SwellPath
 | |
| Private startup | |
| Founded | 2008 |
| Headquarters | Portland, OR, USA |
| Services | web analytics, search engine optimization, paid search advertising[1] |
| Website | www.swellpath.com |
SwellPath is an internet marketing consultancy in Portland, Oregon, focusing on web analytics (with an emphasis on Google Analytics custom tagging and reporting) and search engine marketing. SwellPath is a Google Analytics certified partner[2] and was one of the first agencies worldwide to be certified as a specialist for Google's Google Analytics Tag Manager.[3]
History
In 2008, SwellPath was founded by John P Koenig. After establishing a small group of clients, Koenig partnered with Adam Ware, then working at RYZ, on January 1, 2009.[4]
In September 2009, the company became a part of Goole's Google Analytics Certified Partner program.[5] In 2012, Koenig split from SwellPath to spin off an internal project into a full-fledged startup, Measureful.[4] As of January 2013, SwellPath operates with a team of 12 people.[6]
SwellPath employees have made a few notable contributions to the internet marketing community, including "How to Prepare for AuthorRank and Get the Jump on Google". The peer-reviewed article was published by SEOmoz and has been read over 40,000 times (according to SEOmoz's post analytics) and has been cited by 2,063 other articles.[7] SwellPath team members have also been presenters at conferences such as Danny Sullivan's SMX (Search Marketing Expo),[8][9][10][11] Jive Software's JiveWorld, Web Visions,[12] and various WordCamps.[13]
Philanthropic Work
Koenig has stated that the core values of non-profit work are reflected in SwellPath's company culture.[14] This is evidenced in a number of philanthropically-oriented projects. As of June 2010, SwellPath is involved in Web Analytics Demystified's Analysis Exchange program, in which mentors and students work together to help non-profits and NGOs with web analytics.[15] In November 2012, SwellPath partnered with interactive agency, Blue Collar Interactive, to offer $100,000 in agency services to a qualified startup and "energize a passionate business that needs our help".[16]
References
- ↑ "SwellPath Services". SwellPath.
- ↑ "Google Analytics Certified Partners". Google.
- ↑ "SwellPath Selected as One of the First Specialists for Google's New Product, Google Tag Manager". PR Web.
- ↑ 4.0 4.1 "SwellPath Spins Off Measureful".
- ↑ "SwellPath is a Google Analytics Certified Partner". SwellPath.
- ↑ "About SwellPath". SwellPath.
- ↑ "Majestic SEO Report". Majestic SEO.
- ↑ "SMX East 2011 Speakers".
- ↑ "SMX East 2012 Speakers".
- ↑ "SMX Social Media Marketing 2012 Speakers".
- ↑ "SMX West 2013 Speakers".
- ↑ "Adam Ware at Web Visions".
- ↑ "Speaker Spotlight: Adam Ware of SwellPath".
- ↑ "John Koenig – Gen Y Business & Social Entrepreneur". Idea Mensch.
- ↑ "SwellPath Joins the Analysis Exchange".
- ↑ "JumpStart to award $100,000 in agency services to an emerging company". BLP.net.