Terdema Ussery

Terdema L. Ussery II
Picture of Terdema Ussery II
President & CEO of Dallas Mavericks
Nationality American
Education Princeton University, Harvard University, Yale University, University of California at Berkeley,

Terdema L. Ussery II is president and CEO of the National Basketball Association’s Dallas Mavericks professional basketball team.[1] He is also President of the Dallas Mavericks Foundation and serves as an alternate governor for the Mavericks on the NBA Board of Governors.

Early life

Ussery grew up in the Watts section of South Central Los Angeles, California and attended The Thacher School in Ojai, California. In 1981, he earned a bachelor's degree with departmental honors from the Woodrow Wilson of Public and International Affairs of the Princeton University, where he was a football team walk-on. Ussery later obtained a masters degree from Harvard's John F. Kennedy School of Government in 1984. His law degree is from UC Berkeley, where he served as executive editor of the California Law Review.[2]

Ussery practiced business and entertainment law at the firm of Morrison and Foerster representing Bank of America and the Industrial Bank of Japan, amongst others. He moved to Denver to become the deputy commissioner and general counsel of the CBA, (Continental Basketball Association) on the invitation of then-commissioner Irv Kaze at a constitutional rights foundation meeting.[3] Ussery eventually became CBA Commissioner, and his two-and-a-half-year term was highlighted by a rapid increase in franchise value and overall league-wide financial stability. While serving as CBA commissioner, Ussery's accomplishments were profiled in Sports Illustrated, The Wall Street Journal, USA Today and a host of other national publications.

In August 1993, Ussery was named president of Nike Sports Management. While reporting to Nike Chairman & CEO Phil Knight, Ussery's responsibilities included negotiating on behalf of and marketing Nike's most elite pro athletes, including Alonzo Mourning, Ki-Jana Carter, Deion Sanders, Ken Griffey Jr., Picabo Street, Roy Jones Jr., Dan O'Brien, Scottie Pippen and Mike Mussina.

Current career

Ussery is in his 16th year as President & CEO of the Dallas Mavericks. Ussery moved to Dallas after serving as president of Nike Sports Management, overseeing the marketing, advertising and branding of Nike's most elite athletes. Nike Sports management was also integral in the launch of Coca-Cola's Powerade brand. Prior to that, he was commissioner of the Continental Basketball Association (CBA).

He was appointed as CEO of the Dallas Mavericks in 1997, upon which he announced his goal to make his organization the best sports entertainment company in the country.[4] In his first season with the Mavericks, he led a successful campaign which resulted in public funding in the amount of $240 million for the construction of the American Airlines Center. He actively participated in the architectural selections, design and construction of the building. Ussery was also intimately involved in securing the naming rights partnership with Dallas/Fort Worth based American Airlines for the downtown facility.

Under his direction, the club has more than tripled revenue and exponentially increased its media and digital footprint by establishing new and expanding existing media partnerships across multiple platforms. The Mavericks are entering their eleventh consecutive sold out season. Additionally, the Dallas Maverick Foundation has distributed $1 million-plus to over forty agencies whose aim and mission is to improve the lives of those in need. Both Sports Illustrated and The Sporting News perennially rank Ussery as one of the most powerful executives in sports, and in 2003 Ussery was named the Corporate Executive of the Year by Black Enterprise magazine. Additionally, the Mavericks are consistently ranked by ESPN as one of the ten top organizations in all of professional sports.

As one of the original creators and partners of HDNet, Ussery served as its CEO for 10 years. In that capacity, he was responsible for developing and negotiating all of the original content and distribution deals with MSO's covering multi-digital and non-digital platforms. On the content side, this included deals with MLB, the NHL, MLS, and the National Lacrosse League, and the NHK, The Japanese Broadcasting Company. On the distribution side, Ussery negotiated the launch dealing with DirecTV. He was also primarily responsible for the network's relationship with the Federal Communications Commission (FCC) and other governing bodies.

In August 2012, Terdema Ussery was announced as a finalist for the position of executive director of the National Basketball Players Association along with trial attorney Michele Roberts and Information Technology Industry Council CEO Dean Garfield.[5]

Board commitments

Ussery sits on the board of TreeHouse Foods Inc., (NYSE), where he serves as Lead Independent Director. He also recently acted as Lead Independent Director of The Timberland Company, most critically during its strategic sale to VF. He is a member of the Advisory Board of Wingate Partners, LLP, a Dallas private equity partnership. He also serves as Chairman of the Board of Commissioners of the Dallas Housing Authority. Ussery, a popular speaker at companies and on campuses nationwide, has taught Business Ethics and Corporate Governance as an adjunct professor on the graduate business school level. Ussery is a former member of the Board of Trustees of Princeton University including membership on its Executive Committee. He also serves on several not for profit boards, including the Communities Foundation of Texas, the Salvation Army and the Andre Agassi Charitable Foundation Board. He is also a member of the Council on Foreign Relations and serves on its membership committee.

Corporate and charitable governance

Ussery holds positions in several charities and companies, including:

References

External links