The Journal of Financial Advertising and Marketing

The Journal of Financial Advertising and Marketing (JFAM) is a quarterly journal publishing research, opinions, and analyses and is published by The Gramercy Institute.[1][2]

History, purpose, and activities

The Journal of Financial Advertising and Marketing was founded in 2002 as a quarterly journal. By 2003, JFAM launched live conferences under the name Financial Marketers' Alliance (The FMA)[3] with the same mission as its journal counterpart: presenting timely issues affecting senior marketers from the world's major financial institutions. Today, in addition to its printed journal component JFAM and The FMA produces two JFAM:Live![4] conferences each year in New York, The JFAM Financial Marketing Summit: EAST in Philadelphia, Pennsylvania, and the JFAM Financial Marketing Summit: WEST[5] in La Jolla, CA. In addition it organizes the JFAM Media Strategy Awards[6] in New York and numerous other events in Chicago, Boston, San Francisco, and Los Angeles.[7]

References

  1. ↑ "About The Financial Marketers' Alliance | FMA - Financial Marketers' Alliance". Retrieved 2009-04-21.
  2. ↑ "financialadvertising.com | Article,". Retrieved 2009-04-21.
  3. ↑ "Press Release: Doremus' Christopher Wm. Philip to Chair JFAM Media Strategy Awards Judging for Third Time - Marketing/Newswire/PR - Doremus New York | PRZOOM". Retrieved 2009-04-21.
  4. ↑ "Serious Celebrations". Retrieved 2009-04-21.
  5. ↑ "Join Microsoft at the Search Marketing Expo West 2008". Retrieved 2009-04-21.
  6. ↑ "Charles Schwab Wins 'Best of Show' at JFAM Media Strategy Awards". Retrieved 2009-04-21.
  7. ↑ "EVENTS | FMA - Financial Marketers' Alliance". Retrieved 2009-04-21.

External links