Tapiture
 | |
| Type | Private |
|---|---|
| Headquarters | Santa Monica, CA, United States |
| Area served | Worldwide |
| Founder(s) | John Ellis, Leo Resig, John Resig |
| Key people |
John Ellis (CEO) Alvin Fong (COO) Joshua Bauer (CTO) Brian Lee (Board Member) Randall Kaplan (Board Member) Leo Resig (Board Member) John Resig (Board Member) |
| Industry | Internet, Ecommerce, Consumer Goods |
| Employees | 20 (2014)[1] |
| Website |
tapiture |
| Type of site | Social network service, ecommerce |
| Registration | Required to post, follow, or be followed |
| Launched | 2012[2] |
| Current status | Active |
Tapiture is a social discovery site and mobile app where people can find, share and buy content to share on social networks as well as products available for purchase. The platform identifies users' interests by analyzing the images, video, products and other content they interact with on Tapiture, and then recommends new content based on that behavior. People can also add new content to Tapiture from other websites or from their phones to share with others.
Content on Tapiture is provided by the community. Tapiture requires registration for full functionality, including adding content, which can be done via its mobile app (phone, camera roll, or web browser) and via Tapiture's browser extension. Web publishers can also implement a button to allow tapping of content directly from their site. Unlike other social networks, however, Tapiture also enables the direct sale/purchase of consumer products via Tapiture's integrated ecommerce platform.
History
Leo and John Resig launched an early version of what would become Tapiture in the Summer of 2012. They were looking for someone to run it and were introduced to John Ellis through a mutual friend. They liked John's vision for the site, which was an integrated approach to content and commerce, and spun it out as a separate company.[3] John joined as CEO in September 2012.[4] John raised the capital required to hire the initial team and retool the site into a platform that would scale for a larger audience.[5] John Ellis recruited serial entrepreneur, Brian Lee, to join Tapiture's board of directors.[6] This is the only board Brian Lee is on outside of his own company, The Honest Company. Leo and John Resig also joined Tapiture's board of directors and continued to promote Tapiture via their Resignation Media properties, including the primary one, theChive. Tapiture attracted a large audience from theChive in the first year but quickly reached a completely new audience of millions of users.
Usage & Demographics
Tapiture's visitors are split roughly 50/50 between U.S. and International traffic. The main age group consists of 24-35 year olds, of which approximately 70% are males residing in metropolitan markets. Tapiture reported reaching 10 million monthly unique visitors in December 2014.[7]
Funding
As of February 2014, Tapiture received a combined $2.25 million from angel investors, including Randall Kaplan, Barry Sterlicht, Brad Keywell, Brian Lee, Herb Simon, Hillary Swank, Amar'e Stoudemire, Dwight Howard and others.[8]
References
- ↑ "BuiltInLA".
- ↑ "Crunchbase".
- ↑ "Tapiture Bets Men Will Say, "Hey Dude Check This Out"".
- ↑ "Resignation Media Hires CEO John Ellis To Run Tapiture, Its Fast-Growing Pinterest For Men".
- ↑ "Tapiture nabs $2.25 mln seed funds".
- ↑ "Tapiture Appoints Brian Lee to Board Of Directors".
- ↑ "Tapiture Experiences Explosive 300% Growth".
- ↑ "Social Commerce Site Tapiture Raises $2.25M In Seed Funding".