Thai Smile
 | ||||
| ||||
| Founded | May 2011 | |||
|---|---|---|---|---|
| Commenced operations | 7 July 2012 | |||
| Hubs | Suvarnabhumi Airport | |||
| Secondary hubs | Don Mueang International Airport | |||
| Focus cities | Chiang Mai International Airport | |||
| Frequent-flyer program | Royal Orchid Plus | |||
| Alliance | Star Alliance (affiliate) | |||
| Fleet size | 14 | |||
| Destinations | 15 | |||
| Company slogan | Trendy, Friendly, Worthy | |||
| Parent company | Thai Airways International | |||
| Headquarters | 6 Lan Luang Road, Khlong Mahanak Subdistrict, Khet Pom Prap Sattru Phai, Bangkok, Thailand | |||
| Key people | Woranet Laprabang | |||
| Website |
www | |||
Thai Smile Air (Thai:การบินไทยสมายล์) is an airline in Thailand, operated by Thai Airways International (THAI), that began operations in July 2012.
History
On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[1] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[2] It is planned to begin operations in July 2012.[2] According to Ampon, Thai Smile is intended to serve the market gap between low-cost carriers and full service airlines.[2] The name Thai Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[2]
According to an official at Thai Airways International, Thai Smile is planned to begin showing an annual profit of about five million baht within two years of the start of operations.[2]
Destinations
Thai smile currently flies to the following destinations:[3] [4]
- From Suvarnabhumi Airport (Primary Hub)
- Macau
- Macau - Macau International Airport (ends 16 May 2015)[5]
- Thailand
- Chiang Rai - Mae Fah Luang International Airport
- Hat Yai - Hat Yai International Airport
- Krabi - Krabi Airport
- Surat Thani - Surat Thani Airport
- Ubon Ratchathani - Ubon Ratchathani Airport
- Udon Thani - Udon Thani International Airport
- From Don Mueang International Airport (Secondary Hub)
- Chiang Mai - Chiang Mai International Airport
- Khon Kaen - Khon Kaen Airport
- Phuket - Phuket International Airport
- From Chiang Mai International Airport (Focus City)
- From Phuket International Airport (Focus City)
- Chiang Mai - Chiang Mai International Airport
- Bangkok - Don Muang International Airport
Fleet
THAI Smile's fleet will consist of 14 brand new Airbus A320-200 aircraft in an all Economy Class configuration of 174 seats. ‘Smile Plus’ in the first rows of the aircraft will feature 30 seats with additional space and enhanced inflight service. Four aircraft were delivered in 2012 with the first arrival in June. THAI Smile will expand its fleet to 20 Airbus A320s within three years and add services to neighboring countries and southern China.[6] 5 options are included.
| Aircraft | In Service | Orders | Passengers | Notes |
|---|---|---|---|---|
| Airbus A320-200 | 14 | 6[7] | 174 | Deliveries until 2015. In addition to 5 options. |
| Total | 14 | 6 |
Services
THAI Smile services are different from low-cost carriers. The carrier offers a service which include seat selection and check in counter service with no additional charge, on-board snacks and drinks, and baggage allowance of 20 kg inline with Thai Airways, all included in a fare. Passenger who travel on THAI Smile will also enjoy the Royal Orchid Plus (ROP) mileage same as on Thai Airways flights.
References
- ↑ "THAI to launch new budget airline". Bangkok Post. 20 May 2011. Retrieved 22 August 2011.
- ↑ 2.0 2.1 2.2 2.3 2.4 "THAI sister airline launch set for 2012". Bangkok Post. 20 August 2011. Retrieved 22 August 2011.
- ↑ http://www.thaismileair.com/thaismile/en/where-we-fly.htm
- ↑ http://airlineroute.net/2013/08/21/tgs-w13/
- ↑ "THAI Macau S15 Service Adjustments". Airlineroute.net. 26 March 2015. Retrieved 26 March 2015.
- ↑ http://www.planespotters.net/Airline/THAI-Smile
- ↑
External links
| ||||||||||||||||||||||
