Television Viewer Rating

TVRs (Television Viewer Ratings) are the standard buying currency for television advertising in the UK. Television ratings are expressed as a percentage of the potential TV audience viewing at any given time. It Measures the popularity of a program or advert by comparing the number of target audience viewers who watched against the total available as a whole. One TVR is equivalent to 1% of a target audience. If an ad in any afternoon show gets a Housewives TVR of 20, that means that 20% of all Housewives viewed the ad. TVR=Reach x Time Spent