TRC Market Research
 | |
| Private | |
| Industry | Market research[1] |
| Founded | 1987 |
| Headquarters | Philadelphia, United States |
Area served | Worldwide |
| Website |
www |
TRC Market Research is a product development research firm[2] based in Philadelphia, United States.[3] The firm specializing in new product and pricing research, segmentation, conjoint, brand equity, sat & loyalty.[4][5]The firm was founded in 1987. Notable clients include Nestle, Heinz, Adobe Systems etc.[6]
Overview
TRC market research was founded in 1987. Rajan Sambandam is the Chief Research Officer who joined the team in 1995, teaches marketing research at Columbia University as an Adjunct Associate Professor.[7][8]The firm is affiliated with the Council of American Survey Research Organizations and the American Marketing Association.[9]
Services
TRC provides customized solutions to help solve problems regarding business and marketing. It provides services in designing and implementing choice-related research, including product configurators, discrete-choice conjoint analysis, and other techniques.[10]
Business solutions
TRC offers some trademark solutions that are used by their clients to understand consumer choice and solve business problems:
- Message Test Express, a tool that helps identify winning concepts, positioning statements, and messages and their stick factor for less than $10,000 and often in 10 days or less.
- Bracket, a tool that can identify priorities during the product development process.
- TeXo, an approach used to handle the demands of complex products without sacrificing data quality or analytic power.
- Idea Mill a tool to face problems with developing new products or looking at existing products in a new way.
- Idea Audit, a tool used to evaluate and compare market ideas.
Company executives
- Rich Raquet, President and Founder
- Ed Olesky, Founder and Chief Operating Officer
- Rajan Sambandam, Chief Research Officer
- Michael Sosnowski, Executive Vice President
- Jennifer Van de Meulebroecke, Vice President
- Doug Pryor, Senior Vice President
- Michele Sims, VP/Research Management
Conferences
- Frontiers of Research 2013: 5 speakers from Harvard, Columbia University, New York University, the University of Maryland and TRC shared their latest work and discussed about how to be better researchers. The speakers discussed better Idea Generation techniques, how to do more advanced Mobile Market Research studies, research ROI and the unexpected consequences of surveys, using Behavioral Economics to develop smarter strategies for pricing, and how to model brand and business outcomes across a range of variables. [13]
- Frontiers of Research 2012: (Neuroscience, Behavioral Economics, Advances in Conjoint, Gamification, the Future of the Market Research Industry). 6 speakers from Harvard, Yale, Wharton, Columbia, Greenbook and TRC. On May 8th, 2012 at the Yale Club of New York. [14]
- Frontiers of Research 2011: (5 speakers, 5 sessions, all in one day). On May 3rd, 2011 at the Yale Club on New York. TRC with guest speakers from Wharton School of Business, New York University and Temple University.
- Research 2.0: Innovative Choice and Social Networks Methods On October 5th, 2010 at the Yale Club of New York, TRC in partnership with New York Chapter of AMA hosted a market research seminar with guest speakers from Columbia University.
- Brand Insights: The Use of Choice and Online Methods. TRC in partnership with New York Chapter of AMA, June 2010.
- 3rd Annual Marketing Symposium. Brand and Customer Insights: The Strategic Impact of Marketing. Research. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC and AMA Houston, April 2010.
- Fueling Growth with Customer Insights: Financial Linkage, Social Networks and Preference Measurement. In partnership with Philadelphia AMA. Guest speakers from Columbia University and Wharton School of Business. Philadelphia, October, 2009.
- 2nd Annual Marketing Research Symposium: Understanding Customers, Enhancing Profits. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC and AMA Houston, April 2009.
- Making Research Relevant: Using Research to Drive Business, guest speakers from Rice University - Paul Dholakia Ph.D., Vikas Mital Ph.D., September, 2008.
- 1st Annual Marketing Research Symposium: Making Research Relevant: Connecting Research to Business Outcomes. Rice University Jesse H. Jones Graduate School of Management in partnership with TRC, April 2008.
References
- ↑ "Market Research Event about Unique Perspective on Behavioral Economics". Retrieved 22 October 2014.
- ↑ "State Street Global Advisors Finds Half of the Workforce with DC Plans Will Continue to Work Into Their Golden Years". Reuters. Jun 26, 2014. Retrieved Oct 17, 2014.
- ↑ "Market Research Event is Hosted by TRC Market Research". www.virtual-strategy.com. Retrieved 17 October 2014.
- ↑ "Company Description". greenbook.org. Retrieved 17 October 2014.
- ↑ "Market Research Event Hosted by TRC Market Research".
- ↑ Clients
- ↑ "Rich Raquet, President and Founder". Retrieved 22 October 2014.
- ↑ "Rajan Sambandam, Chief Research Officer". Retrieved 22 October 2014.
- ↑ "Frontiers of Research (6 Sessions, 6 Speakers; All in One Day), New York". Redorbit. May 3, 2011. Retrieved 17 October 2014.
- ↑ "TRC Solutions, Inc.". businessweek.com. Retrieved 22 October 2014.
- ↑ "TRC solutions". Retrieved 22 October 2014.
- ↑ "Meet the TRC experts". TRC research. Retrieved 22 October 2014.
- ↑ "Market Research Conference - Frontiers of Research 2013". The Digital Journal. Retrieved 22 October 2014.
- ↑ "Market Research Conference – Frontiers of Research 2012, New York". Yale School of Management. Retrieved 22 October 2014.