Thunder Clatter

"Thunder Clatter"
Single by Wild Cub
from the album Youth
Released January 14, 2013
Recorded 2012
Genre Indie rock, indie pop, tropical pop [1]
Length 4:31
Label Big Light, Mom + Pop
Producer(s) Dabney Morris, Wild Cub
Wild Cub singles chronology
"Running"
(2012)		 "Thunder Clatter"
(2013)

"Thunder Clatter" is a song by Nashville-based indie rock quintet Wild Cub. The song was released as the lead single from the band's debut album Youth on January 14, 2013, but did not chart until it featured in a Bose advertising campaign later that year.

Critical reception

"Thunder Clatter" received generally positive reviews from music critics.[2] Paul Brown, founder and managing editor of TV Ad Music, described "Thunder Clatter" as "a catchy piece of tropical indiepop".[3] The Guardian‍‍ '​‍s Michael Cragg called it "disarmingly sweet tropical pop" having "something undeniably captivating about it, especially once they start chanting: 'I hear it call in the centre of it all, you're the love of my life'".[1] Consequence of Sound‍‍ '​‍s Alex Young called it a "frenzied composition" with "the right ingredients for dancing" and listed it as one of two essential tracks on the album Youth.[4] Young noted that the song's "prevailing lyrical themes, which surface through the guitar, the bass, and the claps, are loud and clear: 'I hear it all in the center of my heart / You're the love of my life.[4] In an edition of their "Singles Swap" column, Entertainment Weekly recommended "Thunder Clatter" to people who enjoyed "Little Talks" by Of Monsters and Men.[5]

Music video

A live in-studio video of "Thunder Clatter", which runs four minutes and fifty seconds,[6] features band members Keegan DeWitt, Jeremy Bullock, Dabney Morris, Harry West and Eric Wilson at a raucous get-together: they "just invite some friends over to theirs, drink lots of wine and then film it."[1] In December 2013, the band released an official lyric video for the track, featuring photography by Margaret Durow.[7]

Commercial performance

"Thunder Clatter" failed to chart upon its initial single release in January 2013; it was featured in the Bose Corporation's "Better Sound Makes Everything Better" television advertisement campaign in July[3] and subsequently peaked at number 59 on the UK Singles Chart.[8]

Charts

Weekly charts

Chart (2014) Peak
position
UK Singles (Official Charts Company)[8] 59
UK Indie (Official Charts Company)[9] 11
US Hot Rock Songs (Billboard)[10] 34
US Rock Airplay (Billboard)[11] 20
US Adult Alternative Songs (Billboard)[12] 20
US Alternative Songs (Billboard)[13] 17

Year-end charts

Chart (2014) Position
US Hot Rock Songs (Billboard)[14] 78
US Alternative Songs (Billboard)[15] 39

Release history

Region Date Format Label
United States[16][17] November 11, 2013 Digital download Mom + Pop Music
January 13, 2014 Adult album alternative radio

References

  1. ↑ 1.0 1.1 1.2 Cragg, Michael (December 12, 2012). "New music: Wild Cub – Thunder Clatter". The Guardian (London). Retrieved August 29, 2013.
  2. ↑ Kerr, Scott. "Wild Cub – Biography". AllMusic. Rovi Corporation. Retrieved August 30, 2013.
  3. ↑ 3.0 3.1 Brown, Paul (July 8, 2013). "Bose – Better Sound Makes Better". TV Ad Music. Retrieved October 7, 2013.
  4. ↑ 4.0 4.1 Young, Alex (August 14, 2012). "Album Review: Wild Cub – Youth". Consequence of Sound. Retrieved September 3, 2013.
  5. ↑ "Singles Swap". Entertainment Weekly (New York). February 8, 2013. Retrieved October 16, 2013.
  6. ↑ Wild Cub. "'Thunder Clatter (Live in-studio)' – Wild Cub". YouTube. Retrieved 30 August 2013.
  7. ↑ "Wild Cub release 'Thunder Clatter' lyric video, photos by Margaret Durow". Mom + Pop Music. December 3, 2013. Retrieved January 31, 2014.
  8. ↑ 8.0 8.1 "Wild Cub: Artist Chart History" UK Singles Chart. Retrieved June 12, 2014.
  9. ↑ "Archive Chart: 2013-08-31" UK Indie Chart. Retrieved December 21, 2014.
  10. ↑ "Wild Cub Album & Song Chart History" Billboard Hot Rock Songs for Wild Cub. Retrieved June 12, 2014.
  11. ↑ "Wild Cub Album & Song Chart History" Billboard Rock Airplay for Wild Cub. Retrieved June 12, 2014.
  12. ↑ "Wild Cub Album & Song Chart History" Billboard Adult Alternative Songs for Wild Cub. Retrieved March 22, 2014.
  13. ↑ "Wild Cub Album & Song Chart History" Billboard Alternative Songs for Wild Cub. Retrieved March 22, 2014.
  14. ↑ "Hot Rock Songs: Year End 2014". Billboard. Retrieved December 21, 2014.
  15. ↑ "Alternative Songs: Year End 2014". Billboard. Retrieved December 21, 2014.
  16. ↑ "Thunder Clatter: Wild Cub: MP3 Downloads". Amazon.com. Retrieved July 20, 2014.
  17. ↑ "Going For Airplay". TripleARadio.com. Archived from the original on January 11, 2014. Retrieved June 14, 2014.