The Wyld
| No Wyld | |
|---|---|
| Origin | Auckland, New Zealand |
| Genres | Hip-hop, Rock, Indie rock |
| Years active | 2010–present |
| Labels | Columbia Records |
| Website | No Wyld |
| Members |
Mo Kheir Brandon Black Joe Pascoe |
No Wyld (formerly known as "The Wild" and "The Wyld") are an New Zealand indie rock band, formed in 2010 by Mo Kheir, Brandon Black and Joe Pascoe, who have remained constant members. Commonly referred to as a hip-hop, rock or Indie rock band, they are also considered rap. Since their formation, No Wyld have attracted a flurry of attention, drawing international interest from music blogs such as Pigeons and Planes, MTV Iggy and Cassette Couture.
History
No Wyld began with Mo Kheir and Joe Pascoe when first meeting at university in 2007 when they were studying architecture. They later joined up with Brandon Black two years later at a local music jam night. They all had their own specific tastes in music; but decided to come together and create a radically different sound in an effort to push boundaries and change things up. They initially began as bedroom producing, where it was just messing around, jamming on tracks they liked, covering, and doing open mic nights.[1]
Revolution was the first single that spread their name across the online world and it's still a cornerstone of No Wyld's now signature fusion of opposing genres. The track earned praise from MTV Iggy in the United States and was subsequently synched to United States TV show 90210.[2]
Singer Brandon Black, guitarist Joe Pascoe, and rapper Mo Kheir released their debut album on 29 June 2012 called 'Preface'. The band played at the Loft at Q Theatre to celebrate the release.
Moving on from label - Dryden Street, the band's versatility had attracted the interest of major sponsors like Red Bull, who had them into a major forthcoming campaign; No Wyld went into the Red Bull Studios in August 2013 to begin recording their first EP called Abstract.[3]
Their track Odyssey was used in a commercial for McDonald's during the 2014 Sochi Winter Olympic Games.
Band members
- Mo Kheir – vocals (2010–present)
- Brandon Black – vocals, keyboard (2010–present)
- Joe Pascoe – guitar (2010–present)
Discography
| Releases | |
|---|---|
| ↙Studio albums | 1 |
| ↙EPs | 1 |
| ↙Singles | 5 |
| ↙Music videos | 3 |
Studio albums
| Title | Album details | Peak chart positions | Certifications | Sales |
|---|---|---|---|---|
| NZ [4] | ||||
| Preface |
|
36 |
Extended plays
| Title | Album details |
|---|---|
| Abstract |
|
Singles
| Title | Year | Peak chart positions | Certifications | Album | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| NZ [5] | |||||||||||
| "Revolution" | 2011 | – | Preface | ||||||||
| "Full Circle" | 2012 | – | |||||||||
| "Rome" | – | ||||||||||
| "Odyssey" | 2013 | – | Abstract | ||||||||
| "Queen" (ft. KAMAU) | 2015 | – | - | ||||||||
| "—" denotes a recording that did not chart or was not released in that territory. | |||||||||||
Music videos
| Title | Year | Director(s) |
|---|---|---|
| "Revolution" | 2011 | No Wyld & Joe Rixon |
| "Full Circle" | 2012 | Claire Littler |
| "Rome" | Moomin Kheir |
References
- ↑ "Trio takes a walk on the Wyld side". Scott Kara, The New Zealand Herald. 2 August 2012. Retrieved 7 August 2012.
- ↑ "The Wyld - This Is A Revolution". Max Oldfield, NZ Musician.
- ↑ "The Wyld are on their way into the Red Bull Studio". Red Bull. Retrieved 30 July 2013.
- ↑ "Discography The Wyld". charts.org.nz. Hung Medien. Retrieved 2 October 2013.
- ↑ "Discography The Wyld". charts.org.nz. Hung Medien. Retrieved 2 October 2013.