The Iconic

THEICONIC.com.au
Headquarters Sydney, Australia
Key people
 Patrick Schmidt (CEO) and Adam Jacobs (Co-Founder & Managing Director)
Products Clothes, Shoes and Accessories

THE ICONIC is a Sydney-based Australian, online fashion retailer. The company was launched in 2011 under ecommerce incubator Rocket Internet, and is one of Australia’s largest online fashion retailers,[1] creating a growing home-based fashion community.[2] Since its launch date, the brand has become an Australian online fashion retailer which stocks around 500 brands,[3] including Australian labels by Johnny,sass & bide, and Camilla and Marc. International brands stocked include J Brand, Nike, Levi’s, G-Star RAW, and Adidas, with UK high street brands, River Island, Dorothy Perkins and New Look. THE ICONIC also has warehouses in both Sydney and Melbourne.[4]

History

THE ICONIC was launched by co-founders Adam Jacobs, Finn Hänsel, Andreas Otto, Cameron Votan and Ryan Tuohy.[5] Today Adam Jacobs remains as Managing Director, and Patrick Schmidt joined in October 2013 as CEO.[6]

Features

THE ICONIC provides customers with a 3-hour delivery service to both Sydney and Melbourne metro areas.[7] Additionally, the site has its own blog[8] and magazine.[9]

Awards

“’ORIA awards 2012’’’ Best new online retailer.[10] ‘’’ORIA awards 2013’’’ Best Social commerce initiative (Shoes of Prey).[11]

References

  1. ↑ "
  2. ↑ "Creating A One Stop Fashion Shop with an Iconic Name"Phillips, Campbell, May 21, 2012/
  3. ↑ "http://www.smartcompany.com.au/marketing/796-online-sales/35828-the-iconic-lands-first-australian-distribution-for-uk-retail-giant-new-look.html The Iconic lands first Australian distribution for UK retail giant New Look, OLIVER, February 28, 2014/
  4. ↑ "Iconic wows fashionistas and investors"MACNAMARA, September 12, 2012/
  5. ↑ "Meet the co-founder of The Iconic"Waters, January 22, 2013/
  6. ↑ "Ex-Groupon Exec Patrick Schmidt Joins The Iconic as CEO"Phillips, October 03, 2013/
  7. ↑ "https://www.powerretail.com.au/pureplay/theiconic-offers-free-three-hour-delivery/ THE ICONIC Launches with Three-Hour Free Delivery Offer, METHANANDA, November 14, 2012/
  8. ↑ "http://www.powerretail.com.au/operations/iconic-website-redesign/ Relaunched: The Iconic’s Website Overhaul
  9. ↑ "http://www.stylehunter.com/featured/the-iconic-launches-fashion-magazine-in-australia/ The Iconic Launches Fashion Magazine In Australia!.
  10. ↑ "http://www.marketingmag.com.au/tags/oria/#.U0X_bfmSzzM SurfStitch, Woolies, Sneaking Duck dominate online retail awards, Marketing, July 19, 2012/
  11. ↑ "http://www.powerretail.com.au/news/online-retail-industry-award-winners-2013/ 2013 Online Retail Industry Award Winners Announced, Campbell Phillips, August 21, 2013/


External links