The Sound Research

The Sound Research is a global qualitative research and branding consultancy headquartered in Vancouver, Canada with offices in Toronto, London, Chicago, New York and Mumbai

Founded in 2007 by Ian Pierpont, president, the company's researchers and anthropologists gain insight into generational behavioral trends using analysis of ethnographies, online communities, focus group workshops, co-creation and psychological models.

On Father's Day, June 16, 2013, the Canadian Broadcasting Company (CBC) premiered the film Dads... produced by The Sound Films, a division of The Sound Research, in conjunction with Tabula Dada Productions. Directed by Dave Rees, and filmed in Vancouver, London and New York, the documentary offers first-hand accounts of contemporary fatherhood through intimate, deep-dive ethnographies—a technique that required seven fathers to keep a video diary for six months.

The Sound has published non-proprietary findings on its website and presented them at research conferences around the world. The reports include: The Meninist Movement, The Birth of Femfillment, Boom!, Millennials Vs. GenX and most recently, Generation Edge: the post-Millennials.

MillerCoors named The Sound 2012 Marketing Supplier of the Year for their research work for the beer company. This was the first time that the award has been won by a research firm.

References

  1. On Edge: The Next Generation Explained, MediaPost, Nov. 19, 2012
  3. Close to the Edge, Research-Live.com, June 13, 2013
  5. Researching the Edge. The Impact of a New Generation on Qualitative Research, Marketing Research Association, 2013
  7. Research Firm's Ethnographies Turned Into Documentary, Research-Live.com, June 5, 2013
  9. An Exploration into Contemporary Fatherhood
  11. The Sound Research Hires Knapman to Lead London Office, Research-Live.com, January 31, 2013
  13. Executive Moves: Harjot Bassra, Crain's New York Business, Nov. 2012
  15. The Sound Research Promotes McLintock, Research-Live.com, Nov. 29, 2012
  17. Revenue Up 50% at The Sound Research, Research-Live.com, Nov. 11, 2011

External links

Official website: TheSoundHQ.com