Third Mind Records

Third Mind Records
Founded 1983
Founder Gary Levermore
Defunct 1994
Distributor(s) Rough Trade, Play It Again Sam
Genre Electronic music, industrial, post-punk, new wave
Country of origin United Kingdom

Third Mind Records was a British independent record label, founded in February 1983 by Gary Levermore.

Name

The label derived its name from the book The Third Mind, a work compiled by Beat Generation author William S. Burroughs and artist Brion Gysin using the cut-up technique.[1]

History

Third Mind originated from the group and fanzine Tone Death that Levermore had founded in the middle of 1982 together with two friends.[2] During that time Levermore started contacting bands he had discovered through diverse media and on concerts which would finally be featured in Tone Death. While writing the editorial for the second issue of the fanzine, to be released around February 1983,[3] Levermore "began considering the possibility of releasing a cassette containing contributions by some of the groups that had been featured in the two issues to date."[2] His considerations led to the double cassette release Rising From The Red Sand Vols. I&II which was followed by volumes III and IV in 1983. The compilations featured a number of post-punk, electronic and industrial bands some of which would be later on the label's roster, and sped up Levermore's "transition from zine enthusiast into label owner."[4]

The Rising From The Red Sand series was met with stronger demands than Levermore had anticipated.[4] Sending promo copies to some shops and getting a five star review in Sounds magazine led to a great number of order requests. The London-based shop of Rough Trade ordered a substantial amount of copies.[4] "Those compilations sold quite well", remembered Levermore, "and more or less provided the fund base to actually put out 3 or 4 albums."[3]

After this initial success Third Mind developed slowly, with an annual quantity of 7 or 8 records in the first years.[3] Levermore had to deal with tight budgets, the label's artists recorded "for very, very low sums of money."[3] Signing Canadian industrial band Front Line Assembly and British singer-songwriter Bill Pritchard in 1987 meant a major step forward for the label making them the label's flagships in different markets and entailing also further post-Third Mind management duties.[5]

Third Mind started off with Rough Trade as distributor which changed between 1987 and 1988 when the label switched to Play It Again Sam.[3] Due to "policy differences" Third Mind and Play It Again Sam terminated their partnership[3] and in 1992 Levermore moved on to partner with American metal label Roadrunner Records.[6] Roadrunner bought a 50 percent stake of Third Mind[7] which gave Levermore a greater financial leeway. Before Roadrunner, Levermore said, "there's been many occasions over the years when I've seen a band that I wanted to work with go somewhere else and have a bit of success."[3]

When Third Mind ended its business activities in 1994, it had released more than 100 titles.[5]

Fourth Dimension Records

In 1983 Levermore started Fourth Dimension Records as an offshoot of Third Mind. After two releases he handed over business to Richard Johnson from British fanzine Grim Humour.[8] The second release was born out of collaboration between Levermore and Johnson as flexi disc for Grim Humour. Johnson had already thought about starting a label by himself and "when Gary told me he wouldn’t be operating FD after this second release, it just made sense for me to continue with the name."[8]

Artists

See also

References

  1. ↑ Reed, S. Alexander (2013). Assimilate: a critical history of industrial music. New York: Oxford University Press. p. 34. ISBN 978-0-19-983260-6.
  2. ↑ 2.0 2.1 Levermore, Gary (March 2000). "Attrition reminiscence". Attrition. Retrieved August 8, 2014.
  3. ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 Bains, Jon. "Third Mind Records". Convulse. Archived from the original on March 12, 2013. Retrieved August 8, 2014.
  4. ↑ 4.0 4.1 4.2 Reed, S. Alexander (2013). Assimilate: a critical history of industrial music. New York: Oxford University Press. p. 121. ISBN 978-0-19-983260-6.
  5. ↑ 5.0 5.1 Levermore, Gary. "About". Red Sand PR website. Retrieved August 9, 2014.
  6. ↑ Levermore, Gary (1997). Front Line Assembly - Reclamation (booklet). Front Line Assembly. New York: Roadrunner. pp. 2–3.
  7. ↑ Reed, S. Alexander (2013). Assimilate: a critical history of industrial music. New York: Oxford University Press. p. 266. ISBN 978-0-19-983260-6.
  8. ↑ 8.0 8.1 Mitchell, Brian John (November 2010). "Label Owner Interview with Richard Johnson of Fourth Dimension & Lumberton Trading Company" (45). QRD. Retrieved August 23, 2014.

External links