The Roger Richman Agency

The Roger Richman Agency, Inc. was a licensing agency that specialised in personality rights. It licensed the use of the imagery, persona and likeness of various well-known entertainment celebrities (e.g. Steve McQueen) and historical personalities (e.g. Sigmund Freud, Albert Einstein). In 2005, Corbis Corporation acquired the agency and maintains it as a business line today as part of its Rights Services division.^[1]

As a licensee, the agency does not own trademark rights in relation to the use of celebrity names and likenesses, but it may enter sub-licensing arrangements with other parties who may wish to use these names and likenesses for commercial purposes. The licensing of famous names for this purpose is seen by some as a controversial issue.

References

External links

• The Roger Richman Agency's official website — "celebrated personalities deliver instant recognition, recall and credibility to your advertising campaign and/or promotional program".