation of these AGEs in tobacco smoke contributes to atherosclerosis and cancer.[19] Levels of AGEs are dependent on the curing method used.

Tobacco can be cured through several methods, including:

Global production

Trends

Tobacco production in Portuguese Timor in the 1930s

Production of tobacco leaf increased by 40% between 1971, during which 4.2 million tons of leaf were produced, and 1997, during which 5.9 million tons of leaf were produced.[21] According to the Food and Agriculture organization of the UN, tobacco leaf production was expected to hit 7.1 million tons by 2010. This number is a bit lower than the record high production of 1992, during which 7.5 million tons of leaf were produced.[22] The production growth was almost entirely due to increased productivity by developing nations, where production increased by 128%.[23] During that same time period, production in developing countries actually decreased.[22] China's increase in tobacco production was the single biggest factor in the increase in world production. China's share of the world market increased from 17% in 1971 to 47% in 1997.[21] This growth can be partially explained by the existence of a high import tariff on foreign tobacco entering China. While this tariff has been reduced from 64% in 1999 to 10% in 2004,[24] it still has led to local, Chinese cigarettes being preferred over foreign cigarettes because of their lower cost.

Major producers

Top Tobacco Producers, 2012[25]
Country Production (tonnes) Note
 China3,200,000
 India875,000F
 Brazil810,550
 United States345,837
 Indonesia226,700
 Malawi151,150
 Argentina148,000F
 Tanzania120,000
 Zimbabwe115,000F
 World 7,490,661.35A
No note = official figure, F = FAO Estimate, A = Aggregate (may include official, semiofficial or estimates).

Every year, about 6.7 million tons of tobacco are produced throughout the world. The top producers of tobacco are China (39.6%), India (8.3%), Brazil (7.0%) and the United States (4.6%).[26]

China

Around the peak of global tobacco production there were 20 million rural Chinese households producing tobacco on 2.1 million hectares of land.[27] While it is the major crop for millions of Chinese farmers, growing tobacco is not as profitable as cotton or sugar cane. This is because the Chinese government sets the market price. While this price is guaranteed, it is lower than the natural market price, because of the lack of market risk. To further control tobacco in their borders, China founded a State Tobacco Monopoly Administration (STMA) in 1982. STMA control tobacco production, marketing, imports and exports and contributes 12% to the nation's national income.[28] As noted above, despite the income generated for the state by profits from state-owned tobacco companies and the taxes paid by companies and retailers, China's government has acted to reduce tobacco use.[29]

India

India's Tobacco Board is headquartered in Guntur in the state of Andhra Pradesh.[30] India has 96,865 registered tobacco farmers[31] and many more who are not registered. In 2010, there were 3,120 tobacco product manufacturing facilities in all of India.[32] Around 0.25% of India's cultivated land is used for tobacco production.[33]

Since 1947, the Indian Government has supported growth in the tobacco industry. India has seven tobacco research centers, located in Tamil Nadu, Andhra Pradesh, Punjab, Bihar, Mysore, West Bengal, and Rajamundry.[31] Rajahmundry houses the core research institute. The government has set up a Central Tobacco Promotion Council, which works to increase exports of Indian tobacco.

Brazil

In Brazil around 135,000 family farmers cite tobacco production as their main economic activity.[27] Tobacco has never exceeded 0.7% of the country's total cultivated area.[34] In the southern regions of Brazil, Virginia and Amarelinho flue-cured tobacco as well as Burley and Galpão Comum air-cured tobacco are produced. These types of tobacco are used for cigarettes. In the northeast, darker, air- and sun-cured tobacco is grown. These types of tobacco are used for cigars, twists and dark-cigarettes.[34] Brazil's government has made attempts to reduce the production of tobacco, but has not had a successful systematic anti-tobacco farming initiative. Brazil's government, however, provides small loans for family farms, including those that grow tobacco, through the Programa Nacional de Fortalecimento da Agricultura Familiar (PRONAF).[35]

Tobacco plantation, Pinar del Río, Cuba

Problems in production

Child labor

The International Labour Office reported that the most child-laborers work in agriculture, which is one of the most hazardous types of work.[36] The tobacco industry houses some of these working children. There is widespread use of children on farms in Argentina, Brazil, China, India, Indonesia, Malawi and Zimbabwe.[37] While some of these children work with their families on small family-owned farms, others work on large plantations. In late 2009 reports were released by the London-based human-rights group Plan International, claiming that child labor was common on Malawi (producer of 1.8% of the world's tobacco[21]) tobacco farms. The organization interviewed 44 teens, who worked full-time on farms during the 2007-2008 growing season. The child-laborers complained of low pay, long hours as well as physical and sexual abuse by their supervisors.[38] They also reported suffering from Green Tobacco Sickness, a form of nicotine poisoning. When wet leaves are handled, nicotine from the leaves gets absorbed in the skin and causes nausea, vomiting and dizziness. Children were exposed to 50 cigarettes worth of nicotine through direct contact with tobacco leaves. This level of nicotine in children can permanently alter brain structure and function.[36]

Economy

Tobacco Harvesting, Viñales Valley, Cuba

Major tobacco companies have encouraged global tobacco production. Philip Morris, British American Tobacco and Japan Tobacco each own or lease tobacco manufacturing facilities in at least 50 countries and buy crude tobacco leaf from at least 12 more countries.[39] This encouragement, along with government subsidies has led to a glut in the tobacco market. This surplus has resulted in lower prices, which are devastating to small-scale tobacco farmers. According to the World Bank, between 1985 and 2000 the inflation-adjusted price of tobacco dropped 37%.[40] Tobacco is the most widely smuggled legal product.[41]

Environment

Tobacco production requires the use of a large amount of pesticides. Tobacco companies recommend up to 16 separate applications of pesticides just in the period between planting the seeds in greenhouses and transplanting the young plants to the field.[42] Pesticide use has been worsened by the desire to produce larger crops in less time because of the decreasing market value of tobacco. Pesticides often harm tobacco farmers because they are unaware of the health effects and the proper safety protocol for working with pesticides. These pesticides, as well as fertilizers, end up in the soil, waterways, and the food chain.[43] Coupled with child labor, pesticides pose an even greater threat. Early exposure to pesticides may increase a child's lifelong cancer risk as well as harm his or her nervous and immune systems.[44]

Tobacco crops extract nutrients (such as phosphorus, nitrogen and potassium) from soil, decreasing its fertility.[45]

Furthermore, the wood used to cure tobacco in some places leads to deforestation. While some big tobacco producers such as China and the United States have access to petroleum, coal and natural gas, which can be used as alternatives to wood, most developing countries still rely on wood in the curing process.[45] Brazil alone uses the wood of 60 million trees per year for curing, packaging and rolling cigarettes.[42]

Research

Several tobacco plants have been used as model organisms in genetics. Tobacco BY-2 cells, derived from N. tabacum cultivar 'Bright Yellow-2', are among the most important research tools in plant cytology.[46] Tobacco has played a pioneering role in callus culture research and the elucidation of the mechanism by which kinetin works, laying the groundwork for modern agricultural biotechnology. The first genetically modified plant was produced in 1982, using Agrobacterium tumefaciens to create an antibiotic-resistant tobacco plant.[47] This research laid the groundwork for all genetically modified crops.[48]

Genetic modification

Because of its importance as a research tool (see above), transgenic tobacco was the first GM crop to be tested in field trials, in the United States and France in 1986; China became the first country in the world to approve commercial planting of a GM crop in 1993, which was tobacco.[49]

Field trials

Many varieties of transgenic tobacco have been intensively tested in field trials. Agronomic traits such as resistance to pathogens (viruses, particularly to the tobacco mosaic virus (TMV); fungi; bacteria and nematodes); weed management via herbicide tolerance; resistance against insect pests; resistance to drought and cold; and production of useful products such as pharmaceuticals; and use of GM plants for bioremediation, have all been tested in over 400 field trials using tobacco.[50]

Production

Currently, only the US is producing GM tobacco.[49][50] The Chinese virus-resistant tobacco was withdrawn from the market in China in 1997.[51]:3 In the US, cigarettes made with GM tobacco with reduced nicotine content are available under the market name Quest.[50]

Consumption

Further information: Tobacco products

Tobacco is consumed in many forms and through a number of different methods. Below are some examples.

Impact

Social

Smoking in public was, for a long time, reserved for men, and when done by women was sometimes associated with promiscuity; in Japan, during the Edo period, prostitutes and their clients often approached one another under the guise of offering a smoke. The same was true in 19th-century Europe.[55]

Following the American Civil War the usage of tobacco, primarily in cigars, became associated with masculinity and power. Today, tobacco is often rejected; this has spawned quitting associations and anti-smoking campaigns.[56][57] Bhutan is the only country in the world where tobacco sales are illegal.[58]

Demographic

Research on tobacco use is limited mainly to smoking, which has been studied more extensively than any other form of consumption. An estimated 1.1 billion people, and up to 1/3 of the adult population, use tobacco in some form.[59] Smoking is more prevalent among men[60] (however the gender gap declines with age),[61][62] the poor, and in transitional or developing countries[63]

Rates of smoking continue to rise in developing countries but have leveled off or declined in developed countries.[64] Smoking rates in the United States have dropped by half from 1965 to 2006, falling from 42% to 20.8% in adults.[65] In the developing world, tobacco consumption is rising by 3.4% per year.[66]

Harmful effects of tobacco and smoking

Comparison of the perceived harm for various psychoactive drugs from a poll among medical psychiatrists specialized in addiction treatment (published 2007). Tobacco is ranked the 3rd most addictive and 7th most harmful of 20 commonly used drugs.[67]

According to the World Health Organization (WHO), tobacco is the single greatest cause of preventable death globally.[68] The WHO estimates that tobacco caused 5.4 million deaths in 2004[69] and 100 million deaths over the course of the 20th century.[70] Similarly, the United States Centers for Disease Control and Prevention describes tobacco use as "the single most important preventable risk to human health in developed countries and an important cause of premature death worldwide."[71]

The harms caused by using tobacco include diseases affecting the heart and lungs, with smoking being a major risk factor for heart attacks, strokes, chronic obstructive pulmonary disease (COPD), emphysema, and cancer (particularly lung cancer, cancers of the larynx and mouth, and pancreatic cancers).

Inhaling secondhand tobacco smoke can cause lung cancer in nonsmoking adults. In the United States, approximately 3,000 adults die each year due to lung cancer from secondhand smoke exposure. Heart disease caused by secondhand smoke kills approximately 46,000 nonsmokers every year.[72]

The addictive alkaloid nicotine is a stimulant, and popularly known as the most characteristic constituent of tobacco. Users may develop tolerance and dependence.[73][74] Thousands of different chemicals in cigarette smoke, including polycyclic aromatic hydrocarbons (such as benzopyrene), formaldehyde, cadmium, nickel, arsenic, tobacco-specific nitrosamines (TSNAs), phenols, and many others contribute to the harmful effects of smoking.[75]

Economic

"Much of the disease burden and premature mortality attributable to tobacco use disproportionately affect the poor", and of the 1.22 billion smokers, 1 billion of them live in developing or transitional economies.[63]

In Indonesia, the lowest income group spends 15% of its total expenditures on tobacco. In Egypt, more than 10% of households expenditure in low-income homes is on tobacco. The poorest 20% of households in Mexico spend 11% of their income on tobacco.[76]

Advertising

Main article: Tobacco advertising

Tobacco advertising is the advertising of tobacco products by the tobacco industry through a variety of media including sponsorship, particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries.

Belomorkanal - Russian cigarettes 
Hans Rudi Erdt: Problem Cigarettes, 1912 
French Painted Mural Advertisement 
Tobacco display in Munich 
Advertisement for "Murad" Turkish cigarettes 1918 
Advertisement for "Egyptian Deities" cigarettes 1919 

Cinema

Gallery

Broadleaf tobacco inspected in Chatham, Virginia. 
Tobacco field in northern Poland 
Flowers of tobacco plant in northern Poland in September 
Tobacco flowers of tobacco plant in Rolesville, North Carolina. 
Tobacco field in Rolesville, North Carolina. 
Tobacco grown in Havana, Cuba, c. 1921-1939 
Tobacco growing in the Philippines 

References

Notes

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  2. "World Association of International Studies, Stanford University".
  3. "Online Etymological Dictionary".
  4. Goodman, Jordan. Tobacco in History and Culture: An Encyclopedia (Detroit: Thomson Gale, 2005).
  5. e.g. Heckewelder, History, Manners and Customs of the Indian Nations who Once Inhabited Pennsylvania, p. 149 ff.
  6. "They smoke with excessive eagerness ... men, women, girls and boys, all find their keenest pleasure in this way." - Dièreville describing the Mi'kmaq, c. 1699 in Port Royal.
  7. Jack Jacob Gottsegen, Tobacco: A Study of Its Consumption in the United States, 1940, p. 107.
  8. "INDIAN CALUMET: The Pipe of Peace".
  9. Eric Burns, The Smoke of the Gods: A Social History of Tobacco (2006), A popular history focused on the US.
  10. Jordan Goodman, Tobacco in History: The Cultures of Dependence (1993), A scholarly history worldwide.
  11. Charlotte Cosner, The Golden Leaf: How Tobacco Shaped Cuba and the Atlantic World (Vanderbilt University Press; 2015)
  12. Richard Kluger, Ashes to Ashes: America's Hundred-Year Cigarette War (1996)
  13. Allan Brandt, The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America (2007)
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  21. 21.0 21.1 21.2 Food and Agriculture Organization of the United Nations. "Projection of tobacco production, consumption and trade for the year 2010." Rome, 2003.
  22. 22.0 22.1 The Food and Agriculture Organization of the United Nations.Higher World Tobacco use expected by 2010-growth rates slowing down." (Rome, 2004).
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  31. 31.0 31.1 Shoba, John and Shailesh Vaite. Tobacco and Poverty: Observations from India and Bangladesh. Canada, 2002.
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  33. 3.Food and Agriculture Organization of the United Nations. "Issues in the Global Tobacco Economy."
  34. 34.0 34.1 International Tobacco Growers' Association. "Tobacco Farming: Sustainable Alternative." Volume II East Sussix:
  35. High Level Commission on Legal Empowerment of the Poor. "Report from South America." 2006.
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  38. Plan International. "Malawi Child Tobacco Pickers' '50-a-day habit" http://plan-international.org/about-plan/resources/media-centre/press-releases/malawi-child-tobacco-pickers-50-a-day-habit/?searchterm=tobacco
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  44. National Research Council (1995). Pesticides in the Diets of Infants and Children. National Academy Press.
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  50. 50.0 50.1 50.2 "Tobacco". GMO Compass. Retrieved 2013-10-03.
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  52. American Lung Association. February 2007 An Emerging Deadly Trend: Waterpipe Tobacco Use
  53. Beverly Sparks, "Stinging and Biting Pests of People" Extension Entomologist of the University of Georgia College of Agricultural & Environmental Sciences Cooperative Extension Service.
  54. "Generic Materials Search | Organic Materials Review Institute". Omri.org. Retrieved 2014-10-03.
  55. Timon Screech, "Tobacco in Edo Period Japan" in Smoke, pp. 92-99
  56. Durkin, Sarah, Emily Brennan, and Melanie Wakefield. "Mass media campaigns to promote smoking cessation among adults: an integrative review." Tobacco Control 21.2 (2012): 127-138.
  57. Mullin, Sandra. "Global anti-smoking campaigns urgently needed." The Lancet 378.9795 (2011): 970-971.
  58. The First Nonsmoking Nation, Slate.com
  59. Saner L. Gilman and Zhou Xun, "Introduction" in Smoke; p. 26
  60. "Guindon & Boisclair" 2004, pp. 13-16.
  61. Women and the Tobacco Epidemic: Challenges for the 21st Century 2001, pp.5-6.
  62. Surgeon General's Report — Women and Smoking 2001, p.47.
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  76. M POWER p. 26

Bibliography

Further reading

  • Benedict, Carol. Golden-Silk Smoke: A History of Tobacco in China, 1550-2010 (2011)
  • Brandt, Allan. The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America (2007) (
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